I'm honestly confused. I don't know whether to believe the positive branding or to think it's no different than what Jobs did. I tend to think everything is bullshit. There are very few things which are genuine these days. Is Google immune to corruption or bullshit?
As far as Google goes, my opinion is that there is a pretty strange contrast between the feel good of a Larry Page image, and other aspects of Google or it's history of buying companies and/or incorporating new services under their umbrella. Ultimately, there is no implied morality. There is only profit and market share. The user is not a priority, advertisers are.
The Wifi thing didn't bother me. If people beam out Wifi, then it's not really private as far as I'm concerned. I think a better indicator might have been the cookie stuff that they halted.
Another good indicator for me is how utter obtuse Google seems to be in in how it runs Google+. My honest opinion is that while Hangouts are cool, and there's a lot of positivity on this social network, underneath the surface there's probably a lot more going on. I don't get the idea that the motivation is to actually be productive or have a good user experience. And in terms of copying someone else's idea that cannot be copyrighted, this whole site is just another example in a lot of ways.
There are lot of people motivated by an illusory sense of perceived morality for the sake of it, & not actually for any actual benefit it provides to others. It's a selfishness to feel moral just for the comfortable feeling it yields. And it's all but a proven fact that Silicon Valley is filled with a majority of self-absorbed people drinking green smoothies.
The stories published about Mayer and dealings with previous companies (employees that thought the were to be made perm) seem like a clue to what Google might be really like behind the happy-fun branding. I honestly have no clue. I'm just not willing to swallow all of this Googley happy joy joy without wondering if it's accurate.
While he is no corporate saint, it seems to me that Bill Gates does a lot of truly positive things. And I think he's distanced himself from Microsoft. Over time, I've wavered much less about Gates than I do about Jobs, Page, Schmidt, etc.