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Reverse Psychology: How focusing on the returns process will help you sell more
Retailers are often carefully attentive to the speed and accuracy of outbound delivery because of its obvious link to sales. But the same kind of focus on the returns process is often found lacking. Too frequently, retailers and their logistics partners brush the issue of returns under the carpet. However, what many don’t realise is that the more focus given to the returns experience, the more they will actually sell.
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How to use mobile to cultivate loyalty - With more and more consumers relying on their mobile phones when doing most things – including shopping – it is no surprise that mobile too can play a key role in helping to cultivate loyal customers. So what should you be thinking about when it comes to mobile and loyalty? Here are a few simple ways to put mobile into your loyalty mix. Staying in touch The simplest way to use mobile to help in the loyalty campaign is simply as a way of staying in to...
With more and more consumers relying on their mobile phones when doing most things – including shopping – it is no surprise that mobile too can play a key role in helping to cultivate loyal customers. So what should you be thinking about when it comes to mobile and loyalty? Here are a few simple …
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Why is customer loyalty so important? - The rise of the internet has created plentiful opportunities for the creation of new businesses. This, in turn, has made all markets much more competitive. And, as a result, customer loyalty is perhaps more important than ever before: it is the bed-rock of keeping your business going. But why is it so important? Repeat buyers The main thing that you can rely on with loyal customers is that they will keep on buying from you. The name of the game is tha...
The rise of the internet has created plentiful opportunities for the creation of new businesses. This, in turn, has made all markets much more competitive. And, as a result, customer loyalty is perhaps more important than ever before: it is the bed-rock of keeping your business going. But why is it so important? Repeat buyers …
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What are your repricing software options? - Dynamic pricing or real-time pricing, is an approach to setting a flexible cost for a product or service so it can go up or down depending on market demands. While there are pros and cons of using technology to help set your prices, overall it can – if you have a large inventory or are selling in a very competitive sector on a marketplace – really help you stand out and seal the deal. So what tools can you use? Here are a few of the best known rep...
Dynamic pricing allows you to set a flexible cost for a product so it can respond to market demands. Here are a few of the best known repricing software solutions.
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Sleeping with the ‘frenemy’ – Using Marketplaces to sell - Getting customers to buy your goods is very much like a romance, especially if you want them to keep coming back for more. However, the online world is full of customers who are lazy and think they want a one night stand – and these people head for marketplaces. Marketplaces are your ‘frenemy’ – on the one hand they deliver vast amounts of eyeballs and potential shoppers to your door and help you sell stuff, but they also kill repea...
Getting customers to buy your goods is much like a romance, but what if they're just looking for a one night stand? Introducing the allure of marketplaces..
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Optimising mobile site performance for better conversion - One of the key drivers of mobile conversion is site speed. The early days of the web saw dial-up modems deliver proto-websites a line of pixels at a time. That is no longer acceptable in our superfast broadband era. And the same goes for mobile. Slow mobile site load times make for a poor – and these days unacceptable – experience: and bad experience is the enemy of conversion. But, mobile networks – even with 3G, 4G and wifi – aren...
One of the key drivers of mobile conversion is site speed. The early days of the web saw dial-up modems deliver proto-websites a line of pixels at a time. That is no longer acceptable in our superfast broadband era. And the same goes for mobile. Slow mobile site load times make for a poor – …
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How do I create a loyalty programme? - You are probably the member of a blue chip company loyalty scheme with your local petrol station, favourite clothes store or, like Nectar, across a range of retailers, utility suppliers and airlines. I bet also that you’d like to have a loyalty scheme like that to woo customers to stick with you and to buy more stuff with you. Well you can have one – and it doesn’t need to break the bank. In fact, you might already have the beginnings of a loyalty sche...
You are probably the member of a blue chip company loyalty scheme with your local petrol station, favourite clothes store or, like Nectar, across a range of retailers, utility suppliers and airlines. I bet also that you’d like to have a loyalty scheme like that to woo customers to stick with you and to buy …
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Six ways to win customer loyalty - Loyal customers are worth their weight in metaphorical gold to your business, but how do you go about gaining their loyalty so that they do start to do all the things you want from them such as advocate your brand, buy more stuff from you and insulate you from price fluctuations. Well, here are some basic tips. Great products, great service The main thing you need is to have great products and great service. No one is going to keep coming back for more if ...
Loyal customers are worth their weight in metaphorical gold to your business, but how do you go about gaining their loyalty so that they do start to do all the things you want from them such as advocate your brand, buy more stuff from you and insulate you from price fluctuations. Well, here are some …
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What does FBA provide that you can’t? Three top tips from Tamebay
What does FBA provide that you can’t? Three top tips from Tamebay
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Five ways to get started on Amazon and eBay marketplaces - If you already run your own ecommerce site, then it’s worth thinking about adding the marketplaces on eBay and Amazon as extra channels. However, it’s not all plain sailing, so here are five points to bear in mind. Think like a franchisee Selling on Amazon or eBay is like taking on a franchise. They provide a lot of support, but you have to play by their rules (which are strict), with the franchiser taking a big share of the spoils....
If you already run your own ecommerce site, then it’s worth thinking about adding the marketplaces on eBay and Amazon as extra channels. However, it’s not all plain sailing, so here are five points to bear in mind.
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An introduction to marketplaces - Amazon, eBay, Etsy, Pinterest… even Facebook. The world of online marketplaces is a booming one and, for consumers at least, they are often the first point of contact for buying pretty much anything online – they are becoming the de facto online shopping search engines. But what exactly are marketplaces, where did they come from and how should you choose which ones to be on? What is a marketplace The official definition of a marketplace is” an e-commerce si...
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Going local with mobile conversion - Everyone’s smartphone is, unless they turn it off, pumping out their location pretty much all the time. Take a look on your iPhone, top right, and you’ll see a little arrow: that is your location status – if you can see it, so can your apps, Apple and Google (and probably the CIA, Interpol and Boris Johnson). This might be a hideous idea, but as an eseller, knowing peoples’ location can be a boon to converting them. Here’s how. Local search listings and ...
Everyone’s smartphone is, unless they turn it off, pumping out their location pretty much all the time. Take a look on your iPhone, top right, and you’ll see a little arrow: that is your location status – if you can see it, so can your apps, Apple and Google (and probably the CIA, Interpol and Boris …
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