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Eric Weaver
Worked at Mediabrands Worldwide Inc
Attended Xavier University
Lives in London, UK
805 followers|38,374 views
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Eric Weaver

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Eric Weaver

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A razor is my "first real love"? Wow - that's some marketing fantasy.
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It's too bad they left out the unknowingly heavy breather.
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CREEPY! #LGB   #signage  
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Charl Pearce's profile photomitchell lake's profile photoEric Weaver's profile photo
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LGB = Long Beach Airport. :)
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I love the idea of common sound elements being creatively used in songwriting but between her nails-on-chalkboard voice and the endless feeling like someone left their iPhone at the restaurant table while in the bathroom, I want to caulk my ears closed permanently. 
Since the iPhone first made it into the hands of the public nearly six years ago (June 29, 2007), one of the almost iconic sounds from the device has
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Actively investigating social network alternatives to Facebook - ones that are less arrogant, less prone to data sales, and more secure. The main challenge is minimizing the loss of friends in the move. Looking at Diaspora, Path and less so, Google+. Thoughts?
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Totally agree. And have already begrudgingly accepted it. (Been looking into TOR, actually)

This is what worries me far far more: http://projects.wsj.com/surveillance-catalog/
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Eric Weaver

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Thanks to Forbes Magazine for the quote!
 ·  Translate
Siete mentes brillantes del mundo de la publicidad comparten con Forbes México algunos de sus consejos.
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Eric Weaver changed his profile photo.

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Awww, thanks Teri! Happy weekend!
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No stats but interesting to hear which paid social ads are working for this agency. 
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Shared a number of tips on breaking into the speaking business with Annie Jennings in this nice roundup article.
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Have him in circles
805 people
Washington WestsideSEO's profile photo
GreedyRates.ca's profile photo
m praween's profile photo
Monirul Khan Haidher's profile photo
Mureed Hussain's profile photo
Davin Ogden's profile photo
Frank Poliat's profile photo
Chris Egert's profile photo
Pandiyarajan R's profile photo
Work
Occupation
Senior digital marketing executive & keynote speaker
Skills
Agency leadership, new business, marketing communication, social business advisory
Employment
  • Mediabrands Worldwide Inc
    Chief Social Officer, G-14, 2012 - 2015
  • AEV (a division of PwC)
    Vice President, Social Business Strategy
  • DDB Worldwide
    Director of Digital Strategy
  • Brand Dialogue
    President
  • Young & Rubicam
    Senior VP/Managing Director
  • Bridge Worldwide
    Director of Digital Media
  • General Motors Corporation
    Project Manager, Senior Business Analyst
  • Kabel New Media AG
    CEO, Americas
  • AKQA
    VP Business Development
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London, UK
Previously
Seattle, WA - Vancouver, BC, Canada - Los Angeles, CA - Capistrano Beach, CA - Washington, DC - Fairfax, VA - New York, NY - Cincinnati, OH - Columbus, OH - Detroit, MI - Grand Rapids, MI
Story
Tagline
Digital marketing pioneer, social business strategist, keynote speaker, university lecturer
Introduction
ERIC WEAVER is a veteran marketer who has helped drive awareness, revenue and loyalty for household brands across North America. As one of the very first digital marketers, Eric has helped firms like Brita, Clorox, De Beers, GE, Intel, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, and the Clinton Administration build and extend their brands online.

Over his 25-year marketing career, Eric has helped launch and relaunch numerous products, including the Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, the Smart TV, and Sebastian hair-care products. Eric now focuses primarily on social marketing, helping companies understand ongoing shifts in culture, commerce and media. Most recently, he has helped develop social business strategies and provided counsel to Alaska Airlines, Hewlett-Packard, Holland America Line, HTC, IHOP, Intel, Jack in the Box, KPMG, Microsoft, Puget Sound Energy, Starbucks, UPS; and in Canada, BC Hydro, Canadian Tourism, Marine Harvest, Nature's Path Foods, and Travel Manitoba. He designed and taught one of the first university-level courses on social media metrics for the University of British Columbia, and also uses social media to build awareness for causes like clean water, renewable energy and local homelessness. 

Eric speaks regularly on social marketing and social good, and has been mentioned or quoted in AdAge, BusinessWeek, Fortune, Hoover's, Inc., the National Review, the Seattle Times and the Washington Post. He was awarded a Brand Leadership Award from the World Brand Congress and now sits on its advisory board. He was named as one of the "Top 50 Marketing Thought Leaders Over 50" by Brand Quarterly Magazine in November 2014.

Speaking Topics
Socialized business. Operationalizing social. Online consumer behavior. Social media metrics. Social media governance. How to craft strategies for engagement, influence and activation. Integrated traditional + social marketing. Branding in a socialized marketplace. Personal branding. Online reputation management. Acquiring talent using social channels. Integrating social channels across the enterprise. Social media for curmudgeonly baby boomers.

