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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
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Eric Enge

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Interesting idea launched by +Bruce Clay, Inc. Crowdsourced data on disavowed sites.

For one thing you can see how many times your site is listed.

Think your site isn't listed? Keep in mind that even the best sites get listed by overzealous people during link clean up efforts.
 
Free Crowdsourced Tool Brings Google Disavow Link Data to Light

How do you know if you have backlinks that others have disavowed? Wouldn’t you like to know if another site has disavowed your pages?

Launched today at #SMX Advanced, DisavowFiles started as a wish list tool project at Bruce Clay, Inc. because, in a world of link penalties, why wouldn't you want more disavow link data? SEOs and site owners can help each other have better intelligence on backlink disavowals with this new crowdsourced tool.

Read the full post to learn about the reports, features and, of course, privacy and anonymity of http://bit.ly/1eN2Lk5 http://bit.ly/1I8IxuB
Join the free service that simplifies the process of building a Google disavow links file. Crowdsourced disavow file database at DisavowFiles.com.
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Accuracy of Traffic Reporting Tools

+Rand Fishkin shares the results of one of the latest IMEC lab tests. Fascinating data that shows the challenges that these services face in attempting to get accurate measures of site traffic.

Bottom line is that there main value is in making competitive comparisons of relative levels of traffic.
 
How Accurate are Metrics from Compete.com, Alexa, Quantcast, SimilarWeb, & Others?

That's what we attempted to quantify in our latest IMEC labs project: http://bit.ly/AccuracyAlexaCompeteSimilarWeb
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Pointless data really, pains me when I see metrics recorded that have no bearing on a business. Although it is very interesting the total inaccuracy. At the same time you have to be mindful of a data led company releasing data around their model. You never give a bad resume to a job interview. 
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Awesome Rich Answer Box for +Linksys 

This shows in response to the search query "routers". Google picked up a Cnet product review praising the Linksys router and made is the answer box.
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Featured Snippets can be really good for a brand, yeah. :)
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6 Minute Video with Google's Sundar Pichai

Definitely worth a watch as Pichai is a lead player in the long term vision at Google. You can learn a lot about how they thing about the future of technology, and it's role.
 
What Sundar Pichai thinks about technology is what Google thinks about technology

So +The Verge sat down with Sudar to... well, find out what he thinks.

Full post at The Verge: http://tgcafe.it/1KtEhpG

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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Awesome!
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*The ultimate virtual bloggers conference *

Put together by +Chef Dennis Littley for the third straight year. Don't miss it!
 
Mark Your Calendars for the Third Annual Virtual Bloggers Conference

Events will be posted over the next few days with invitations sent out automatically to those that are following +Ask Chef Dennis Productions and will be available for replay on my new YouTube Channel: https://goo.gl/RQFELG

#VBlogCon15   #askchefdennis   #bloggingtips   #conference  
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How to Implement a rel=alternate Tag

In this episode of my new Digital Marketing Classroom video series, I explain how to set up rel=alternate on a link, as well as why and when you should and shouldn't.

View the video and complete transcript at stonet.co/relalternatehowto

What is a rel=alternate tag used for? 

If you’re setting up your mobile website as a separate sub-domain or sub-folder on your site, you’ll need to implement a Rel=Alternate link from the desktop version of a page to the mobile version of that same page. Keep in mind that you don’t need to use a Rel=Alternate tag if you’re using Responsive Web Design or a Dynamic Serving implementation for your mobile site.

View the tutorial now at stonet.co/relalternatehowto

And to never miss our useful video content. be sure to subscribe to our YouTube channel at stonet.co/STCvideos You'll find a playlist for the Digital Marketing Classroom there, as well as playlists for our Here's Why and other video series.
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+Eric Enge the fundamental issue is that the category page ranks rather than the specific page.

I've linked from one to the other now, but will continue the experiment with some additional steps to see if we can identify which element solves the problem.
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Why Links Take a Backseat to Other Content Marketing Goals

+Mark Traphagen interviews me about this in our latest Here's Why video.
 
Why Getting Links Should Not Be Your First Content Marketing Priority

While getting links for SEO purposes is a very important part of your overall content marketing strategy, it is not the most important part. In this episode of Here’s Why with Mark & Eric, they explain what your content marketing priorities should really be.

Want more? Follow our "Here's Why" collection: stonet.co/HWGplus

#contentmarketing  
While getting links for SEO purposes is a very important part of your overall content marketing strategy, it is not the most important part. In this episode of Here’sWhy with Mark & Eric, they explain what your content marketing priorities should really be.
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Excellent you two! 
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+Rand Fishkin I am about 3/4 paleo, but do hang on to some non-paleo stuff to keep me sane. Loved the article too, +Geraldine DeRuiter rocks!
 
I Went Paleo and Now I Hate Everything

Please put aside whatever religious sentiments you have about the Paleo Diet, and read this because it is simply the funniest thing I've read in months.

Recently, I went pseudo Paleo.

I say pseudo, because, like most things in my life, I’ve jumped in headfirst without putting any thought or research into it (this is also how I ended up taking a workout class called “Insanity.” Afterwards, I was drooling and delirious. So I guess it delivered).

