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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
21,065 followers|6,195,392 views
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Eric Enge

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A Fresh Look at the Twitter-Google Deal

Here are some thoughts that I shared on +Jay Baer's Convince and Convert blog on how to gain an advantage from the deal.

One big thing that I speculate on in this post is whether or not Google will be able to obtain enough data to start personalizing search results based on content that you share through Twitter.

If so, there are lots of ways to benefit from this new relationship!

Here are my thoughts on that (and other topics):

http://stonet.co/TwitterGoogLeverage
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Impact of the Google-Twitter Deal

I wrote up my thoughts on the Google-Twitter deal, and it published this morning over on Hubspot. My theory hangs on the belief that Google will be able to determine who is Retweeting whom, in which case Google will be able to which tweets are getting the most response on Twitter, and which people have have most influence there.

If so, a strategy to grow and drive your Twitter influence would be a very powerful one indeed!

http://stonet.co/GoogleTwitterOptimize 

#socialmedia  
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Thanks +Eric Enge for the nice information there. Any thoughts on the frequency of tweets? Will Google be ignoring this? Can this be used to index and rank tweets, also for determining spam?
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Organic Facebook Reach for Local Businesses

+Mark Traphagen reveals how local businesses can take advantage of Facebook's Place Tips. It looks like they opened the door to giving some organic reach back to smaller businesses. It's good move by Facebook s it might help them become a bigger player in the SoLoMo market.

http://marketingland.com/facebook-place-tips-7-ways-optimize-local-business-organic-reach-118436
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This is really great news!  Thanks +Mark Traphagen and +Eric Enge for bringing this to my attention! 
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What Will Google Do in Social Media in 2015?

+Mark Traphagen interviews me for my thoughts on the topic. I expect big changes from Google in the social arena in 2015, including changes for G+, the new Twitter deal, and acquisition of some 3rd party social media properties.
 
Why Will Digital Marketing Change in 2015...and How?

In the first of a two-part series for our "Here's Why with Mark & Eric" videos, I ask +Eric Enge of  +Stone Temple Consulting to make some predictions about major changes or trends he expects to unfold in 2015.

Watch the 4 minute video at http://stonet.co/1ySmfG2
along with a full transcript and links to all resources mentioned.

#digitalmarketing   #plusonly  
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Personal Branding HOA with Mark Traphagen

Watch this great show at +Thomas E. Hanna | BlogPhoto.tv hosts +Mark Traphagen to talk about personal branding, and how to leverage it to the benefit of a company brand, a topic that Mark knows very well indeed!

Tuesday at 5 PM ET.
 
Be Known For What You Do

On February 17, I'm sitting down with one of the most highly respected leaders in SEO and Social Media Marketing to discuss the power of personal branding, and to offer you some practical advice on how you can earn your space on the web.

+Mark Traphagen is the Senior Director of Online Marketing for +Stone Temple Consulting and the author of the social media marketing column for +Marketing Land. He is a sought-after speaker and a contributor to +Moz, +Search Engine Land+Maximize Social Business, and +Social Media Today, as well as numerous others.

While +Mark Traphagen is a recognized expert in SEO, he is also known as a leading voice in teaching organizations around the world how to leverage the power of personal branding.

So if you want discover how to earn your place as an industry leader, this is a show you do not want to miss.

You can find +Mark Traphagen at: https://www.stonetemple.com/

RSVP By Clicking 'YES' Below

This is an interactive event, so be sure to leave your comments here in the event page. Or, if you are on Twitter, you may tweet your comments and questions to #STShow .

Important Links

➤ Connect with +Mark Traphagen at https://www.stonetemple.com/

➤ Connect with +Thomas E. Hanna | BlogPhoto.tv at http://blog.blogphoto.tv

➤ Design by +Andrea Beltrami 

Disclaimer: By attending this event, I assume that you enjoy the Social Theory broadcast and the topics it aims to cover, and so I will add you to a special Social Theory circle to notify you of future events. If you wish not to be notified, simply let me know!
This Hangout On Air is hosted by Mark Traphagen. The live video broadcast will begin soon.
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The Theory Of Personal Branding w/ Mark Traphagen
Tue, February 17, 5:00 PM
Hangouts On Air - Broadcast for free

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Thanks +Eric Enge​!
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3 of My Favorite Tips for Entrepreneurs

Thanks +Mark Traphagen for writing this up and sharing it in his post on LinkedIn.
 
Three Lessons for Entrepreneurs by Eric Enge

My summary of the excellent interview +Shawn Manaher conducted with my boss and entrepreneurial hero, +Eric Enge, on Shawn's Sidepreneurs Podcast. (Link to Shawn's full interview in the LinkedIn post below).

#entrepreneur   #entrepreneurship   #plusonly  
Eric Enge is founder and CEO of Stone Temple Consulting, one of the most successful SEO and digital marketing agencies in the United States. He is the chief author of the book The Art of SEO, a sought after speaker at major conferences, and a regular writer for respected sites such as Search Engine Land, Copyblogger, and Forbes.Recently Eric was interviewed by Shawn Manaher on Shawn's Sidepreneurs Podcast (click that link to hear the full 30 minu...
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Thanks for the share. 
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Google Provided Rich Answers to 19% of the Queries We Asked it

I just published the results of our study in which we askew Google and Bing 855,000 questions. The questions were designed to have some chance of providing a rich answer result.  Google provided a rich result more than 19% of the time.

