When it's looking like there is no way I'll ever get time to write, I have a habit of cramming content. Listening to podcasts for hours with one headphone in as I hustle through my day is my M.O.
I believe in the real food hustle, I love what I do , but sometimes that's not enough, sometimes I slip into being a creative drifter of sorts. What I mean by creative drifter is someone whose full of creative ideas that never get written down, videos that never get shot, blog posts that wait in the wings.
Content Warfare podcasts are a very potent antidote for that unwelcome pattern of creative drifting . 's
belief multiplies mine, his voice helps strengthen my resolve to beat back resistant and the banjo seals the deal.
This week 2 stellar podcast combined like rocket fuel for my mindset!
I know I need to listen to the last 4 minutes of episodes #12 & #78 everyday. I'm using my old school tactics of making mix tapes from back in the day and getting back to the roots of my creativity by any means necessary. In this case that has taken the form of a custom voice memo on my iPhone. Find those podcast and experience the power of the banjo here:
What's your rocket fuel?
How do you shake resistance down and carve out the time and space to create?
#podcast #contentwarfare #realfoodhustle #writing #mindset #banjo
It's would be awesome to hold a semi-unplugged content creators workshop on the farm. Outdoors, wedding tent style, creativity unleashed!
Of course you can travel just for fun anytime, but with a crew hustlers like us what are the chances of that happening?😉
What's worked and what I'm changing going forward
At the beginning of April, I decided to re-enter the marketing world as myself, not the in-house marketing guy for other businesses, but as "Eric Walker," the me that has become me.
I had been passively following along on Google Plus, but as of the first week of April, I began to use the site daily.
My goal was to lay down the tracks for all the ideas and angles I had collected in my brain over the last couple of years. To write. To create and share.
My intention was to use Google Plus here as a blog, and see if some of these ideas got a response.
They did get a response. In a six week time period I gained approximately 1,000 new followers as a result of the content I shared. I did little more than share my content.
This is not to say that I didn't comment at all. I did some commenting and connecting, but mostly listening and responding to any of the comments on my own content.
Now, I do not feel this is the right way to build relationships on a social network like Google Plus. And that's what I'll be changing. Now, for the next six weeks or so I'll focus more on commenting and connecting and less on the writing. The bulk of my writing is complete and I'm now ready to piece it altogether as a new website I'll be launching soon.
So with this post today, I wanted to share my process and the logic behind doing the writing. This is how I've been doing it, but also to say I'm pivoting the way I approach this network.
Most of what i write starts out by hand. It's usually just a little ditty. Like I wrote this in my journal the other day:
writing out loud for the public will change your posture even if no one is reading it. The act of clicking publish is an act of choosing yourself to be included, and that makes all the difference
That was it.
Then, about a day or so later, I furiously typed nearly 1,000 words on a blank note pad here on my computer. Then I copy/pasted it into Facebook, and whittled it down to a more appropriate length for Facebook.
I have a Facebook list of marketing people I share with.
Then I copied the link to revisit later.
When I revisit it "later," it goes through another round of reflection and re-creation. I then would post it here on Google Plus.
For example, that's how the "Content Marketing For Smart Beginners" was created.
My website isn't even done yet.
I'm actually starting with auto email follow up newsletter.
That's my best content and I want to hold my readers' hands through every post as opposed to writing blog after blog for no one to see it.
This approach might be a little lengthy for getting started, but I think will pay off later as my email follow up sequence will be done and the main thing I'll be able to focus on is lead generation.
HOW DO YOU KNOW WHEN YOU'RE OLD?
A friend of mine asked me, "How do you deal with aging?"
My answer: I don't really know.
Every time I go up a staircase I try to take it two or three steps at a time.
But I also try to do it in that playful way, like when we were kids. Racing, exhilarating, zig-zagging, clever like we're solving a staircase maze, and then BAM, the top!
As long as I can do that on every staircase I see, I know I'm not old.
How do you know when you're old?
I don't know about "old" James, I tend to agree with you though, step by step in clusters of 3 or 4. Then a breath, a few of them prob'ly, and another few steps.
I don't think on those terms.
Instead, let's ask...
