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Eric Enge
26,378 followers -
Digital Marketing Excellence
Digital Marketing Excellence

26,378 followers
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JUST RELEASED! Which Digital Personal Assistant is the smartest in 2018? We asked nearly 5K questions to:

🔊Alex
🔊Google Assistant (on Home & phone)
🔊Cortana (on Invoke)
🔊Siri

Click through to find out who the winner is, and who is catching up quickly!
stonet.co/dpw2018gp
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Here's Why SEO Won't Die...But It Will Change

There are only a few ways you can kill a vampire, but many assume they’ve found the wooden stake in the heart of SEO. Supposedly more sophisticated search algorithms and the threat of new digital devices will soon do away with the need for search engine optimization.

In this episode of our popular Here’s Why digital marketing video series, we explain why SEO is far from dead, but also how it will change.
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How Does Google Decide What Goes on a Search Results Page?

⌨️ You type "jaguar" into Google. How does Google know if you want to see the 🐆, the 🏎, the 🎸, or the 🏈 team? Why do videos appear in some results and not in others?

Watch this clip from our exclusive keynote stage intervew with Google's Gary Illyes at Pubcon 2017, and get his answer!

Watch the video at the link below.
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Google Featured Snippets from YouTube Video Descriptions

Featured snippets put your content above the regular search results. We discovered that Google will sometimes create them from YouTube video descriptions. Learn how to optimize to earn them!
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Why You Need an Enterprise SEO Strategy

If you're in a company of 100 or more employees, SEO comes with a whole different set of challenges from those of a small business. Click through to this comprehensive guide to why you need a unique SEO strategy, and how to form one.
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How Does Google Search Do What It Does?

Google search is truly one of the great marvels of modern technology. We can ask it almost any question, and in less than a second get a well-ordered list of potential answer sources. But how does that happen?

Find out in our video!
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Why Reach and Influence Should Be Top Marketing Priorities

What should be your top priority as a digital marketer? We think it should be increasing your reach and influence.

Why that over sales, or traffic, or engagement? Find out in this episode of our Here’s Why digital marketing series.
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Pagination Canonicalization: A Technical Guide

Our +John Dietrich has written a complete technical guide to getting pagination right for SEO. If you use pagination to display things like products in a category, this is critical information!

Get it FREE (no download required) at
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Mobile Rules But Desktop Still Has a Few Tricks Left

In cooperation with SimilarWeb, our study shows that while mobile drives the majority of traffic worldwide, in a few key metrics desktop still shines. Find out what those are, and what your strategy should be to make your site future-proof.

READ NOW at http://stonet.co/mobilevsdesk-gp
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How to Measure the Effectiveness of Brand-Building Content

Some of your content should be aimed at building your brand reputation, and in such a case you're happy if the visitor just read the content. But how can you know if people are reading your content?

Click through and find out!
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