Reverse Psychology: How focusing on the returns process will help you sell more
Retailers are often carefully attentive to the speed and accuracy of outbound delivery because of its obvious link to sales. But the same kind of focus on the returns process is often found lacking. Too frequently, retailers and their logistics partners brush the issue of returns under the carpet. However, what many don’t realise is that the more focus given to the returns experience, the more they will actually sell.
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