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Erin Read
Works at Creating Results, LLC
Attended Colgate University
Lived in Atlanta, GA
111 followers|25,484 views
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Erin Read

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This Monday's post has stats, stories, tweets, photos and video. What more could a 50+ marketing fan want?
 
Today's resource round-up is blooming with marketing insights into Baby Boomers! And the post features a promise of spring, thanks to the Baddest Mother Ever.

Read all about it:  http://ow.ly/KYstw
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Erin Read

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The pick up lines! The time sheets! Super funny, via +Creating Results - Strategic Marketing.   http://ow.ly/J1Ymp
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I've been enjoying this series of posts, a Millennial's thoughts on marketing to baby boomer home buyers after the +National Association of Home Builders big show.
 
Put Away the Poker Face
In today's post, Creating Results' Sally O'Donnell asks and answers the question: “What’s the one thing your brand can give boomer homebuyers that they can’t search for on Google?”

*http://ow.ly/IS8x5*
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Talented teammate Sally O'Donnell continues her series, this time with stats -- and action steps! -- on digital marketing to homebuyers.
Marketing to baby boomer homebuyers? It’s time to invest in your website the way you would invest in a model home or printing collateral.
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Happy Monday! Check out our new blog post -- I'd love to see your ONE piece of advice in the comments.
 
Looking for ideas and advice? Look to seniors!

This week's round-up of top Mature Marketing links includes some "elder wisdom" and a trio of tech tips.
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Have her in circles
111 people
Finnegan Medical Supply's profile photo
Jessica Ruhle's profile photo
Michael Stakem's profile photo
Dain Valverde's profile photo
Ray Deacon's profile photo
Arinze Arinzechi's profile photo
Carol Marak's profile photo
Rob Macenka's profile photo
Stacy Cornell's profile photo
 
This week's round-up of top 50+ marketing resources features links from +Joseph Coughlin, +HubSpot and +Advertising Age.
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NEW on the +Creating Results - Strategic Marketing blog today, +Beth Mickey offers 3 ideas for capturing reviews -- and stats on why those reviews matter.

What does YOUR community do? Do you have a process in place for promoting positive reviews ... and/or for handling negative ones?
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+Todd Harff always wonders why I reference ice cream in marketing presentations, white papers, every day training ... and specifically Ben & Jerry's.

There are far more than 10 reasons why +Ben & Jerry's is awesome. This is just the latest one!
 
Alone this Valentine’s Day? Congrats! We've got 10 reasons why it's gonna be awesome.

See them at http://www.benjerry.com/whats-new/single-is-awesome
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What got the attention of mature marketers last week? 2 50+ housing marketing posts and 3 musings on marketing. Sounds like a full house!
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Terrific post by CR team member Sally O'Donnell - first in a series! She's offering a Millennial's perspective on marketing housing to boomers and beyond.
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Monday, Monday ...
 
This week our Mature Marketing Links of the Week explores renter lifestyle preferences and tips for developing effective landing pages. Read the full blog post to learn more. http://knowledge.creatingresults.com/2015/02/02/mature-marketing-links-week-renter-stats-effective-landing-pages/
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It was such a delight to teach this class! 17 dynamic professionals, three sessions in January, and LOTS of hard work and info sharing. 
 
Creating Results teamed up with ELDER management training to create a Marketing Management class for senior care professionals. Read their recap of the first course at the link below!

ELDER, based at +Lasell College, gives eldercare leaders a way to gain new skills - and even a certificate in management. Find out more at http://www.eldermgt.com/. 
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People
Have her in circles
111 people
Finnegan Medical Supply's profile photo
Jessica Ruhle's profile photo
Michael Stakem's profile photo
Dain Valverde's profile photo
Ray Deacon's profile photo
Arinze Arinzechi's profile photo
Carol Marak's profile photo
Rob Macenka's profile photo
Stacy Cornell's profile photo
Work
Occupation
Author, Speaker, Researcher. Expert on consumers over the age of 50. Passionate about marketing to Baby Boomers and seniors.
Employment
  • Creating Results, LLC
    Client Services Director, 11 - present
  • Cohn & Wolfe
    Account Supervisor, 1994 - 1997
  • babEbook
    Director of Marketing, 2000 - 2004
  • Duffey Communications
    Account Executive, 1993 - 1994
  • GTECH
    Communications Department, 1992 - 1993
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Atlanta, GA - Caracas, Venezuela - Hamilton, NY - Cascais, Portugal - Charlottesville, VA - Warren, RI - Saigon, South Vietnam - Madrid, Spain
Contact Information
Work
Phone
4012892500
Story
Tagline
How can I help you create marketing results with Boomer & senior consumers?
Bragging rights
Survived two national research projects & lived to write the eBooks: www.CreatingResults.com/PhotoFinish and www.CreatingResults.com/SocialSilverSurfers
Education
  • Colgate University
    Spanish; International Relations, 1988 - 1992
Basic Information
Gender
Female