How do you feel about people labeling themselves as social media experts? Does it annoy you? Do you believe them? Do you think the world is getting flooded with these self labels?
There is nothing wrong with someone referring to themselves as an expert. That is, of course, unless someone has no idea what the word means or are using it solely to manipulate. Unfortunately this is the case in most circumstances. goes so far as to say, “When it comes to social media marketing, there’s a billion and a half people claiming to have a clue. About 1% of 1% may be telling the truth.”
The Weapon of Influence: The Principle of Authority (as Robert Cialdini aptly labels it) is an incredibly powerful one and most people recognize this. If someone can get others to view them as an expert or authority on a subject, their views, opinions, and services seem highly valuable.
This is a snippet of the newest article at Site Sketch 101. For a much deeper understanding of what it truly means to be an expert or an authority on a subject, be sure to click through and let this information soak in.
- Prenen Management Consulting (PMC)Partner, 2003 - present
- IESC, Siemens, Besix, Technip, IBM, Honeywell
- KHK, Vlerick Leuven/Gent
The time has come to socialize social media as the public utilities that...
Recent Comments: Michel Bauwens: I'll have to ask our techies about this. If you'd be willing to write up your query to michelsub2004 via gm
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