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Erik Dafforn
Works at Intrapromote, LLC
Attended Norwell High School
Lives in Carmel, IN
636 followers|86,154 views
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Erik Dafforn

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In celebration of +Intrapromote, LLC's 15th Anniversary, I compiled (what I consider) 15 of the most pivotal elements of SEO history. Enjoy and please feel free to let me know what I've forgotten about.
Fifteen events, people, and ideas that changed the way search engines behave and how marketers reacted to them.
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Erik Dafforn

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I'm co-presenting a webinar this Thursday (with Kayla Kurtz of Hanapin Marketing) on SEM Strategies for the Healthcare Sector. We're focusing tightly on healthcare and discussing the following:

- How to spot vulnerabilities in your online strategy
- How to allocate your PPC and SEO spend to avoid gaps and cannibalization
- How to measure campaign effectiveness on the bottom line
- How to market more effectively through varied PPC ad channels
- Working in the world of (not provided) organic keyword data

Link below. Hope you can join
This Webinar is perfect for healthcare administrators and marketers. In it, healthcare marketers will learn: How to spot vulnerabilities in your online strategy; How to allocate your PPC and SEO spend to avoid gaps and cannibalization. How to measure campaign effectiveness on the bottom line ...
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A couple small changes to the Schema hierarchy in the last 24 hours:
sameAs: "URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website." (This property appears to be new.)
citation: "A citation or reference to another creative work, such as another publication, web page, scholarly article, etc." (This property was promoted into the CreativeWork type; it used to live only in the grandchild type MedicalScholarlyArticle.)
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Erik Dafforn

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I guess I'm old, because I remember recommending against HTTPS since Google wouldn't index secure URLs. I think +Greg Boser was one of the ones to break the story that they finally started. 
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Just in time for the holidays: Schema.org adds new item types for orders and deliveries.
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I won candy on the #googlebirthday doodle! Score: 128
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Any Honda Civic Hybrid owners/drivers out there? Help me answer a question:
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People
Have him in circles
636 people
Christine Churchill's profile photo
Brian Ng's profile photo
Pete Prestipino's profile photo
Allan Akers's profile photo
Jen Grant's profile photo
Bradley Jones's profile photo
enrique smith's profile photo
chef Jorian Blair's profile photo
Jeremy Dearringer's profile photo
Work
Occupation
Search Engine Optimization Consultant
Employment
  • Intrapromote, LLC
    President, present
  • Macmillan, Prentice-Hall, IDG
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Carmel, IN
Previously
Markle, IN - Indianapolis, In
Story
Tagline
Waiting patiently for DOS to make its comeback.
Introduction
I joined Intrapromote in 1999 as a contractor and was named its President in 2011. 

I most recently served as co-author on SEO Secrets with Danny Dover (formerly of SEOMoz). Prior to that, I wrote ClickZ's SEM column for three years (2007-2009). I also write for Intrapromote's blog when I have a chance. 
Bragging rights
Recently co-authored SEO Secrets with Danny Dover (Wiley Publishing)
Education
  • Norwell High School
  • Wabash College
    English, 1987 - 1991
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married