You can get bogged down trying to optimize for the hundreds of possible Google search ranking factors, but far better to spend your time on those we know matter.
One of those is user experience. User experience is made up of things like page load speed, ease of navigation, related resources and more. Find out why user experience is an SEO factor, and what you should do to improve it on your site.
Our +Matt Vazquez explains how to increase your chances of earning a valuable link to your site when publishing on a third party site. His secret is knowing how to build a relationship with five different publisher personas.
Strategic, informed pitching can be your best bet for earning followed links. Learn how to quickly identify the publisher's perspective, personify it, and communicate effectively to give you the best chance of attaining that well-earned attribution link.
An SEO audit is critical to getting your site as prepared as it can be to do well in search. In this guide, Eric Enge, lead co-author of The Art of SEO, shares with you the most crucial elements of an audit.
An important update for restaurants on the web - a new schema is being added for restaurant menus, menu sections, and menu items!
I feel like I've graduated to a new level of geekdom - out of frustration I submitted a schema issue request and started the conversation for implementing a new extension for restaurant menus on the web. And that conversation has been realized with a new menu schema!
My primary reason? Because in working with so many restaurants and their digital strategy, we're continually dealing with the frustration of how Google handles menu data in Google Search's knowledge panels.