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Erin Read
Works at Creating Results, LLC
Attended Colgate University
Lived in Atlanta, GA
125 followers|26,962 views
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Erin Read

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Some of you may also see a subtle nod to my kids in this one ...
 
Volunteers, video and two quotes from Erin's Nana. It's time for the Mature Marketing Links of the Week!

http://ow.ly/RAOnf 
This week's top mature marketing links call for charities to respect ageing volunteers and kudos to Netflix, for seeing a net gain in older viewers.
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Excited and proud to be part of such an amazing group of faculty! Scenes from today's kick-off of the +ELDER Management Education 2015/2016 Strategic Marketing Track.
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This is a fantastic program for those working in senior-serving organizations, and this year's track has the backing of the MA, RI and NH/ME chapters of +LeadingAge. Please spread the word about this opportunity! 

http://marketing.eldermgt.com/acton/form/11107/0011:d-0001/0/index.htm
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Monday round-up!
Top baby boomer marketing links this week include data on the most effective marketing methods, plus a stunning fact about caregiving from the WHCOA.
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While the older population increases in size, the younger Millennial cohort is larger and more diverse. Learn more about new demographic numbers, plus seniors' TV time and more in our weekly round-up of top mature marketing links. http://ow.ly/Pxpar
Though the number of 65 and older seniors has grown, Millennials are now the largest cohort - and the generation with the most diversity.
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What mature marketing stories had people talking and sharing last week? Reflections on turning 60 (and not being able to share that with a loved one) and tips for networking via social platforms like this one. Check out today's round-up post!

http://ow.ly/OVX9c 
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"We are all HUMANS. Everything else is an adjective." Lovely & spot on from +C.C. Chapmanhttp://ow.ly/OMZtv 
Last night at the dinner table, my daughter and I had a conversation about the term gender fluid. I admitted that I didn't know enough about it to have an opinion; but that my gut reaction to it was that it didn't make sense to me. This morning I took the time to read up on it so that I could ...
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Erin Read

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As more millennials continue to live with their parents, the weekly +Creating Results - Strategic Marketing links round-up looks at multigenerational living. Are more brands seeing the marketing implications of this shift?
As more millennials continue to live with parents, our mature marketing links round-up looks at multigenerational living and its marketing implications.
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Our Monday round-up of the links that caught the eye (and the clicks) of mature marketers. Have you ever heard of "elder orphans"? Is your org planning ahead to capture these folks as customers?
This week's top baby boomers marketing links touch on care for aging adults -- who will fund? and who will facilitate for so-called "elder orphans"?
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Crisper, cleaner, better visuals and a quote from +Michael Stakem. What more could you ask for?
 
Check out our blog today! You'll find a NEW LOOK & new opportunities to learn & connect. ow.ly/PHhr7
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Educational travel for baby boomers and seniors is BIG business! Learn how one company effectively markets to older travelers.
 
Giraffes, Cheetahs & Seniors, Oh My!
NEW on our blog! How Road Scholar (formerly Elderhostel) effectively targets older travelers. By our creative dept team member, +Martha Schultz!

http://ow.ly/OZzmv 
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I never thought I'd be at one company for 10+ years, nevermind happy to come to work (almost) every day! But I am. Excited to think someone new will now have this opportunity.
 
Creating Results: great colleagues, exciting new challenges and incredible leadership. And now, we're looking for a Marketing Programs Manager (account executive) to work out of our Woodbridge, VA office!

If you are able to wear many hats, if you're committed to helping clients reach their goals, if you're passionate about opportunities for older adults, please check out this opening. Or, please pass this item along to someone who might be a good fit!

Details at http://ow.ly/ON5zy. 
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Looking forward to talking social media for active adult development tomorrow!
 
LAST CHANCE TO RSVP! 6/25 Webinar: Social Media for 50+ Communities http://bit.ly/1Brox1m http://ow.ly/i/b252a
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Have her in circles
125 people
Michael Stakem's profile photo
Ritika Kohli's profile photo
YNARS 4 KIDS's profile photo
Mike Gamble's profile photo
Chris Windley's profile photo
aram omer's profile photo
Amanda Combs's profile photo
Jennifer Harris's profile photo
Tracey McGee's profile photo
Work
Occupation
Author, Speaker, Researcher. Expert on consumers over the age of 50. Passionate about marketing to Baby Boomers and seniors.
Employment
  • Creating Results, LLC
    Client Services Director, 11 - present
  • Cohn & Wolfe
    Account Supervisor, 1994 - 1997
  • babEbook
    Director of Marketing, 2000 - 2004
  • Duffey Communications
    Account Executive, 1993 - 1994
  • GTECH
    Communications Department, 1992 - 1993
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Atlanta, GA - Caracas, Venezuela - Hamilton, NY - Cascais, Portugal - Charlottesville, VA - Warren, RI - Saigon, South Vietnam - Madrid, Spain
Contact Information
Work
Phone
4012892500
Story
Tagline
How can I help you create marketing results with Boomer & senior consumers?
Bragging rights
Survived two national research projects & lived to write the eBooks: www.CreatingResults.com/PhotoFinish and www.CreatingResults.com/SocialSilverSurfers
Education
  • Colgate University
    Spanish; International Relations, 1988 - 1992
Basic Information
Gender
Female