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Eric Myers
Works at Tata Consultancy Services
Attended William Jewell College
Lives in Hartford, CT
645 followers|280,733 views
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Eric Myers

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Diagnose Traffic Drops with Google Analytics: http://j.mp/1hlUiG2 #Measure #Analyze #Optimize #Analytics101 #HowTo
When drops in traffic occur, there are two tools you want at your disposal - Google Analytics and Webmaster Tools. Learn more about investigating drops in this post.
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Eric Myers

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The #Data AirBNB Uses to Determine How Much Your Place Can Earn Nightly: http://j.mp/1KblgMZ #BigData #Algo #Measure
An algorithm ponders an insanely complex economics problem.
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Eric Myers

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Interesting Discussion of Search Engine Responsibility for #Reputation: http://j.mp/1f7ztMI #Optimize #Measure #Win
Columnist Chris Silver Smith discusses the legal issues surrounding online defamation, including search engines' role in helping (or harming) victims.
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Audience Data 2.0 (read: First Party Data Wins): http://j.mp/1IH608k #Marketing #Martech #Measure
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#Facebook offering Bluetooth Beacons for US #SMB Owners: http://j.mp/1FForoH #Measure #Locate #Push #BeaconsforAll
Facebook is expanding its location-based program to reach walk-in consumers with marketing messages.
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Watch Out Google, Here Comes Facebook http://j.mp/1JKaUBb #Martech #Measure #Tools #Mkting
New data reveals major brands are increasingly looking to Facebook as an advertising partner. Columnist Erik Bratt offers some insight into the trends uncovered by his company, Tealium.
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Eric Myers

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This article goes through the process of Data Landscaping, which will provide you with a map and a set of prioritised actions that move you towards a more effective way of accessing and understanding your data.
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Great post and phenomenal way to measure this metric. #GTM   #GA   #analytics  
 
Calculate Cart Value in Enhanced Ecommerce

In this article, I'll show you how you can easily calculate the total value added to your shopping cart. This is done with a product-scoped Custom Metric, and with GTM it's very trivial to implement. All you need is a Custom JavaScript Variable.

Calculating total value added to cart lets you see where missed opportunities are. Combined with the cart-to-detail and buy-to-detail metrics, you will be able to find products that have the biggest gap between value added to cart vs. value actually generated.

Try it out!

#gde   #googletagmanager   #blogpost   #gtmtips  
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Interesting Discussion of Search Engine Responsibility for #Reputation: http://j.mp/1f7ztMI #Optimize #Measure #Win
Columnist Chris Silver Smith discusses the legal issues surrounding online defamation, including search engines' role in helping (or harming) victims.
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Dissecting and Surviving #Google's #Local Snack Pack Results http://j.mp/1G3E3mc #SEO #Optimize #LocalSearch
Google's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Let's take one of these results apart and discover how best to respond to their limitations.
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Have him in circles
645 people
Richard De Vita's profile photo
Rod Henson's profile photo
christov madara's profile photo
Azharul Islam's profile photo
Deven Christian's profile photo
Jim Durkee's profile photo
Rebecca Visconti's profile photo
Peter Raab's profile photo
Debbi Johanning's profile photo
Education
  • William Jewell College
    Organizational Communication, 2006 - 2009
  • Labette Community College
    Social Sciences, Psychology Emphasis, 2004 - 2006
  • Parsons Senior High School
    2002 - 2006
Basic Information
Gender
Male
Birthday
September 18
Story
Tagline
Online Marketing Aficionado and Lover of All Things Electronic, Entertaining And Random.
Work
Occupation
Digital Analytics Implementation & Optimization - Google and Adobe Analytics
Employment
  • Tata Consultancy Services
    Google Analytics Technical Implementation Lead, 2015 - present
  • Overnight Prints
    Manager - Digital Analytics, 2015 - 2015
  • Levy Online
    SEM Account Manager, 2014 - 2015
  • Vertical Nerve
    Senior Account Manager - Search Engine Marketing, 2013 - 2014
  • ReachLocal
    Campaign Consultant, 2012 - 2013
    As a part of the ReachLocal Campaign Consultant Team, I am responsible for providing the highest level support and customer service to advertisers of a specific sales team. I work with my sales team to manage more than $150,000 in monthly ReachLocal search engine marketing product budgets that include over 100 pay per click (PPC / Adwords) and Display (Banner) advertising campaigns. In addition I am responsible for the following: • Retention of client advertising accounts through review of campaign set up, active campaign management and execution of consistent customer focus • Management and analysis of digital advertising campaigns to satisfy client expectations for various performance metrics such as high click-through rate and low cost per click • Building rapport and developing relationships with clients through timely value added discussions • Troubleshooting performance issues using digital advertising best practices while creating new, innovative solutions to technical issues • Incorporating constantly evolving technologies, processes, and publisher requirements into campaign evaluation and management • Ensuring online campaigns compliment client’s other forms of advertising and enhancing online efforts through additional ReachLocal solutions
  • ReachLocal
    Internet Marketing Consultant, 2011 - 2011
    ReachLocal delivers easy-to-use, patent-pending technology and return-focused tools to help our clients run successful local Internet advertising campaigns. Our platform ensures that our clients' ads appear alongside only relevant keyword search results which produces leads through major search engines like Google, Yahoo, MSN, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to the local business's web site. And advertisers only pay when potential customers click on the ad and visit the business's site.
  • Burgeon Communications
    Owner / Chief Consultant, 2004 - 2011
    At Burgeon Communications, I was responsible for the sale, design, and implementation of integrated marketing strategies for my small business clients. My primary goal in each strategic implementation was to use each cross-medial marketing tool to reach the same overarching goal set through client consultation for each campaign and ensure measurable, attainable and viable outcomes for each business.
  • William Jewell College
    Media Content Management Intern, 2007 - 2009
    At William Jewell College's Office of Marketing and College Relations, my job decription was anything but stagnant. I was responsible for all videography for the campus from shooting to editing. In addition, I provided technical support for the campus photographer and the rest of the creative staff. I was also responsible for much of the Event-based Audio-Visual content seen at events from Achievement Day to Homecoming presentations and AV Elements. I was also farmed out to the Office of Advancement and the Harriman-Jewell Series on a regular basis for various purposes. Further, I created and delivered the gifts created for campus honorees using media from the respective events.
  • Reachlocal
    Account Manager, 2011 - 2012
    •Responsible for Internet Marketing Consultant’s book of 50+ advertisers – serves as 2nd point of contact for advertisers’ questions & concerns, participating in calls & meetings with advertisers to discuss all account issues. •Creation of online Pay Per Click campaigns for search engines and analysis of metrics of running campaigns for performance issues. •Assisting in upselling current clients on other ReachLocal products, often providing education related to the online marketplace and benefits of different products; developed keen ability to identify & meet specific client needs. •Tracking of consultant’s book of revenue (including monthly new / renewal sales) to ensure continued growth. •Assisted in Growing consultant's book of revenue from $90,000 - $150,000 in monthly revenue.
Places
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Currently
Hartford, CT
Previously
Las Vegas, NV - Dallas, TX - Olathe, KS - Parsons, KS - Concordia, KS - Liberty, MO - Kansas City, MO
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