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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
25,333 followers|7,770,786 views
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Eric Enge

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Just how big an impact did Google's second mobile update have?

No guesswork here - we measured! We took a before-and-after snapshot of the first page of mobile results for over 18,000 queries.

See what we found out in the report below!
 
Google's 2nd Mobile Update: How Big an Impact?

So how big was Google's latest mobile ranking update?

Last month Google rolled out its second mobile-friendly ranking update. As with the first one in 2015, they said the update was meant to give a boost in their mobile search results to sites that are mobile-friendly.

How much impact did it have? We have the data and the answer! Find out at http://bit.ly/mobile-ranking-gp
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Eric Enge

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In our latest Here's Why video, I help +Mark Traphagen sort out his mail route. Oh, and I also help you with a potentially thorny problem with your site!
 
What is rel=prev/next and how do you use it?

When you have a series of pages about the same product, category, or topic, it can cause problems for Google. The rel=prev/next link attribute can solve those problems.

Find out why in this video, along with hints on how to properly use rel=prev next.

Transcript and links mentioned at http://stonet.co/why-relprevnext-gp
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+Eric Enge+Mark Traphagen​ you both look funny ?
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Eric Enge

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In our latest #HeresWhyMonday video we explain why you should take a holistic approach to your SEO and social media marketing.

View it at http://stonet.co/why-sm-seo-gp
 
Why SEO and Social Media Are Digital Marketing Partners

Social media is probably not a direct SEO ranking factor. But that doesn't mean it is irrelevant to your SEO strategy. Far from it!

In this episode of the popular "Here's Why" video series, our CEO, Eric Enge, and Sr. Director of Marketing, Mark Traphagen, explain why you should make sure your social and SEO are working together for what Mark calls "reciprocal leveraging."

Get the full transcript and links mentioned at stonet.co/why-sm-seo-gp
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Mobile Is HUGE! Is Your Marketing Paying Attention?

It should be. Don't miss this very important episode of our #HeresWhyMonday  video series.

And be sure to watch to the end to find out who the REAL winner of our video game is!
 
Why Is Mobile the Real Battleground for Digital Marketing?
Here's Why Monday Videos

Find out why you MUST be taking mobile into consideration in all your digital marketing efforts.

BONUS: See what Eric Enge and Mark Traphagen look like as 8-bit video game characters!

For full transcript and links mentioned, go to http://stonet.co/mobile-battle-gp
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The cover picture is just amazing.
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Eric Enge

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Great videos with advice from many social media experts as organized by +Anton Shulke
 
SMM Day, recordings, slides
Thank you, +Eric Enge +Mark Traphagen +Randy Milanovic +Ben Fisher +Dustin W. Stout 
This Conference was a technical nightmare. I was very lucky to have Eric&Mark first, so we had a few minutes to test … and found out that Mark's connection has died… His office is next door to Eric's, so we had two presenters in front of one computer. Thanks for brilliants of Eric&Mark nobody ...
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Ammon Johns Q&A is very good once it get rolling. Thanks for the post. +Eric Enge +Mark Traphagen
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Talking SEO Tags with Gary Illyes

Recently I hosted the second of our series of #VirtualKeynote  live online chats with Google Webmaster Trends Analyst +Gary Illyes.

Gary helped us clear up several questions and misunderstandings about how Google treats various site tags and other SEO issues. Also includes a Q&A segment with audience questions about various Google Search topics.

At the link below you can watch the video recording of the whole event and also get a full transcript!
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Loved this topic, can't wait for the next!
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Eric Enge

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My thoughts on machine learning and it's impact on search.
 
+Eric Enge 
Machine learning, search and SEO - with the advent of RankBrain, the SEO community suddenly became aware that Google was applying machine learning algos to search, yet it's not the first time, nor will it be the last. In addition, the way people are perceiving RankBrain is fundamentally wrong. In this podcast, we clear the air on what's actually happening, and how to use that knowledge to get a competitive edge in your digital marketing strategy...
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In our latest Here's Why video I explain why you need to diversify your SEO strategy so it's not focused on Google Search alone.
 
Google SEO: Why you should not have all your eggs in the Google basket

SEOs used to say, "No SEO ever got fired by optimizing for Google!" If that were ever true, it certainly no longer is today.

While Google still has high importance, it's facing stiff competition in a number of emerging aspects of search. Find out what those are and how you should adjust your digital marketing strategy in this video!

Get a full transcript and all links referenced at http://stonet.co/google-competition-gp
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This excerpt from our recent #VirtualKeynote  with Google's +Gary Illyes will help you understand how Google treats the hreflang tag on multi-language sites.
 
What Is hreflang and What Does It Do?
With Google's Gary Illyes

Learn how Google interprets the hreflang tag and how to use it correctly if you have multiple language versions of your site from Google's Gary Illyes.

http://stonet.co/what-is-hreflang-gp
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Google's Competition Is Significant
and if you're in SEO, you'd better be paying attention!

In my latest column for +Search Engine Land, I explain why even though Google is still the "king of search" it would be foolish to ignore that it has more competition than ever before...and that competition is making significant gains.

If you're in search marketing, you must be paying attention to more than just Google. Find out why in my article, and what you should be doing to cover the bases!
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
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+Bill Scully And this was three years ago! (I remember because I referenced the question in a talk I gave). I would imagine that Amazon has only become more dominant for these sorts of queries with the increased popularity of Prime and their App.
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WOW, 20% of all mobile queries are done using voice.
 
Google handles over 10 billion voice queries per month!
One of the statistics that everyone is talking about from the Google I/O keynote is that Sundar Pichai, Google's CEO, said that 20% of mobile queries on Google are voice triggered. Here is a tweet
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Nice Eric,,, how are you? And all new friends there,,,
From: Philippines
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In our latest #HeresWhyMonday  video, I explain why I firmly believe you MUST go with what I call Anchor Content if you want to have any hope of succeeding in #contentmarketing  
 
Here's Why Anchor Content Is Key to Content Marketing Success

Our CEO +Eric Enge (lead author of The Art of SEO) explains why just creating content isn't good enough for content marketing anymore. You need what he calls "anchor content."

Find out what that is and how to create it in this Here's Why video!

View it, and get a full transcript and all resources mentioned at http://stonet.co/anchor-content-gp
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Heh. I like the scary ending too.. ;)
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Eric's Collections
People
In his circles
154 people
Have him in circles
25,333 people
Carlkelly Cappellano's profile photo
Dung Nguyen's profile photo
Yehoshua Coren's profile photo
Ruth Cheesley's profile photo
I am Steve Tay's profile photo
Diana Paula's profile photo
Christine Gray's profile photo
David Farkas's profile photo
Roy Maniar's profile photo
Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
Basic Information
Gender
Male