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Eric Myers
642 followers -
Online Marketing Aficionado and Lover of All Things Electronic, Entertaining And Random.
Online Marketing Aficionado and Lover of All Things Electronic, Entertaining And Random.

642 followers
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Diagnose Traffic Drops with Google Analytics: http://j.mp/1hlUiG2 #Measure #Analyze #Optimize #Analytics101 #HowTo

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The #Data AirBNB Uses to Determine How Much Your Place Can Earn Nightly: http://j.mp/1KblgMZ #BigData #Algo #Measure

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Time to Expand Your #Personalization #Data for Bettter Customer Experience: http://j.mp/1OTuI5r #Measure #Optimize

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Interesting Discussion of Search Engine Responsibility for #Reputation: http://j.mp/1f7ztMI #Optimize #Measure #Win

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Great post and phenomenal way to measure this metric. #GTM   #GA   #analytics  
Calculate Cart Value in Enhanced Ecommerce

In this article, I'll show you how you can easily calculate the total value added to your shopping cart. This is done with a product-scoped Custom Metric, and with GTM it's very trivial to implement. All you need is a Custom JavaScript Variable.

Calculating total value added to cart lets you see where missed opportunities are. Combined with the cart-to-detail and buy-to-detail metrics, you will be able to find products that have the biggest gap between value added to cart vs. value actually generated.

Try it out!

#gde   #googletagmanager   #blogpost   #gtmtips  

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Audience Data 2.0 (read: First Party Data Wins): http://j.mp/1IH608k #Marketing #Martech #Measure

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Interesting Discussion of Search Engine Responsibility for #Reputation: http://j.mp/1f7ztMI #Optimize #Measure #Win

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