More Evidence That Twitter Is Disconnected From The Mainstream
That was the headline for the article that went with this graphic. I believe the headline is wrong. (Would not be the first time ! :)).
All of America is not on Twitter. In fact I would argue that a surprising percentage of America does not even know what Twitter is. But everyone has TV. Yes, sadly everyone.
So anyone trying to make a case that Twitter represents TV tastes or TV anything is being silly (including, if this is the case, Twitter). If they also believe that "brand engagement on Twitter" will drive overall TV show watching (or store sales or software downloads by everyone
) then they are being silly squared.
A percentage of America is on Twitter (Me! http://goo.gl/tihSfi
). Of that percentage, a certain smaller percentage talks about TV shows they are watching on twitter. Of that smaller percentage a smaller still percentage has Followers who start conversations about those TV shows. Of that smaller still percentage some tiny percentage will be influenced to watch the TV show because they have never watched it before. This will boost ratings.
So. Be on Twitter. I cannot mean that more. Understand who is there. If your TV shows are being discussed, participate in the conversation. Expect a small boost.
But to think Twitter (or Facebook or Google+) represent America is stilly. To think that you can take your "lame top ranked NCIS" and "make people talk about it on Twitter" is silly. It won't. Because Twitter, see a pattern here, does not represent America.
A great product sometimes creates great social conversation. If you see that conversation, participate and encourage. If you don't see social conversation, don't force it. Just go back to creating a great product. #socialmedia #twitter