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Hummingbird Enables Google To Use Social Signals

This is a part of Hummingbird that is simply not getting any coverage at all, even though it was discussed in the Hangout on Air I did with +Danny Sullivan.  The 5 minute HOA Nugget incorporated here extracts several key elements of the hour long HOA where Danny calls this out quite clearly.

The bottom line is that Hummingbird is a complete rewrite of the Google search engine (, and that a big part of that is to enable Google to start making use of social signals.

You can also see the full HOA recording here:

Thanks for +Scott Scowcroft for applying The Scott Treatment to create this video excerpt, and to +Ronnie Bincer for his advice on the process!