There is something catastrophically wrong with the food industry in the US, and McDonalds (not surprisingly) illustrates why... And they are trying to explain this as being a good thing.
Below is a video, published by McDonalds
, that explains all the crazy things they add to their french fries. Everything from milk, to beef flavor (sorry vegans), to all kinds of weird agents designed purely for appearance (but not your health).
This is just crazy!
In comparison, In Europe, the McDonald's french fries have almost none of these things added to them. (here is what they do, in Danish: http://goo.gl/3cVxJu
Basically, McDonalds in Europe only contains unhardened vegetable oils, a bit of dextrose and a stabilizer called dinatriumdiphosphat, but none of the other agents that are being added in the US. And as a European, even that sounds crazy. Adding dextrose to match the color? What the hell?
I don't know what's worse about this. That McDonalds USA is adding all this crap, or that they think it could be a good PR opportunity to have Grant Imahara explain it in a marketing video.
Do they really think people are going to say "Ahh, now I know... so I will go buy some."
My reaction to this is "*yuck*, I will never eat at McDonalds again. ... and absolutely not if I live in the US."
But it's not just McDonalds. The US food industry is just filled with so many chemicals in almost every food. And, we have some of that here in Europe as well. You know what we also have? Allergies.
About 30-40% of the population in the west are now suffering from allergies. And while scientists have yet to identify a specific correlation, there is a general consensus that it is caused by how we live. Poor indoor climate, poor (and toxic) food, not enough exercise and outdoor living, and pollution are the most likely culprits.
There is a direct correlation between the increase in allergies with how industrialized we are, with 50% of the future children expected to be suffering from some form of allergy.
50% ... that's crazy!
And what do you think is the type of allergy that is increasing the most? Yep, it is food allergy.
It's just insane. (And I suffer from it too, since I'm allergic to dairy products)
As I said, our scientists haven't yet been able to prove a direct link to what is causing this, but the correlation is there. We can all see it. It's easily measured.
Of course, the cause is not just that all of these things are being added to the food. It's also likely that it is partly caused by a deficiency of nutrients in our food. It's well known that our food is not as rich and as varied as it used to be. In our effort to yield more crops and at the same time make food look good, we are taking away vital nutrients that our body needs.
Take wheat. Today's wheat has a significantly lower level of nutrients than the type of wheat we had in the early 1900s. And the way we process it is different as well.
In short, we have simplified what's in our food, and replaced the missing nutrients with various chemicals. ...and, as a result, more and more people are suffering from allergies. Scientists also believe that our increased levels of cancer are caused by this as well, but, again, they haven't been able to identify a direct cause.
The World Health Organization is predicting an increase in cancer cases by 57% worldwide over the next 20 years. Granted, a large part of this is simply because we are living longer. But, like with allergies, there is a direct correlation between number of cancer cases with how industrialized each country is.
And McDonald's thinks this is a PR opportunity?https://www.youtube.com/watch?v=x6RBtx4JU3c