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Eric M. H.
Works at Weber Shandwick
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Eric M. H.

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Minuum is betting that most users don't think voice commands are enough.
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Eric M. H.

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The schools opened thanks to dedicated workers, parents, and volunteers, including some laid-off district employees. Their commitment is evidence of this city's compassion for its children 
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Eric M. H.

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Google+ update, Yahoo engulfing Tumblr - talk about a hectic Monday in online media! 
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Eric M. H.

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Just in time, I've been looking into getting new running sneaks! 
 
Nike Customizes Shoe Campaign For Instagram Users

In an effort to leverage the popularity of Instagram, Nike has developed an innovative marketing campaign that offers Instagram users a truly sociable and sharable shopping experience. This new NikeiD campaign allows users to customize Nike gear, and then buy and share their personalized creations. Clickz.com posted the details on how Nike is playing the social media game.

To use this fun feature, Instagram users must first go to the PHOTOiD Web site where they can choose a favorite Instagram image to serve as the background for their finished photo. Then, users can choose their favorite Nike Air Max model and have it instantly customized to match the colors in the image. The shoe can then be purchased or just shared with their Instagram, Twitter and Facebook friends. The finished photo can also be displayed in an online gallery where Instagram users can browse each other’s creations.

“Few other brands have ventured to build a campaign that is so well integrated with Instagram,” said Thibault Davoult, content and community manager for a French marketing platform focused on Instagram.

Nike is only the latest of numerous brands to capitalize on the power and popularity of Instagram. Major companies like American Express and Burberry have been using the photo-sharing site for a while in various ways, yet Nike’s concept is unique because it creates an extraordinarily immersive brand experience.

Another brand standing out for their innovative use of the platform is Mercedes-Benz. The carmaker’s recent #Untamed campaign introduced the first digital photo installation where the brand collected and displayed the most creative Instagram photos and then featured them both on a special Web site and at their pop-up shop in Paris.

The campaigns of Nike and Mercedes-Benz are so distinctive because these brands have built their own application on top of Instagram’s API. This allows them to customize it to their exact specifications. They truly are evolving Instagram into a more powerful platform for marketers.

http://www.mdgadvertising.com/blog/nike-customizes-shoe-campaign-for-instagram-users/
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Eric M. H.

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Good car, good post! 
 
The Honda Fit EV is one of the #10Best Green Cars of 2013, according to +Kelley Blue Book 
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Eric M. H.

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My review of the best little pub in Brooklyn! 
Review By: Eric Hoover - “Welcome home” is the first thing Julia said when I walked through the bar's front door. It was good to hear. A few years ago, the day I moved to Morgan Ave. in Brooklyn wa...
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I wouldn't call that place a pub. Lol bar yes pub no. Great huevos rancheros though. 
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Eric M. H.

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My review for the best pie in Philly!
Review By: Eric Hoover - As South Philly smells of BBQ and cigars on this warm Memorial Day, I’m sitting outside not writing about grilled red meat or charcoal burned chicken legs, but of pizza. Ca...
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Eric M. H.

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One of my new favorite Tumblrs:
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Eric M. H.

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+Nielsen released stats on just what consumers are doing on their tablets while watching TV. http://selnd.com/17NKSd3
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Congratulations! You've earned the Seal of Approval.
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Have them in circles
130 people
Samantha Cook's profile photo
Gabriella Ribeiro Truman's profile photo
Candace Forsyth's profile photo
Tavis Delahunt's profile photo
Andrea Perullo de Ledesma (Andi)'s profile photo
Content Marketing Institute's profile photo
Shelle G's profile photo
Scott Rodgers's profile photo
Иван бэчетыре's profile photo
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Content & Analytics Strategist
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  • Weber Shandwick
    Group Manager, Insights & Analytics, 2015 - present
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Change is neither good or bad. It simply is.
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