HOW DO YOU KNOW WHEN YOU'VE GAINED WISDOM?
Cuz there HAS to be a correlation between age and wisdom.
If I had a $2 bill for every person who once said, "Old" and "Wise" together in a sentence or paragraph or talking point, I'd have at least 550 of them. Likely more.
Instead, I try to stay humble, and imperfect in the practice of being creative, loving and evolved. Especially in life situations that are characterized by changes and endings and new beginnings.
That all said, I'm still relatively young because I've been more imperfect and less practiced.
And how does that play out with trusting others.
As I continue to ponder Self-Worth, I find that Trust is a big piece of Self-Worth. There are many layers. I encourage you to take some time in your Self-Care Practice today and contemplate #Trust .
Tell me what you come up with!
I have heard him tell stories about being estranged from his father for years at a time, but now that isn't the case and his boys know their grandpa.
Ray has made a great living in network marketing, online marketing, but more than that, he's a perfect example of meaning, money and love finding alignment with one another.
I will interview Ray in the next 3 months to find out more about his path toward love and abundance, and share it with you. I'm grateful that he is churning out awesome content like this.
Watch this video
Muck Rack offers this free tool called "Who Shared My Link?" Just paste in a URL, and the site will tell you how many times it was shared on each major social network!
You don't have to spend big bucks to get eyeballs and subscribers.
Some businesses and marketing teams have money.
You don't. You have something even better: hustle.
You are one person. You work from the kitchen table, or the coffee shop.
This is the innaugral post in what will be a series of posts that discuss various ways to build (and get started) your Internet business for less than $500.
First things first, read Content Marketing For Smart Beginner series to help you get started, or note it as a resource to spend more time with. Here's the link: http://goo.gl/pBnauk
There are two ways (two forms of equity) to achieve your business goals.
Of course there is cash. If you have money, you can "buy" your desired outcomes (if you're experienced and understanding of what you're buying).
For example, need new subscribers fast? Okay... pay for an experienced marketer to create a marketing funnel for you. Then pay for a Google Adwords campaign. Bam! you're in business. I don't think this is a good approach.
A lack of money is RARELY the source of your problems. If you're looking at your problems and saying you can't reach your desired result because you can't afford it, then you have the wrong mindset.
Don't allow lack of money to be your excuse.
Believe it or not, you're not at a disadvantage if you're building your Internet business on a budget. It's only a problem when you try to pursue your business in the same manner as someone who IS NOT on a budget.
If you carry that mindset, it will be a horrible feeling, and you will be frustrated, and be awake at night sick to your stomach to a degree. I know from experience.
Six years ago, I was in an awful financial situation. I had resigned from my teaching position to follow this "Internet dream" I had got my then girlfriend pregnant (we're still together today), and she had to quit her job because she was a server at a smoking establishment, and suddenly, neither of us had jobs, no insurance and a baby on the way.
Yet just six months later, I was making a part time income from affiliate marketing and short term coaching and workshops. I accomplished this with no money, not even a website. All I had was a beat up laptop, an Internet connection and a phone.
And Facebook (ha!)
So a lack of money isn't a deal breaker. It just requires that you take a different approach, and cash in on a different kind of equity ...
Thank God for the Internet. It's a wonderful platform for each of us to express our creativity and do it for almost free. As it turns out, this is a great way to build a business.
In the next few weeks I'll be sharing proven methods, strategies, tips and resources for building your Internet business on a budget.
don't avoid it altogether, just the pit-fall part...
Whenever you set a goal in front of yourself, and maybe this is only my experience, but I think it's a human condition, there's this anxiety associated with the distance between where you are, and what you want to be.
Stephen Pressfield calls it the Resistance.
Seth Godin calls it the Lizard Brain.
There's a space between what you desire, the goal you thought of, and the actual outcome.
That anxiety is riddled with:
-what is the process going to look like?
-what is going to happen once I get stared?
-what if I totally fail, or embarrass myself?
-how will make money (how? how? how?)
We're so caught up with "how."
How isn't the most important thing.
Doing the thing is the most important thing. How comes after.
I'm reminded of this story I heard tell when he first started pod casting . He said he did the first podcast and then took 3 hours figuring out how to get it on iTunes.