It just happens to be by Geraldine, the wife of +Rand Fishkin, and I don't even know why I mentioned that because she'd be just as good a writer if she were actually sleeping with "the guy from the farmers market" instead of Rand (read the piece!).
Recently, I went pseudo Paleo. I say pseudo, because, like most things in my life, I've jumped in headfirst without putting any thought or research into it (this is also how I ended up taking a workout class called “Insanity.” Afterwards, I was drooling and delirious. So I guess it delivered).
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+Eric Enge, you won't see me arguing against low carb and sugar diets. I've been sugar, gluten, cow dairy free, coffee-free for eleven years as of yesterday. And, actually, grain free since August 2014 - with the very very (very) occasional gluten free bread treat (like the pizza I had last night)

And in fact, it was a nutritionist that first got me started on low startchy by carbs, complete protein with ever meal plan to correct my cholesterol and it totally worked. That was similar to the Zone diet I'd been on years prior so it was easy.

Btw, +Mark Traphagen, I've been appalled at the increasing additions of sugar to processed foods in recent years. Even Whole foods prepared and packaged foods. Cane sugar or juice is in just about everything from salad dressing, gluten free breads and crackers, just about everything.
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Last Week at Stone Temple Consulting

Our recap of the content we published during the past week. It was a busy week!
 
ICYMI Saturday: Stone Temple Content This Past Week

Here's what we published this past week:

✏︎ Measuring and Driving Social Media Success: An Interview with Aetna's Lauren Vargas stonet.co/VargasInterview

✏︎ Using Partnerships to Accelerate Content Marketing +Eric Enge on +Search Engine Land stonet.co/CMPartnerships

✏︎ Why Branding Is Indispensable for SEO by +Mark Traphagen stonet.co/1FkvgxT

🎥 Why Is Collaborative Content So Powerful? Here's Why with Mark & Eric stonet.co/1JTDVsn

🎥 NEW: Digital Marketing Classroom with Professor Enge - First five videos in this new series where +Eric Enge gives specific instructions on implementing some aspect of SEO or digital marketing. View at stonet.co/DMClassroom

🎤 Traphagen's Takeout Order - A daily 3-4 minute marketing tips podcast by +Mark Traphagen stonet.co/TraphagenTakeout (or on iTunes at http://stonet.co/TTOiTunes
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Wow! You've been busy…thanks for the update/summary,, +Eric Enge  :)
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Google+ is NOT dead?

Who knew? But, it must be true because it says so in the article below from +Search Engine Land.

More seriously, good write up and summary by +Martin Beck of the +Bradley Horowitz interview.
 
Another Google+ is dead story -- except it's about it not being dead :)
"In fact, it’s got more signs of life than it’s had in some time," says Google's vice president of photos, streams and sharing.
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The Medium [full interview] article, linked from there, is even more enlightening. Thanks for the both of those +Eric Enge 
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Bradley Horowitz on the future of Google+

interview of +Bradley Horowitz by +Steven Levy. Yes they still have plans, and they sound big! 'Nuff said.

h/t +Joshua Berg
Joshua Berg originally shared to Social Media News:
 
An Interview With The Head of Google+

This is probably the most detail I've heard +Bradley Horowitz (head of Streams and Photos), or anyone else at Google talk about the future of Google+, confirming that not only is it not dead, but that we’re actually adapting to how the product is successful in market and doubling-down on that.

Definitely a worthwhile read, with plenty of interesting tidbits. Thanks to +Steven Levy for getting the inside scoop on this. These were some of my favorite questions...


Is it fair to say Google is distancing itself from the original concept of Plus?

It’s fair to say you’re about to see a huge shift in what Plus is becoming. It’s a shift in response to what users are telling us. That’s a very healthy and natural thing. As opposed to sticking to strategies of years ago, we’re actually adapting to how the product is successful in market and doubling-down on that.


Looks like we also have confirmation that the Google+ might be dropping its name ideas have not seriously been considered.


Have you ever thought of dropping the name “Plus”?

I’m not sure what that would accomplish. It hasn’t seriously crossed my mind. I think there are product pivots and refinements to what that product actually is. We have been less than clear about who that product is good for and who that product is for and what it’s good for. I think you’re seeing us crisp that up and actually have a much better articulated value proposition so that that becomes very evident to users: what, when and why to use this product.


This one is interesting, in case you thought Google was no longer valuing G+ in terms of helping to understand user's identity outside of Google+ across its other platforms:


How successful was Google Plus in understanding who was using Google in general?

It’s created a huge amount of value in creating common identity for users. The Google of 10 years ago was many separate, silo-ed identity and sharing systems. I think we have been successful in unifying that experience for users. And anytime you see a name or a face on Google, our team provides the infrastructure. And it is a service that is provided to all of Google, so whether you’re on search or maps or whatever, this team helps power that service.


#GooglePlus   #io15  
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Aetna's Lauren Vargas on Measuring and Driving Social Media Success

You're responsible for social media for a Fortune 50 company. How do you show the higher ups that your social media marketing efforts have been successful, and how do you make sure that success keeps growing?

To find out, +Mark Traphagen and I talked with Lauren Vargas, Head of Social Media and Community at Aetna, one of the world's largest health insurance providers. 

Read it at http://stonet.co/VargasInterview

In this complete interview, you'll learn:

>> How Aetna combines multiple metrics to score the effectiveness of content and campaigns.

>> How Lauren overcame the natural resistance within a large organization to social media involvement.

>> How they use feedback from social media to constantly improve their services and product offerings.

>> How they identify and deal with trolls and negative comments on social media.

>> How they create content that is valuable and useful for their audiences, and that sells Aetna without doing any selling.

...and much more!

Read it now at http://stonet.co/VargasInterview
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Great stuff per usual +Eric Enge & +Mark Traphagen! 
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Eric's Collections
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Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
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Male