Wondering what a rich answer is? These are cases where Google directly answers the result. For example, if you ask Google how many quarts there are in a gallon, it will give you the answer.

Keep in mind that 2 years ago that number was zero, and while we did not test it last year, I'd be surprised if it was any more than a few percent back then.

This shows the rapid progress that Google has made over the past year.

The study also shows:

1. How Google user attribution in their rich answer results.
2. What types of domains Google is using to source such answers.
3. How Google's step by step answer results are being used by Google.

I also talk about what this means for publishers as well.  Here is the full link:

https://www.stonetemple.com/rich-answers-in-search/
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^ good question. +Eric Enge would you make the script available?
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Designing an Agile Business

+David Amerland has written a fascinating piece on Forbes about how business structure impacts your capabilities. This thinking is applicable whether you are large or small.
 
RT Tracy P Beard: Agility is the advantage of #holarchy Zappos NetAppVoice David Amerland Forbes Dr. Syb http://buff.ly/1LoLbMh #InnovateOrgs
What helps a business win in the 21st century? Agility. But if you don't feel very agile, why not? The answer may lie in the very structure of a legacy enterprise that’s mired in the past...
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Thanks, but no big deal. It served it's purpose for what it was. Once the runner is free from the choir - there's all kinds of fun to be had. :D
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What Will Google Do in Social Media in 2015?

+Mark Traphagen interviews me for my thoughts on the topic. I expect big changes from Google in the social arena in 2015, including changes for G+, the new Twitter deal, and acquisition of some 3rd party social media properties.
 
Why Will Digital Marketing Change in 2015...and How?

In the first of a two-part series for our "Here's Why with Mark & Eric" videos, I ask +Eric Enge of  +Stone Temple Consulting to make some predictions about major changes or trends he expects to unfold in 2015.

Watch the 4 minute video at http://stonet.co/1ySmfG2
along with a full transcript and links to all resources mentioned.

#digitalmarketing   #plusonly  
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Thanks +Eric Enge for the good news! +Stone Temple Consulting & +Mark Traphagen
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Working Twitter and Google+ Together

+Dustin W. Stout lays it all out for you in this post. Definitely worth a read if you are on these platforms for marketing purposes!
 
Twitter & Google+
Your New Content Marketing Strategy

By now you probably know that Twitter and +Google are seeing each other again... or rather, Twitter is allowing Google to see it... and by it I mean their real-time API. 

This is huge for those of us trying to get our content discovered.

In this post I share a brief history of the history between Social Media and Google Search. Then I give a simple, actionable, tactical strategy to take advantage of Twitter and Google+ to give your online discovery a significant boost! 

Read it here: http://dustn.ws/1CA0bEV

Be careful though... this is a beast. 2,000+ words. A 10min+ read. This is not for the faint at heart. 

But I gave you plenty of pretty visuals to look at, including an easily-embedable infographic! Enjoy! 

#socialmedia   #contentmarketing   #twitter   #googleplus  
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Thanks anyway +Eric Enge​. I found how auto import followers but not the other way around. I'm starting to move most of my social activity on G+ and having a strong list of people I follow helps me to satisfty my daily reading needs. On discovering profiles I trust Twitter makes it a bit easier but I'm realising that G+ can now provide a more rich experience. It's definitely everything but a ghost town! 
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Awesome Query Disambiguation From Bing

I have been using the query "jaguar" for a long time as a classic example of a query that can have multiple meanings. It can mean a car, an animal, a guitar, an operating system, and amusement park, or even potentially an American football team.

With the result shown in the image here, Bing does a great job of asking the user to clarify the query intent with the images over on the right of the search suggestions box.
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+Stephan Hovnanian  #GoPats  indeed!
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Do Links in a G+ Boost SEO rankings for the Content They Point to?

In a word, no, but if you want to see the detailed study where we examined this in great detail, you can see that by following the link below.

Note though: Personalization in G+ is a different thing.  If you plus 1 a page, or someone you are following plus 1s the page, it can, and often does, show up higher in the search results for you when you search on a related query.
 
Do Google Plus Links Affect SEO of Pages Linked To?

Our #throwbackthursdays  post takes you back to a September 2013 study by +Eric Enge that to this day remains probably the most careful and thorough testing of the effect of Google+ links.

Specifically, Eric wanted to test what many still assume: that posting a link in Google+ boosts the search ranking power of the web page to which it links.

See what Eric found out at http://stonet.co/1zyPTAc
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+Eric Enge that's not quite what I meant. Sorry.

I know that your posts come up higher in my search results because of our social connection.

Let's assume you're connected to Bob Smith, but I'm not.

You +1 Bob's content (but don't reshare)

If I search for a query related to Bob's content, is that more likely to show up in my results?

It's a little like LinkedIn - if I search for a web designer, my first connections are listed first, then second connections, then third, then those in order of relevance.

I guess I'm meaning.

Google: These are the results which are most relevant. These are results which are relevant from people you follow. These are results from people followed by people you follow.
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Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
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