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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
21,528 followers|6,512,888 views
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Eric Enge

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Spring - Sprung

Just outside my hotel room in Sonoma. Just marvelous!
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Peter Feltham's profile photoJoan Corber's profile photoDenis Labelle's profile photoEric Enge's profile photo
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Thanks +Denis Labelle, it currently says "this content is currently unavailable" when I go there. Will try again later - wondering if my hotel Wifi is throttling it.
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This Rich Answer Box Seems a Bit Dated

Tried the search query "super bowl 2015" and got an answer box informing me the date when it took place. This looks like something that set pre-Super Bowl to give searchers info of the time of the event.

Unfortunately, it's not at all helpful now, where a better result would be the result of the game.

This illustrates one of the challenges with these types of results. Not only do you have to discover a good answer and put it out there, you need to update that answer over time as the context of the question changes.

There are some queries where Google does this brilliantly, such as "red sox yankees" which provides different search results depending on the time of year.
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That is cool +Stephan Hovnanian. Fascinating to see the continuing journey Google is taking with this stuff!
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Getting Traffic From Rich Answers?

+Rand Fishkin offer his insights on whether or not you can, as well as a way to decide how to pursue them.
 
Can You Get SEO Value from Search Results w/ Answer Boxes?

Yes - at least sometimes - and it's the topic of my latest Whiteboard Friday: http://bit.ly/AnswerBoxSEO
Answer boxes and knowledge graph results can seem like they're taking over the SERPs, and in today's Whiteboard Friday, Rand explains how you can still get SEO value from those pages.
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Do personal brands and company brands mix?

+Mark Traphagen lays it all out for us.
 
Do Personal Brands Diminish a Company Brand?

This time shared with correct episode link!

If someone at your company starts building a powerful personal brand online, will that take attention away from your company's brand? Get my take in just three minutes in this episode!

Click the image below to listen! (3 minutes) 

Traphagen's Takeout Order is a daily audio blog.

Follow me on +SoundCloud at https://soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Playlist of all past episodes!

Follow my podcast on Pinterest at http://stonet.co/TTOPinterest

#tto   #plusonly  
Traphagen's Takeout Order
19 Do Personal Brands Diminish a Company Brand?
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Thanks +Eric Enge
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Why Author Authority Still Matters

In this latest Here's Why video +Mark Traphagen grills me on why author authority is still a big deal. Short story is that it's about how others perceive you. Are you bringing the good stuff to the table so people want to hear what you have to say?

Key point though - it's not about you declaring yourself to be an authority - that is not a label you ever give yourself.  Focus on really helping others and the rest will take care of itself.
 
Why Author Authority Still Matters

Google Authorship is gone, but in this short video +Eric Enge explains why it is as important as ever to build your authority as an author.

Latest in the Here's Why with Mark and Eric series.

#Plusonly 
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+Ian Anderson Gray magical abilities have downsides though. In return +Mark Traphagen got one that makes me shorter than him for an hour. ;->
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Google's Response to the EU

Well written response from Google to the antitrust actions taken by the EU.
 
Our response to the European Commission's announcements on Search http://goo.gl/f4Zxn4  and Android http://goo.gl/Pvv08C 
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+Peter Feltham yes, it's about the people's feeling, they always wanna hear what they believe.
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Mobile Ranking Algo Summarized

Great write up by +Jennifer Slegg of what the mobile algo update coming on 4/21 will do (and won't do).

Keep in mind that you can use the mobile friendly test tool to see how your site is likely to fare (for searches from Smartphone devices). h/t +Gary Illyes.

You can read more about the mobile friendly test tool here:

https://www.stonetemple.com/2-reasons-why-the-mobile-friendly-label-might-not-show-in-the-serps/
 
This covers just about anything and everything you could want to know about Google's new mobile friendly algo (currently at 30+ things, but I expect more will be added!)

