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Eric Weaver
Works at Mediabrands | Spring Creek Group
Attended Xavier University
Lives in London, UK
577 followers|28,439 views
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Eric Weaver

commented on a video on YouTube.
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It's too bad they left out the unknowingly heavy breather.
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Eric Weaver

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CREEPY! #LGB   #signage  
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Charl Pearce's profile photomitchell lake's profile photoEric Weaver's profile photo
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LGB = Long Beach Airport. :)
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Eric Weaver

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I love the idea of common sound elements being creatively used in songwriting but between her nails-on-chalkboard voice and the endless feeling like someone left their iPhone at the restaurant table while in the bathroom, I want to caulk my ears closed permanently. 
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Actively investigating social network alternatives to Facebook - ones that are less arrogant, less prone to data sales, and more secure. The main challenge is minimizing the loss of friends in the move. Looking at Diaspora, Path and less so, Google+. Thoughts?
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Totally agree. And have already begrudgingly accepted it. (Been looking into TOR, actually)

This is what worries me far far more: http://projects.wsj.com/surveillance-catalog/
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Just perfect. Let's wait until we're outed and THEN fess up but ask you to trust us. Wow. I am actually contemplating dumping Facebook.
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577 people
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Eric Weaver changed his profile photo.

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Awww, thanks Teri! Happy weekend!
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Eric Weaver

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No stats but interesting to hear which paid social ads are working for this agency. 
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Eric Weaver

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Shared a number of tips on breaking into the speaking business with Annie Jennings in this nice roundup article.
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Finally getting the final speaker lineup lined up, he said redundantly, repeatedly.
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People
Have him in circles
577 people
Rich Morgan's profile photo
Work
Occupation
Senior digital marketing executive & keynote speaker
Employment
  • Mediabrands | Spring Creek Group
    SVP Social Strategy & Intelligence, 2012 - present
  • Ant's Eye View
    Vice President, Social Business Strategy
  • DDB Worldwide
    Director of Digital Strategy
  • Brand Dialogue
    President
  • Young & Rubicam
    Senior VP/Managing Director
  • Bridge Worldwide
    Director of Digital Media
  • General Motors Corporation
    Project Manager, Senior Business Analyst
  • Kabel New Media AG
    CEO, Americas
  • AKQA
    VP Business Development
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London, UK
Previously
Seattle, WA - Vancouver, BC, Canada - Los Angeles, CA - Capistrano Beach, CA - Washington, DC - Fairfax, VA - New York, NY - Cincinnati, OH - Columbus, OH - Detroit, MI - Grand Rapids, MI
Story
Tagline
Digital marketing pioneer, social business strategist, keynote speaker, university lecturer
Introduction
ERIC WEAVER is a veteran marketer who has helped drive awareness, revenue and loyalty for household brands across North America. As one of the very first digital marketers, Eric has helped firms like Brita, Clorox, De Beers, GE, Intel, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, and the Clinton Administration build and extend their brands online.

Over his 23-year marketing career, Eric has helped launch and relaunch numerous products, including the Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, the Smart TV, and Sebastian hair-care products. Eric now focuses primarily on social marketing, helping companies understand ongoing shifts in culture, commerce and media. Most recently, he has helped develop social business strategies and provided counsel to Alaska Airlines, Hewlett-Packard, Holland America Line, HTC, IHOP, Intel, Jack in the Box, KPMG, Microsoft, Puget Sound Energy, Starbucks, UPS; and in Canada, BC Hydro, Canadian Tourism, Marine Harvest, Nature's Path Foods, and Travel Manitoba. He designed and taught one of the first university-level courses on social media metrics for the University of British Columbia, and also uses social media to build awareness for causes like clean water, renewable energy and local homelessness. 

Eric speaks regularly on social marketing and social good, and has been mentioned or quoted in AdAge, BusinessWeek, Fortune, Hoover's, Inc., the National Review, the Seattle Times and the Washington Post. He was awarded a Brand Leadership Award from the World Brand Congress and now sits on its advisory board. He serves as adjunct lecturer for a masters-level class in Online/Social Consumer Behavior at Dublin City University, Dublin, Ireland.

Speaking Topics
Socialized business. Operationalizing social. Online consumer behavior. Social media metrics. Social media governance. How to craft strategies for engagement, influence and activation. Integrated traditional + social marketing. Branding in a socialized marketplace. Personal branding. Online reputation management. Acquiring talent using social channels. Integrating social channels across the enterprise. Social media for curmudgeonly baby boomers.

Clients
Alaska Airlines, the Government of Alberta, American Malls, ATB Financial, BC Hydro, BMC Software, BMW, Bowflex, Brita, Canadian Tourism Commission, the Clinton Administration, Clorox, De Beers, eBay, FedEx, France Telecom, General Electric, Hewlett-Packard, Holland America Line, HTC, IHOP, Information Resources, Intel, Jack in the Box, Janssen Pharmaceuticals, Johnson & Johnson, Kensington Stone, Kenwood, KPMG, Kraft Foods, Level 3 Communications, Lincoln, Mattel, the Mayo Clinic, MCI, Merck, Mercury, Microsoft, Nature's Path Foods, Nautilus, Nordstrom, Perry Ellis, Procter & Gamble (many brands), Puget Sound Energy, Radisson, RCA, Signal Apparel, SumTotal, Sun-Rype Foods, T-Mobile USA, Travel Manitoba, TrendWest Resorts, UnionBay Sportswear, UPS, US Department of Commerce, US Department of Health and Human Services, US Postal Service, Vulcan, Wunderman

