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Eric Wittlake
Works at Babcock & Jenkins, A B2B Marketing Agency
Attended Colby College
Lives in Hillsboro, OR
1,115 followers|70,507 views
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Eric Wittlake

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Free white paper! Free webinar! Free eBook!

We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free!

The fine print: we will send you weekly emails with more content you didn’t ask for. We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy.
Content marketing is being sold short. It has become the gateway to the same interruptive marketing tactics we've been using for years.
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Eric Wittlake

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What happens when you ask someone to register, wait for them to come back, and then ask them to register with additional information? 

Yes, that is what modern marketers are advocating doing today. Unfortunately the numbers rarely work out in their favor.
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Eric Wittlake

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You are optimizing your marketing investment based on how people you don’t care about are responding. 

Stop the madness.
B2B marketers spend the majority of their effort marketing to individuals that don't have any chance to become customers.
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"By his late 50s, the Thought Leader is a lion of his industry, but he is bruised by snarky comments from new versions of his formerly jerkish self. Of course, this is when he utters his cries for civility and good manners, which are really just pleas for mercy to spare his tender spots."
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Eric Wittlake

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If you use Google Analytics, you're reporting is missing a significant portion of the traffic you get from Twitter and other social networks.

How big is the impact? On my site it averages 30% and varies significantly. For marketers looking to understand the impact of Twitter, that's a big difference.

The good news? You can get "some" of that reporting back (but not all of it).
How many leads come from Twitter? How many website visits? How many purchases? The answer is almost certainly a lot more than your reporting currently shows.
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What Do B2B Lead Generation Programs Cost?

According to one recent statistic, programs cost between $35 and $65 per contact. But there are a number of alternatives today to traditional B2B content syndication, with a wide range of potential costs and implications.

This is the first of three related articles that will be published over the next couple weeks on this topic.
Need leads? It will cost you. Between $35 and $65 per registration according to recent statistics. However, there are a number of different options, and price points, for publisher lead generation programs. Here are three additional types, and price points, to consider. This is the first in a three part series on B2B lead generation.
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Eric Wittlake

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Unsubscribing Through a Different Lens

To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision.

If you then unsubscribe, it means I didn’t meet the expectations you had. And that stings. 

But actually, if you unsubscribe today, I missed your expectations long ago. I just didn’t know it until now.

http://b2bdigital.net/2014/05/28/email-unsubscribes/
When someone unsubscribes, it means you didn't meet their expectations. But the stats show you actually missed their expectations long ago.
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Seriously #Twitter, a mute feature pandering to the social media gurus and ninjas. And those are not the people Twitter needs to be supporting today.
Today's post could be called a rant, sparked by the latest feature from Twitter that seems designed to support the self-proclaimed social media guru and ninja and ignore everyone else. I welcome yo...
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Yes it's an interesting new feature. Certainly there are a few peeps I don't need to see all the time on Twitter but let's let this play out. 
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From Twitter to TV, your messages aren't getting through.
Facebook isn't the only place where marketers content isn't seen. From Twitter to TV, your brand's activity is less likely to be seen than ever before.
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How Google is Crippling Native Advertising

Many publishers are selling a value proposition they can't fully deliver and marketers are left holding the expensive back.

Native publishing can work well (consider what Forbes and NetApp have done among others) but you need to understand the challenges and have realistic expectations going in.

Full article: http://b2bdigital.net/2013/12/12/google-native-advertising/
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Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and marketing is expected in part to deliver the leads that will fuel the pipeline for growth.

However, sales cycles are long. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. And you can’t afford to wait that long to optimize your investment and show results.

So how do you proceed? Start with these four types of metrics to measure performance and actively optimize lead generation, even in the face of a long B2B sales cycle.
With a long sales cycle, you need metrics that support optimizing your program without waiting out the entire sales cycle. Otherwise all of your measurement efforts will just turn into another status report.
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But we just wanted more followers!

This list includes content marketers, agencies and social media software providers turning to the latest spam tactic on Twitter to get more followers, one no one was supposed to notice.
Some of the apparent spammers on this list are agencies or respected companies. In a play for more followers, they have turned to one of the newest Twitter spam tactics. One you weren't supposed to know they were using.
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Great post! I hate getting fav spam. 
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In his circles
413 people
Have him in circles
1,115 people
Ashwarya Malviya's profile photo
Victor Andrade's profile photo
LVMetrics's profile photo
Danny Merritt's profile photo
Leslie Goodwin's profile photo
Dushyant Tiwari's profile photo
Louis Turnage's profile photo
Biljana Dimovska's profile photo
Andrew Iwelu's profile photo
Work
Occupation
Digital and B2B Marketing
Employment
  • Babcock & Jenkins, A B2B Marketing Agency
    Director of Media, present
  • Media Contacts
    VP of Analytics
  • Media Contacts
    Product Director - Artemis
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hillsboro, OR
Previously
Hillsboro, OR - Boston, MA - Waterville, ME
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Introduction
A digital and B2B marketer with a background in analytics and online media.
Bragging rights
The world's most wonderful wife and children
Education
  • Colby College
    Mathematics & Economics
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Male
Other names
@wittlake, Eric Whitlake, Wittlake
Eric Wittlake's +1's are the things they like, agree with, or want to recommend.
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