Profile cover photo
Profile photo
Eric Myers
634 followers -
Online Marketing Aficionado and Lover of All Things Electronic, Entertaining And Random.
Online Marketing Aficionado and Lover of All Things Electronic, Entertaining And Random.

634 followers
About
Posts

Post has attachment
Add a comment...

Post has attachment
The #Data AirBNB Uses to Determine How Much Your Place Can Earn Nightly: http://j.mp/1KblgMZ #BigData #Algo #Measure
Add a comment...

Post has attachment

Post has attachment
Add a comment...

Post has attachment

Post has attachment
Add a comment...

Post has shared content
Great post and phenomenal way to measure this metric. #GTM   #GA   #analytics  
Calculate Cart Value in Enhanced Ecommerce

In this article, I'll show you how you can easily calculate the total value added to your shopping cart. This is done with a product-scoped Custom Metric, and with GTM it's very trivial to implement. All you need is a Custom JavaScript Variable.

Calculating total value added to cart lets you see where missed opportunities are. Combined with the cart-to-detail and buy-to-detail metrics, you will be able to find products that have the biggest gap between value added to cart vs. value actually generated.

Try it out!

#gde   #googletagmanager   #blogpost   #gtmtips  
Add a comment...

Post has attachment
Audience Data 2.0 (read: First Party Data Wins): http://j.mp/1IH608k #Marketing #Martech #Measure
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Wait while more posts are being loaded