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Eric Myers
Works at Levy Online
Attended William Jewell College
Lives in Las Vegas, NV
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Eric Myers

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Fun Intro Optimization Metrics // #Stats with Cats: http://j.mp/1I2xh6b #Optimize #CRO #Measure
Statistics are the underpinning of our experiment results—they help us make an educated decision on a test result with incomplete data. In order to run statistically sound A/B tests, it’s essential to invest in an understanding of these key concepts. Use this index of terms as a primer for future reading on statistics, and keep…
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Nice! Score 2 GB of free +Google Drive storage as a part of Safer Internet Day for performing a security checkup on your account. Nice work team. #safeonline #security
 
Happy Safer Internet Day. #SafeOnline

Have plans for the big holiday? Never heard of it? No problem. Celebrate today, or any day, by taking control of your account security with this 2-minute Security Checkup. Do it by 17 February 2015 and we’ll say thanks with a permanent 2 gigabyte bump in your Google Drive storage plan.

Learn more at http://goo.gl/5nyZ4x
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Awesome way to expand beyond the basic needs of your #Analytics  reporting needs for more accurate data! Exiting. #Measure
 
See how developer +LindaLawton is using the new geo dimensions in the Core Reporting API to get more accurate data about her blog readers: http://goo.gl/tzsvQn  

Go to the Developer Site to see all of the new dimensions: http://goo.gl/Y22TXs

#GADevs  
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How Big Data Will Impact the Super Bowl, be it by predictions of the game, social media, or the commercials, a huge shift is taking place for the big game.
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The Secret To #AdWords Success + Great Campaign Checklist - http://j.mp/1Cv45Qv #SEM #PPC #Google #Measure
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
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Brands want zillions to watch their video ads, but to pay only for the people who actually watch. Here's help with choosing between Facebook and YouTube spots.
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Nice overview of the +Google Analytics cohorts reporting. Have you changed the way you #measure? #analytics
 
Learn about the new Google Analytics Cohort Report.

A cohort is a group of people who share a common characteristic over a certain period of time and a useful way to look at your data. Our Analytics Evangelist +Justin Cutroni drafted a post to help you start digging into the new Cohort report in Analytics and use this powerful analysis technique. Check it out on his Analytics Talk blog linked below.
Learn how to use the Google Analytics Cohort report to learn about your users.
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Nice #SEO/#SEM Crossover – How to Leverage #Panda to Enhance Your #Shopping Campaigns: http://j.mp/1wFxZKU #PLA
This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.
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How To Dissect Your #Organic Traffic By Intent & Funnel It Into #Sales - http://j.mp/1CKy4Sc #SEO #SEM #Measure
Columnist Neil Patel reminds us it's not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions
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A great addition to the #analytics  array of cost analysis.
 
Currency Conversion from AdWords to Google Analytics
/by +Joan Arensman  #analytics   #adwords  

To make it easier to compare your AdWords cost data with your other data in Google Analytics, we recently enabled currency conversion from AdWords to GA.

If your Analytics view uses a different currency than your AdWords account, GA now automatically converts the AdWords cost data to the GA currency. This AdWords cost data is used in the metrics “Cost”, “CPC” and “ROAS” in GA.

