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Erin Read
Successful strategic marketing / content marketing pro. Looking for my next amazing career opportunity.
Successful strategic marketing / content marketing pro. Looking for my next amazing career opportunity.

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NEW blog post from one of our newer team members!
Creating Results' Patrick McShane kicks off a series of INsights from the recent +LeadingAge Pennsylvania conference with this post on a creative initiative at +ACTS Retirement-Life Communities.

Click below to get "the rest of the story" and learn how Acts improved the connection between corporate team members and the senior living residents they serve.

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Four Fast Facts for Marketing to Baby Boomers and Seniors, this Fourth of July

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So very excited about this official recognition of our dynamic leader, Kimberly Hulett!

Creating Results is a very forward-thinking group, and I feel the selection of Kimberly is an example of the agency's approach. Long-term planning led to identifying a true expert, a person whose skills and attitude will help us continue to delight our clients. And our incredible Founders, +Todd Harff and Judy Harff, continue to contribute their expertise in an advisory role.

Want to learn more about what Kimberly and Creating Results can do for your organization? DM, call, reach out ... 
Kimberly Hulett Promoted to President of Creating Results Strategic Marketing

Woodbridge, VA – [April 21, 2017]. Kimberly Hulett has been promoted to President of Creating Results, a full-service marketing consultancy with offices in the Mid-Atlantic and New England. In addition to her new role as president, Hulett will be taking on an ownership role within the organization as part of a succession plan put in motion in 2015.

“Kimberly Hulett is an exceptional sales and marketing leader, and we are thrilled to have her step forward as President of Creating Results,” said Founder Todd Harff, whom Hulett will be succeeding in her new role. “Her mature marketing expertise, dedication to customer service and senior living insights ensure the agency is well-positioned to continue its mission of helping clients succeed now and into the future.”

Hulett’s promotion to president is the culmination of a period of significant growth for Creating Results. Founders Todd and Judy Harff have worked tirelessly for over two decades to build Creating Results into an internationally-respected mature marketing agency. They conducted a nationwide search for a strong, complementary leader and sought out Hulett, as they planned to transition into advisory roles within the company.

Todd Harff says the decision to bring in Hulett as executive vice president at the end of 2015 was a simple one. “Creating Results’ team was more frequently being sought out for complex senior living work. Kimberly has a strong record of positioning not-for-profit, faith-based, affinity and for profit communities for strategic growth and increasing occupancy,” he said. “She met all of our criteria and more, to lead Creating Results on a day-to-day basis and provide thought leadership that propels clients forward.”

Since joining the team as Executive Vice President, Hulett’s contributions to Creating Results and its clients have far exceeded what anyone could have imagined. While the announcement of her promotion is a recent development, the transition is one that the agency has been preparing for since Hulett first joined 16 months ago. In that time, Hulett has led by example and has been a figure that Creating Results team members have turned to for expertise.

“I am honored to have been entrusted with such a key role at Creating Results,” Hulett said. “It’s a privilege to work with a community of leaders as fanatically devoted as I am to providing our clients with strategic direction and helping them achieve their goals.”

For more information on Creating Results, call 888-205-8899 ext. 704, e-mail or visit

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This piece by Robyn Tellefsen for features smart insights from Sarah Short, director of residency planning at Landis Homes.

Mature Marketers: Are you anticipating these common objections to senior living? What other obstacles are your prospects voicing?

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I'm looking for my next amazing career opportunity!

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Monday means it's time for the mature marketing links of the week! Find out how virtual reality is helping to improve the lives of older adults; what are the steps that we need to be taking in order to ensure that older adults can successfully age in place?

Click here to find out: 

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News of note for senior living and home health ...
Tips for mature marketing pros ...
And a poem.

You're welcome.
Each week our team recaps the mature marketing content that captured the attention (and clicks) of our audiences.

Today's "hot topics" are a pre-emptive strike against this week's forecast of snow!

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Important reading for those of us serving older adults in any way -- including marketing!
Winter edition of the American Society on Aging's journal, Generations, sends "A Message to the President on Aging Policy."

Wide variety of perspectives and organizations represented, including LeadingAge, Encore, & the Long-Term Quality Alliance.

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A little late in the day, but containing some big numbers related to boomers and smartphones.
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