Profile

Cover photo
289 followers|40,479 views
AboutPostsPhotosVideos

Stream

eSeller

Shared publicly  - 
 
How to get the best price at auction - Selling things by auction is one of the founding technologies of ecommerce: it pretty much all started with eBay offering things for auction. And just because eBay has moved to be an ecom marketplace rather than a pure auction site doesn’t mean that there is nothing to be said for auctions. So what do you need to set up an auction site? Software and plugins First up you need to create a site where you can auction your stuff and thi... http://ow.ly/2Znrpo
Selling things by auction is one of the founding technologies of ecommerce: it pretty much all started with eBay offering things for auction. And just because eBay has moved to be an ecom marketplace rather than a pure auction site doesn’t mean that there is nothing to be said for auctions. So what do you …
1
Add a comment...

eSeller

Shared publicly  - 
 
Three consumer protection laws you need to know - For almost all products and services sold anywhere, not just online, there are rules and regulations designed to protect customers from harm. Now harm here has varying meanings. First off, it means to protect consumers from being hurt physically but goods and services, but there are also laws in place to stop them being ‘harmed’ by good being faulty and not working, not being what they are said they are or not being retu... http://ow.ly/2Zbbjr
For products and services sold anywhere, there are rules and regulations designed to protect customers from harm. Here are the consumer protection laws you need to know.
1
Add a comment...

eSeller

Shared publicly  - 
 
Five ways to close the multichannel loop - UK shoppers are amongst the most multichannel anywhere in the world, switching regularly between mobile, tablet and desktop on a typical retail journey. Nearly two-thirds use a smartphone to shop and more than a quarter do so almost every day, but what do retailers need to do to capture these flittering shoppers and drive them to a store – and once they are there, how can you give them all the best of the real and online worlds... http://ow.ly/2YWWTC
UK shoppers are amongst the most multichannel anywhere in the world, switching regularly between mobile, tablet and desktop on a typical retail journey.
1
Add a comment...

eSeller

Shared publicly  - 
 
A retailer’s guide to managing Pay Per Click advertising - We’ve all heard of pay per click advertising but do we actually know how to utilise it for our best interests? Luckily, the guys over at AmeriCommerce have created a very handy infographic based on their Hitchhiker’s Guide to Ecommerce PPC series full of actionable content. The Galactic Guide (below) is a cheat sheet style infographic that uses some great details about how to get the most out of your PPC campaig... http://ow.ly/2YUaoD
We've all heard of pay per click advertising but do we actually know how to utilise it for our best interests? Luckily, we have a very handy infographic based on the Hitchhiker's Guide to Ecommerce PPC series full of actionable content.
1
Add a comment...

eSeller

Shared publicly  - 
 
Focus on email marketing: avoiding spam filters - One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead get filtered into a spam folder. Here’s how to guarantee an optimal hit rate. In this article we will: Explain what spam is Point out key spam indicators Give best practice to ensure deliverability What is spam? Spam is the term used to describe unsolicited bulk emails. The characteristics are that the... http://ow.ly/2YPiKd
One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead hit spam filters. Here's how to guarantee an optimal hit rate.
1
Add a comment...

eSeller

Shared publicly  - 
 
Key elements of customer service online - With record numbers of shoppers online, delivering customer service over the internet has become critical. Customers expect the same service they’d get in store.Here are some essential rules to follow for delivering great customer service. Unlike even 10 years ago, customers expect great service online. They want efficiency, responsiveness and peace-of-mind equivalent to shopping in-store. But how can ecommerce retailers meet th... http://ow.ly/2YFShg
With record numbers of shoppers online, delivering customer service over the internet has become critical. Customers expect the same service they'd get in store.Here are some essential rules to follow for delivering great customer service.
1
Add a comment...
Have them in circles
289 people
Magestore's profile photo
Alhayat Languages's profile photo
UR Business Network Canada's profile photo
Evident Presence's profile photo
Quest PR's profile photo
MONEXgroup's profile photo
tForce Lighting UK's profile photo
Sookie Shuen's profile photo
Google+ for Small Businesses's profile photo

eSeller

Shared publicly  - 
 
Optimising Product Pages for WooCommerce - Shopping has been totally transformed by the internet. Today, the web is the place to shop. Even when shoppers visit physical shops to check out a product, chances are they will revert to the internet to research the product before making a purchase and see if they can seek out a bargain price. But having a WooCommerce store that isn’t optimised for search engines such as Google is a little like having a physical shop without a... http://ow.ly/2Zk9uo
Shopping has been totally transformed by the internet. Today, the web is the place to shop. Even when shoppers visit physical shops to check out a product, chances are they will revert to the internet to research the product before making a purchase and see if they can seek out a bargain price. But having …
1
Add a comment...

