As you can see below, smart creatives have existed since the dawn of humankind.  In today's digital world, they have the ability to do even more, much faster than ever before.
In an age where information, reach and computing power have become abundant and inexpensive, the talent for using these resources effectively has itself become the scarce resource.  Smart creatives -- not traditional business managers -- excel at building things using information and computing power, so they’re the kind of people you need on your team.

Who are these smart creatives? They’re the product-minded people who combine technical knowledge, business expertise, and creativity. Armed with abundant data, access to customers, and powerful analytical tools, they have everything they need to design, build and improve products rapidly.

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