The Tech Crunch article may have just been the best thing for Google+
Wow, that's clickbait huh? Sorry, but follow along...
G+ consistently gets blasted as a ghost town, yada yada yada, everybody gets up in arms here on G+ and trolls the article comments, yada yada yada. Think bigger.
It doesn't matter what happens in the end with the G+ platform, what matters is what we can take away from it when the proverbial cheese
does finally get moved. We don't control this platform, so take it from a guy who actually makes a living talking to people about how to use Google+ when I tell you that as great as this place is, there's more to life and business.
And that's what we learned yesterday. Follow along...What's the best part about Google+?
The relationships. The human connection. Getting genuinely excited when you get to meet someone in real life who you met here on G+.
Guys, we've been doing this in business for decades, but of late, the rat race of online marketing has caused so many of us to forget that human connections are what drive business. People buy from people.+Jaana Nyström
, +Amanda Blain
, +Peter G McDermott
, +Ben Fisher
, +Danny Sullivan
and countless others spent time writing fantastic counterpoints to the Tech Crunch article and the departure of +Vic Gundotra
from Google. Find them and read them, you'll learn one thing: it's about the people.
Authorship: it's about the people
Hangouts: it's about the people
Circles: it's about the peopleBusiness: it's about the people
Today, and from here on out, use this platform to connect with people and build your business. That's what Google wants us
to do on Google+ (and Amanda's article IMO nails the benefit to Google of our activity on G+ better than I could ever explain). Exchange email addresses (a form of communication which will never
go away). Follow them on another platform. Shrink down your activity to build those connections one at a time so that, should there be enough of a shakeup here on G+ to make the social part of the platform unusable, life and business can go on.
I've said before that the real use of G+ involves collaboration, networking, and learning,
and that marketing
will take care of itself if you do those three. Adopting that strategy for G+, and all of social media, will help you avoid being left high and dry if your cheese
ever gets moved.
That's all I got...hope it helps someone.