Two years later he's #3 on iTunes in the #ContentMarketing category.
Ryan could probly give you steps one, two, three and four, but those would be his steps one, two, three, and four.
Your steps might be different. In fact they should be.
Don't look for other peoples' "hows" and adopt them as if that's all that exists. You can use other peoples' "how" to get the ball rolling, but you ultimately have to find your own.
That's the pain.
The process of getting from where you are now to where you want to be involves pain. No matter what it is.
Here's what I know about my "How To" for just about everything in life:
The same thing that energizes me, creates anxiety. So I have had to grow comfortable with this discomfort.
Thinking about what I want doesn't help me get it. It just makes me a slave to my desires. So I think about the process instead.
I have set goals, but I have no expectations. Relaxed intensity without emotional attachment. (easier said than done, of course)
My promise to myself is to begin the process and surf the wave.
Keep going, keep growing
Professionally, Eric Walker writes high impact marketing pieces that make meaning for an intended audience, and facilitate a specific response. This is a second profession after 10 years as a public school teacher.
Here's his story:
In 2008, Eric quit his 8th grade English public school teaching job, and without a shred of marketing knowledge or experience, set out to make a living via the Internet. Ha! It was rough going to say the least.
Here's the back story:
At the time, Eric was hot and heavy with the mother of his two children. Katie was making money hand over fist as a server, manager and performer at Eric's step dad's restaurant. A place called Louie's.
Eric was miserable in his teaching position for various personal reasons, which is a story for another day, but on the whole he saw that teaching was a dead end. He no longer believed in the public education system or the results it created, and longed to learn a new way. Enter the Internet.
Eric had been sharing these feelings all school year and agreed that she'd temporarily help fill the financial cracks where needed.
Eric resigned his teaching position on May 15, 2008 and on June 1st Eric and Katie moved into a full house that they planned to rent. It was a nice upgrade from the shabby one bedroom apartment they had been renting (read: more expensive).
As they were moving items into their new house, Katie let Eric know that she needed to tell him something important. Katie was pregnant (with what would be their first daughter Ella).
Louie's at the time was smoking. And between the smoke and being on her feet all day long, working at Louie's was out for Katie. In hindsight, Eric admits that the first thing he should have done was walk back into the office to ask for his teaching position back. But he didn't.
Instead, Eric did all he's ever known to do: put his head down, work hard and survive. He got a job mopping floors at a grocery store, and freelancing articles for his local newspaper, and substitute teaching, and a lot of time in front of the computer to move forward toward his dream of "compatible geography," to be financially and geographically free. That dream is still currently deferred but as Eric realized that with young children, it's difficult to just pick up and travel wherever and whenever. Not to the mention the commitment to do so as well as the financial costs.
It wasn't always pretty, but Eric and Katie made it. There were fights and break ups. There were wins and losses. There were wonderful moments and great memories. They both learned a lot about meaning, money and love. Lessons that they're still unpacking together.
Through it all, Eric gained more and more confidence and capability to earn a living as a content and copywriter. By 2010, Eric was consistently earning a full time income, and could afford to no longer hold any side jobs. He had managed to put in an honest days work for an honest days pay without worry if the bills would be paid. The kids were fed, and there was enough for date night (and an occasional new dress to go with it too).
Eric is a home based Internet marketer specializing in content marketing funnels with an emphasis on writing profit producing email autoresponder sequences. He has been contracted by some of the biggest Internet marketing personalities and "gurus" to write high impact response and result driven email promotions.
His strength is creating strong word pictures and analogies that engage the reader. Eric has a wide variety of experience with many different forms of sales and communication including speaking, one-on-one, group training, webinars, videos, social media, email, blogging and sales letters. He's created dozen upon dozens of successful campaigns and promotions.
Eric's passions and interests include (obviously) marketing, writing, fitness and family.
- Michigan State University
PO Box 19701 Kalamazoo, MI 49019
- Eric Walker MarketingOwner, Content & Copywriting, 2009 - presentEric Walker writes high impact marketing pieces that make meaning for an intended audience, and facilitate a specific response.
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