Upcoming & Recent Speaking Engagements
  • KEYNOTE: eBev 2014, Atlanta, GA (1-Oct-14)
  • KEYNOTE: Evoke 2013 Business Coaching Summit (13-Oct-13)
  • Masters Class in Online/Social Consumer Behavior, Dublin City University, Dublin, Ireland (18-Oct-13)
  • Guest Lecture, National University of Ireland, Maynooth, Ireland (18-Oct-13)
  • MarketingLab executive workshops, Dublin, Ireland (17-Oct-13)
  • KEYNOTE on social crisis comms, GetSocial 2013, Dublin, Ireland (15-Oct-13)
  • Guest Lecture on online social behavior, University of California at Berkeley, Berkeley, CA (9-Oct-13)
  • 2013 Social Media Week Chicago, Chicago, IL (24-Sep-13)
  • KEYNOTE: Engage Digital Summit, Kolkata, India (22-Jun-13)
  • 2013 State of Now Conference, NYC (18-Jun-13)
  • KEYNOTE: Graphic Artists Guild, Seattle, WA (27-Mar-13)
  • KEYNOTE: Extraordinary E-Commerce Conference, La Jolla, CA (8-Mar-13)
  • Masters Class in Online/Social Consumer Behavior, Dublin City University, Dublin, Ireland (18-Oct-12 and 6-Dec-12)
  • Guest Lecture on Socially-Charged Advertising, University of California at Berkeley (26-Sep-12)
  • Razorfish CareerLabs: Talent is Social (25-Sep-12)
  • KEYNOTE: Social Business - the Opportunity for India. Engage Digital Summit, Kolkata, India (5-Jun-12)
  • Guest Lecture on Social Metrics for Marketers, University of Washington MBA Program (18-Apr-12)
  • Guest Lecture on Online Social Behavior, University of California at Berkeley (10-Apr-12)
  • Masters Class in Online/Social Consumer Behavior, Dublin City University, Dublin, Ireland (11/18/11)
  • KEYNOTE: 2011 Social India Conference, Bangalore, India (11/12/11) 
  • KEYNOTE: 2011 TFM&A India Conference, Mumbai, India (11/6/11)
  • Social Media Summit, Chennai, India (11/4/11)
  • KEYNOTE: Enterprise 2.0 Summit, Vancouver, Canada (9/23/11)
  • MRU Social Media Shift, Calgary, Canada (6/23/11)
  • 140 Characters Conference, New York NY (6/15/11)
  • KEYNOTE: Social Media 301 Conference @ Microsoft, Redmond WA (6/3/11)
  • RCMP Police Leadership Conference, Vancouver BC (4/11/11)
  • Pepperdine University/Graziadio School of Business & Management, Malibu, CA (3/17/11)
  • International Association of Business Communicators, Seattle WA (2/17/11)
  • CEO Marketing Summit, Bangalore, India (2/4/11)
  • Search Marketing Summit India, Bangalore, India (2/2/11)
  • BrandsConf, New York, NY (12/2/10)
  • Canadian Public Relations Society, Vancouver BC (10/21/10)
  • OPENING PRESO: 140 Characters Conference, Los Angeles CA (10/5/10)
  • KEYNOTE: Internet Marketing Conference, Vancouver BC (9/21/10)
  • Executing Social Media, Winnipeg MB (9/17/10)
  • 140 Characters Conference, Washington DC (6/17/10)
  • Executing Social Media, Vancouver BC (6/16/10)
  • Cruise3Sixty, Vancouver BC (6/6/10)
  • DDB Worldwide Managers Conference, Vancouver BC (5/20/10)
  • KEYNOTE: Microsoft Social Media 201 Conference (4/8/10)
  • Canadian Council of Grocery Distributors, Calgary (1/28/10)
  • 2010 International Consumer Electronics Show, Las Vegas (1/6/10)
  • 2009 World Brand Congress, Mumbai, India (11/5/09)
  • Numerous presentations for American Marketing Association/Puget Sound chapter, American Marketing Association/Orange County chapter, Ad Club of Seattle, Graphic Artists Guild, PR for People
Awards
  • Brand Leadership Award from the World Brand Congress
  • Three Gold Beacon awards from the Business Marketers Association
  • Bronze for Best Brand Website by the Automotive Advertising & Marketing Association for lincoln.com
  • “Cool Corporate Web Site Award” for mercuryvehicles.com
  • Automotive Advertising and Marketing Association award for mercuryvehicles.com
  • Web Marketing Association “Best of Health Care Industry” award, for mayohealth.org
  • Webby Award, “Best Health Care Site” for mayohealth.org
  • Yahoo! Internet Life, “One of the 50 Most Useful Websites,” for mayoclinic.com
  • Yahoo!, “Best Overall Health Site” award, for mayoclinic.com
  • American Corporate Video Award for original music composition in Total Quality Management for Schools
Education
  • Xavier University
    BA Electronic Media - graduated summa cum laude
Basic Information
Gender
Male
Relationship
Married
Other names
@Weave