And special thanks to both +Gary Illyes and +John Mueller for being awesome sources of information at conferences, in hangouts and beyond!
April 21st brings the day we will see Google’s mobile friendly algo goes live to all mobile searchers.  Here is everything you could possibly need to know about the mobile algo, including the most common questions as well as some of the more obscure things that do or do not have an impact on the …
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Seems pretty much what we expected +Eric Enge. I guess the thing to stress is that the algorithm will almost certainly evolve (because that's what Google does), and that the focus should be on offering users the best possible experience on all devices.
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For Those Who Think that G+ is Dead

Wisdom here from +David Amerland.
 
We Know What You're Doing...

There are so many exciting things happening on G+ and across the web right now and there are so many challenges demanding our time and attention that wasting time on rubbish should not feature on our horizon. It's a simple equation: Provide value and people will engage. Those who don't but still expect engagement by being extreme or provocative, or extremely provocative, well ... we know what you're doing. :) 
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+David Amerland Words of wisdom #seldomfound
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This Week in Google on "Is Google+ Dead or Dying?"

Our recent study on Google+ activity gets a few mentions in the discussion starting at 40:54 in the video below. +Mark Traphagen provides his commentary below.
 
This Week in Google on "Is Google+ Dead or Dying?"

Fascinating and lively discussion starts at 40:54 by +Leo Laporte, +Mike Elgan, +Danny Sullivan and +Jeff Jarvis centering around two things: the Forbes "5 Reasons Why Google+ Died" article from last week, and the +Stone Temple Consulting study of half-a-million Google+ profiles to measure public posting activity. 

Forbes article: http://goo.gl/NjKHtw
Response from +David Amerland and me: http://goo.gl/26jLpi
STC Google+ Activity Study: http://goo.gl/iofpdp

The discussion on TWiG goes on for about 15 minutes. Some main tl;dr takeaways:

➤ Google+ isn't dead; but can sure appear to be.
➤ Departure of +Vic Gundotra (one year ago today!) was result of a massive power struggle between him and +Sundar Pichai, which Vic lost, and G+ has been back-burnered ever since.
➤ Google at several points in Google+'s history totally bungled the positioning and marketing of Google+, probably dooming it to second class social network forever.

#googleplus   #twig  
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G+ provides more intelligent and interesting people, topics, and conversations than I ever had on FB.  Love the communities....circles, not so much ~
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Latest News in Social Media

A great show this week by +James Dearsley and his Mid Week Marketing Mix. He had +Kimberly Reynolds (from Social Media Examiner), +Vincenzo Landino and myself.

A lot of great discussion in here about the growing role of video in social media, including our ideas on Meerkat and Periscope. I also provide an update on the 3rd Edition of The Art of SEO, which is due out in July (Yay!).
 
The Mid Week Marketing Mix - bringing you the latest social and digital marketing news by the most influential and/or opinionated guests.

Tomorrow I will be joined by +Kimberly Reynolds   (CEO of +SocialNotz.com   and Marketing Manager for +Social Media Examiner  ) and +Vincenzo Landino   (Digital Strategist at Broadsuite and host of #MCEOtalk); both will be giving us an insight into what is new and exciting in the social media world.

Our special guest

Special guest +Eric Enge  from +Stone Temple Consulting   will be talking about the latest edition (3rd edition) of The Art of SEO which he co-authored with +Stephan Spencer  and +Jessie Stricchiola  (http://goo.gl/pcVhu4). The book covers all of the latest Google updates and takes a look at the future of the SEO industry. Eric will also be sharing his thoughts on recent SEO news.

Format:

Usually there are 3 or 4 segments, each between 10 to 15 minutes long. Depending on the guests we have on we may cover topics such as :

1/ Social Media marketing news
2/ SEO/Content Marketing news
3/ PPC or other paid advertising
4/ Special Guest slot – book launch, influential website owner or influencer

Practicalities - Asking Questions or commenting: For Google+

When watching this Hangout on Google+ you will see a small square with diagonal arrow above the head of the panel. Do Click that and it will open the video in a new window. Then you will be able to comment on the discussions on the event page#MarketingMix #HOA  
This Hangout On Air is hosted by James Dearsley. The live video broadcast will begin soon.
Q&A
Preview
Live
The Mid Week Marketing Mix
Wed, April 22, 12:00 PM
Hangouts On Air - Broadcast for free

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Thanks for mentioning us +Eric Enge​ hope you have had a good Friday. Appreciate your time on this show...
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Joining the Mid Week Marketing Mix

I will be on the show this Wednesday. Details below!
 
