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Erica Ayotte
Attended Colby College
Lives in Swampscott, MA
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Erica Ayotte

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Phew! Starting a new job means that my blog game suffers. Gotta pay the bills. But I'm back in it. 
Just one short year after 2013 was decreed "THE YEAR OF CONTENT MARKETING" (which left those of us who had been doing just that for years scratching our heads) the backlash against content marketin...
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Erica Ayotte

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And the headline of the day goes to...
Tory MP Nick Robinson was left scrambling for the mute button on his iPad when it started blaring out Queen hit ‘Fat Bottomed Girls’...
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Erica Ayotte

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This is a good anti-listicle listicle. 
 
Find out which 14 predictions for 2014 experts disagree with. http://tnw.co/JvEa3r
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Can't say I necessarily agree with the title, but I certainly agree with +Tara Hunt 's thoughts here. Especially: 

"What really baffles me is the demands that brands make of social media marketing when they pay a fraction of the price to use it. They’ll hire interns and junior staff to run it, they’ll lowball agencies and consultants (“I pay you what for a couple of FB posts?! I can get my kid to do that!”), they get impatient and want instant results without being willing to invest the thought needed or take risks, they’ll tack on a social media strategy (which has no strategy) to a made-for-television and magazine ad campaign thinking that it’s yet another direct marketing channel" 
Okay, maybe I'm overstating it. Some sales are driven through social media channels. I know I've bought books and songs and contributed to Kickstarter campaigns many times because a friend shared a...
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Im funny got a few weeks back in the Weather b.s.
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I have to think that this is not only a reaction to adults "invading" a space which was once reserved for friends, but also against the prying eyes (and advertising dollars) of brands. This youthful urge to slip beyond the gaze of Big Brother using a different language or slang isn't anything new, but the speed at which technology allows the "adults" to catch up also urges the "kids" to stay a half step ahead . 

When a medium is more ephemeral and loosely connected, it's harder to pin down how to commoditize it, which is I think why SnapChat and Twitter are gaining popularity vs. FB.

What I find most interesting is while people use these mediums to be heard and understood by their peer group, but still seek separation from other groups of people. There's been a lot of digital ink spilled about how Facebook or social media in general has turned us all into self promotional blabberers. Which is true to some extent, but on the other hand the desire for the mysterious and private is still strong. 
Facebook’s very popularity may be a force that is driving some users, especially teenagers, to other social platforms.
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My friend, Jesse Brallier, thinks that kids need their own space to be creative....he is in charge of Poptropica among other things...parents don't go there, but they don't understand what the kids like about it exactly either...he is ok with that....
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I don't think some of these assumptions are that "stupid" at all. I think they're pretty common mistakes. 

The third point was my favorite: 

"This is in large part because despite the considerable progress being made on computational semantics, even if programs are built that can read vast amounts of online data, computers are still pretty poor at determining what it is that people actually mean or feel." 

#semanticanalysis  
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The only drawback to this is that awkwardstockphotos.com will take a hit.
"Woman" is the most commonly searched term on Getty. The agency is trying to use that fact as a force for good.
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Fascinating perspective from artist Molly Crabapple:

"But the line between interior and exterior is never clear. Glass Gaze lasted an hour. My iPhone is glued to my hand. The iPhone can’t see inside me, but it’s changed my insides. It has made me more confident in strange cities—I won’t be lost. It puts the sum total of human knowledge in my palm. It has made me more distracted, more connected, more obsessed with pellets of affection from those I love"
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Nice piece by +MarketingProfs about +Instagram advertising. 

Though it has always been the case that advertising only works (or works best) on those who are primed to receive it, social advertising has thrown that reality into the stark light of day. 

Opt-in is ultimately the strongest signal of interest. As marketers we should be focusing in on how we get more people to care first, and use that segment as a benchmark for an "addressable market." 
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+Jason Keath  Good points! Sure--ads do provide scale, but I'm not sure how effective they truly are as first touch (my sense is that effectiveness is becoming much more diluted over time).

For my money, I'd rather spend ad dollars on retargeting folks who have already showed interest (whether that's through traditional retargeting or native). But then there's the problem of patience. 

And though ads are not opt-in, they are increasingly becoming opt-out. To use ads as a first touch, I think you have to be extremely targeted and careful not to leave a bad first impression. 
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all.the.time.
 
Stephan Spencer offers smart tips for effectively using memes in your marketing campaigns --http://mklnd.com/1fFNQpO
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Good stuff here. Every channel is a contributor and I think it's relatively rare (especially in #B2B  purchase decisions) that social will be the last and converting step in the process. Finally some movement around the last touch attribution model. 

"The new Google Analytics advanced segments allow you to reveal visitor insights across multiple visits and tie the customer journey together. Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc. – the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts. For the first time, we can see the complete journey of our visitors in #GoogleAnalytics." 
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Maslow's Hierarchy of needs, updated #internetforever  
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LOL!
It's true, nobody can deny its impact on basically.. everything, it's everywhere.
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People
Have her in circles
400 people
paul stoddard's profile photo
Eng Rubel Sarder's profile photo
Gain Curtis's profile photo
John S. Gibb's profile photo
Kelly Davies's profile photo
Prateek Sharma's profile photo
John Warren Hanawalt's profile photo
Lisa Bruno's profile photo
Timothy Overturf's profile photo
Work
Occupation
Marketing
Skills
social media marketing, content marketing, SEO, blogging, emerging technology, email marketing
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Swampscott, MA
Previously
Somerville, MA - Chelmsford, MA - Waterville, ME - Jamaica Plain
Story
Tagline
Social Strategy Consultant
Education
  • Colby College
    English, 2000 - 2004
  • Lawrence Academy
    1997 - 2000
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Gender
Female
Erica Ayotte's +1's are the things they like, agree with, or want to recommend.
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