Clients
Alaska Airlines, the Government of Alberta, American Malls, ATB Financial, BC Hydro, BMC Software, BMW, Bowflex, Brita, Canadian Tourism Commission, the Clinton Administration, Clorox, De Beers, eBay, FedEx, France Telecom, General Electric, Hewlett-Packard, Holland America Line, HTC, IHOP, Information Resources, Intel, Jack in the Box, Janssen Pharmaceuticals, Johnson & Johnson, Kensington Stone, Kenwood, KPMG, Kraft Foods, Level 3 Communications, Lincoln, Mattel, the Mayo Clinic, MCI, Merck, Mercury, Microsoft, Nature's Path Foods, Nautilus, Nordstrom, Perry Ellis, Procter & Gamble (many brands), Puget Sound Energy, Radisson, RCA, Signal Apparel, SumTotal, Sun-Rype Foods, Tempur Brands, T-Mobile USA, Travel Manitoba, TrendWest Resorts, UnionBay Sportswear, UPS, US Department of Commerce, US Department of Health and Human Services, US Postal Service, Vulcan, Wunderman

Upcoming & Recent Speaking Engagements
  • KEYNOTE: Performance Marketing, Berlin, Germany (23-Jun-15)
  • KEYNOTE: IAB Town Hall, New York, NY
  • KEYNOTE: eBev 2014, Atlanta, GA (1-Oct-14)
  • KEYNOTE: Evoke 2013 Business Coaching Summit (13-Oct-13)
  • KEYNOTE on social crisis comms, GetSocial 2013, Dublin, Ireland (15-Oct-13)
  • Guest Lecture on online social behavior, University of California at Berkeley, Berkeley, CA (9-Oct-13)
  • 2013 Social Media Week Chicago, Chicago, IL (24-Sep-13)
  • KEYNOTE: Engage Digital Summit, Kolkata, India (22-Jun-13)
  • 2013 State of Now Conference, NYC (18-Jun-13)
  • KEYNOTE: Graphic Artists Guild, Seattle, WA (27-Mar-13)
  • KEYNOTE: Extraordinary E-Commerce Conference, La Jolla, CA (8-Mar-13)
  • KEYNOTE: Social Business - the Opportunity for India. Engage Digital Summit, Kolkata, India (5-Jun-12)
  • Guest Lecture on Online Social Behavior, University of California at Berkeley (10-Apr-12)
  • 1995-2011: Numerous keynotes and presentations for conferences and marketing events in New York, Los Angeles, Washington DC, Cincinnati, San Francisco, Boston and in the UK, India, Ireland and Canada.
Awards
  • Top 50 Marketing Thought Leaders Over 50 by Brand Quarterly Magazine, 2014
  • Brand Leadership Award from the World Brand Congress
  • Three Gold Beacon awards from the Business Marketers Association
  • Bronze for Best Brand Website by the Automotive Advertising & Marketing Association for lincoln.com
  • “Cool Corporate Web Site Award” for mercuryvehicles.com
  • Automotive Advertising and Marketing Association award for mercuryvehicles.com
  • Web Marketing Association “Best of Health Care Industry” award, for mayohealth.org
  • Webby Award, “Best Health Care Site” for mayohealth.org
  • Yahoo! Internet Life, “One of the 50 Most Useful Websites,” for mayoclinic.com
  • Yahoo!, “Best Overall Health Site” award, for mayoclinic.com
  • American Corporate Video Award for original music composition in Total Quality Management for Schools
Education
  • Xavier University
    BA Electronic Media - graduated summa cum laude
Basic Information
Gender
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@Weave
They call this a US-style smokehouse, and the meat is definitely cooked expertly. The problem is THE FLAVOUR! US barbecue places use this thing called "barbecue sauce" which adds some delicious character to the meat. Our food was tender but bland and tasteless. Love the concept, love the space, but if you are going for authenticity, then you need to consider adding Memphis, Kansas City, Chicago, Texas and Atlanta sauces before calling yourself US-style. That would bring us back.
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Public - a year ago
reviewed a year ago
Not sure why this place has gotten negative reviews. The staff is always friendly and accommodating, the food is always good (faves include the Mexican Fish and Chips and the three-meat pork burritos), and the prices are reasonable. My only negative is that the boards they use as plates make it super-easy for the food to fall off.
Public - a year ago
reviewed a year ago
I have never had a meal here I didn't like. Great food, particularly the duck dishes. I grew up in an Asian household - this place rocks.
Public - a year ago
reviewed a year ago
4 reviews
Map
Map
Map
Pricey but delicious. It's become our go-to Indian place.
Public - a year ago
reviewed a year ago