The Mid Week Marketing Mix - bringing you the latest social and digital marketing news by the most influential and/or opinionated guests.

On Wednesday we will be joined by +Kimberly Reynolds  (CEO of +SocialNotz.com  and Marketing Manager for +Social Media Examiner) and +Vincenzo Landino  (Digital Strategist at Broadsuite and host of #MCEOtalk); both will be giving us an insight into what is new and exciting in the social media world.

Our special guest

Special guest+Eric Enge from +Stone Temple Consulting  will be talking about the latest edition (3rd edition) of The Art of SEO which he co-authored with +Stephan Spencer and +Jessie Stricchiola   (http://goo.gl/pcVhu4). The book covers all of the latest Google updates and takes a look at the future of the SEO industry. Eric will also be sharing his thoughts on recent SEO news.

Format:

Usually there are 3 or 4 segments, each between 10 to 15 minutes long. Depending on the guests we have on we may cover topics such as :

1/ Social Media marketing news
2/ SEO/Content Marketing news
3/ PPC or other paid advertising
4/ Special Guest slot – book launch, influential website owner or influencer

Practicalities - Asking Questions or commenting: For Google+

When watching this Hangout on Google+ you will see a small square with diagonal arrow above the head of the panel. Do Click that and it will open the video in a new window. Then you will be able to comment on the discussions on the event page.  #MarketingMix #HOA  
This Hangout On Air is hosted by James Dearsley. The live video broadcast will begin soon.
Q&A
Preview
Live
The Mid Week Marketing Mix
Wed, April 22, 12:00 PM
Hangouts On Air - Broadcast for free

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Hungari
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An Update on The New Edition of The Art of SEO

This coming Wednesday at Noon EST (Boston time!) I will be joining +James Dearsley on the Mid Week Marketing Mix to talk about SEO, and provide an update on the upcoming 3rd Edition of The Art of SEO! Please join us for the show.
 
The Mid Week Marketing Mix - bringing you the latest social and digital marketing news by the most influential and/or opinionated guests.

On Wednesday we will be joined by +Kimberly Reynolds  (CEO of +SocialNotz.com  and Marketing Manager for +Social Media Examiner) and +Vincenzo Landino(Digital Strategist at Broadsuite and host of #MCEOtalk); both will be giving us an insight into what is new and exciting in the social media world.

Our special guest

Special guest+Eric Enge from +Stone Temple Consulting  will be talking about the latest edition (3rd edition) of The Art of SEO which he co-authored with +Stephan Spencer and +Jessie Stricchiola   (http://goo.gl/pcVhu4). The book covers all of the latest Google updates and takes a look at the future of the SEO industry. Eric will also be sharing his thoughts on recent SEO news.

Format:

Usually there are 3 or 4 segments, each between 10 to 15 minutes long. Depending on the guests we have on we may cover topics such as :

1/ Social Media marketing news
2/ SEO/Content Marketing news
3/ PPC or other paid advertising
4/ Special Guest slot – book launch, influential website owner or influencer

Practicalities - Asking Questions or commenting: For Google+

When watching this Hangout on Google+ you will see a small square with diagonal arrow above the head of the panel. Do Click that and it will open the video in a new window. Then you will be able to comment on the discussions on the event page.  #MarketingMix #HOA  
This Hangout On Air is hosted by James Dearsley. The live video broadcast will begin soon.
Q&A
Preview
Live
The Mid Week Marketing Mix
Wed, April 22, 12:00 PM
Hangouts On Air - Broadcast for free

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7 comments
 
+Gina Fiedel you bet! This experience is just more proof of the same ;->
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Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
Basic Information
Gender
Male
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