In our calculations, we use the exchange rate at the midpoint of the reporting time range. For example, if you are viewing a time period from January 5th to 19th, we will use the rate from January 12th to convert your AdWords cost data to the currency of your GA account.
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A Testable Idea Is Better than a Good Idea: http://j.mp/1zijyOL #Testing #Convert #Win
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Have him in circles
597 people
Myer Russ's profile photo
hemayet ullah's profile photo
Lorenzo Smith's profile photo
Janice Wells's profile photo
Marco Angelucci's profile photo
AT&T's profile photo
Albert Taginski's profile photo
Justin Shoemaker's profile photo
Elizabeth Wolf's profile photo
Education
  • William Jewell College
    Organizational Communication, 2006 - 2009
  • Labette Community College
    Social Sciences, Psychology Emphasis, 2004 - 2006
  • Parsons Senior High School
    2002 - 2006
Basic Information
Gender
Male
Birthday
September 18
Story
Tagline
Online Marketing Aficionado and Lover of All Things Electronic, Entertaining And Random.
Work
Occupation
Small Business Online Marketing and Advertising Strategy and Implmentation
Employment
  • Levy Online
    SEM Account Manager, 2014 - present
  • Overnight Prints
    Manager - Digital Analytics, 2015 - present
  • Vertical Nerve
    Senior Account Manager - Search Engine Marketing, 2013 - 2014
  • ReachLocal
    Campaign Consultant, 2012 - 2013
    As a part of the ReachLocal Campaign Consultant Team, I am responsible for providing the highest level support and customer service to advertisers of a specific sales team. I work with my sales team to manage more than $150,000 in monthly ReachLocal search engine marketing product budgets that include over 100 pay per click (PPC / Adwords) and Display (Banner) advertising campaigns. In addition I am responsible for the following: • Retention of client advertising accounts through review of campaign set up, active campaign management and execution of consistent customer focus • Management and analysis of digital advertising campaigns to satisfy client expectations for various performance metrics such as high click-through rate and low cost per click • Building rapport and developing relationships with clients through timely value added discussions • Troubleshooting performance issues using digital advertising best practices while creating new, innovative solutions to technical issues • Incorporating constantly evolving technologies, processes, and publisher requirements into campaign evaluation and management • Ensuring online campaigns compliment client’s other forms of advertising and enhancing online efforts through additional ReachLocal solutions
  • ReachLocal
    Internet Marketing Consultant, 2011 - 2011
    ReachLocal delivers easy-to-use, patent-pending technology and return-focused tools to help our clients run successful local Internet advertising campaigns. Our platform ensures that our clients' ads appear alongside only relevant keyword search results which produces leads through major search engines like Google, Yahoo, MSN, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to the local business's web site. And advertisers only pay when potential customers click on the ad and visit the business's site.
  • Burgeon Communications
    Owner / Chief Consultant, 2004 - 2011
    At Burgeon Communications, I was responsible for the sale, design, and implementation of integrated marketing strategies for my small business clients. My primary goal in each strategic implementation was to use each cross-medial marketing tool to reach the same overarching goal set through client consultation for each campaign and ensure measurable, attainable and viable outcomes for each business.
  • William Jewell College
    Media Content Management Intern, 2007 - 2009
    At William Jewell College's Office of Marketing and College Relations, my job decription was anything but stagnant. I was responsible for all videography for the campus from shooting to editing. In addition, I provided technical support for the campus photographer and the rest of the creative staff. I was also responsible for much of the Event-based Audio-Visual content seen at events from Achievement Day to Homecoming presentations and AV Elements. I was also farmed out to the Office of Advancement and the Harriman-Jewell Series on a regular basis for various purposes. Further, I created and delivered the gifts created for campus honorees using media from the respective events.
  • Reachlocal
    Account Manager, 2011 - 2012
    •Responsible for Internet Marketing Consultant’s book of 50+ advertisers – serves as 2nd point of contact for advertisers’ questions & concerns, participating in calls & meetings with advertisers to discuss all account issues. •Creation of online Pay Per Click campaigns for search engines and analysis of metrics of running campaigns for performance issues. •Assisting in upselling current clients on other ReachLocal products, often providing education related to the online marketplace and benefits of different products; developed keen ability to identify & meet specific client needs. •Tracking of consultant’s book of revenue (including monthly new / renewal sales) to ensure continued growth. •Assisted in Growing consultant's book of revenue from $90,000 - $150,000 in monthly revenue.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Las Vegas, NV
Previously
Dallas, TX - Olathe, KS - Parsons, KS - Concordia, KS - Parsons, KS - Liberty, MO - Kansas City, MO
Eric Myers's +1's are the things they like, agree with, or want to recommend.
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