eSeller

Shared publicly  - 
 
Checkouts – What Not to Do - What are the biggest deterrents for a shopper at a checkout? Read on and avoid these mistakes to ensure your visitors turn into customers. Even some of the biggest brands fail when it comes to the checkout process with obstacles for the consumer that leave them wishing they’d never started shopping in the first place. With abandoned baskets being a major problem for eCommerce, the checkout process must be optimised as this is where the major... http://ow.ly/2Z9nPj
1
Add a comment...

eSeller

Shared publicly  - 
 
How to make sure web fonts don’t slow your site down (much) - This is a short introduction to web fonts and how you can minimise their impact on your site’s performance. How it used to be Long, long ago, most website text looked pretty much the same. This is because we all had to use one of a very small number of fonts. For example, for sans-serif fonts, we’d often specify Arial or Helvetica. For serif fonts, it would be Times New Roman or Times. There were other “web s... http://ow.ly/2YV9Bc
This is a short introduction to web fonts and how you can minimise their impact on your site’s performance. How it used to be Long, long ago, most website text looked pretty much the same. This is because we all had to use one of a very small number of fonts. For example, for sans-serif …
1
Add a comment...

eSeller

Shared publicly  - 
 
Why are customer reviews important? - Register free for our next webinar ‘How to use customer reviews: A guide to the ultimate online marketing tool’ taking place on 30 June.  In online commerce the user review is becoming ever more crucial to all online businesses. But it is not just a matter of having good reviews to get other shoppers to shop, it also has much more far reaching impact on everything from trust marks, acceptance on marketplaces and SEO. So let’s take a... http://ow.ly/2YShAR
The user review is becoming more crucial to get other shoppers to shop, it also has far reaching impact on trust marks, acceptance on marketplaces and SEO.
1
Add a comment...

eSeller

Shared publicly  - 
 
SEO jargon-buster - At eSeller we’ve often heard of SEO being referred to as a dark art. It’s not hard to understand why. It is such an essential element to every website’s success and yet to the uninitiated it seems full of mystery, trickery and completely unfathomable terms. Well consider them unfathomable no longer. Here is your essential guide to SEO jargon: 301 Redirect – If the URL of a page changes, you must perform a 301 redirect to ensure that any links to the ... http://ow.ly/2YLbkU
At eSeller we’ve often heard of SEO being referred to as a dark art. It’s not hard to understand why. It is such an essential element to every website’s success and yet to the uninitiated it seems full of mystery, trickery and completely unfathomable terms.
1
Add a comment...

eSeller

Shared publicly  - 
 
How to remarket and retarget the checkout - Abandoned baskets are a problem for ecommerce, as consumers love to fill up on products but occasionally fall at the final hurdle and don’t complete the sale. Can remarketing or retargeting entice customers back to checkout their abandoned carts? It’s frustrating because you know they love the products, you know they want the products yet something either online or offline has stopped them paying for the goods. Reasons custome... http://ow.ly/2YooD8
Abandoned baskets are a problem for ecommerce, as consumers love to fill up on products but occasionally fall at the final hurdle and don't complete the sale. Can remarketing or retargeting entice customers back to checkout their abandoned carts?
1
Add a comment...
People
Have them in circles
289 people
Magestore's profile photo
Alhayat Languages's profile photo
UR Business Network Canada's profile photo
Evident Presence's profile photo
Quest PR's profile photo
MONEXgroup's profile photo
tForce Lighting UK's profile photo
Sookie Shuen's profile photo
Google+ for Small Businesses's profile photo
Contact Information
Contact info
Phone
020 7933 8999
Email
Address
52-54 Gracechurch Street, London, EC3V 0EH
Story
Tagline
The guide to building your digital business
Introduction
I'm a website for people running eCommerce businesses who want to sell more. Straightforward advice, profiles and features.