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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
21,401 followers|6,486,130 views
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Google's Response to the EU

Well written response from Google to the antitrust actions taken by the EU.
 
Our response to the European Commission's announcements on Search http://goo.gl/f4Zxn4  and Android http://goo.gl/Pvv08C 
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Monika Schmidt's profile photoPeter Feltham's profile photo
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+Peter Feltham yes, it's about the people's feeling, they always wanna hear what they believe.
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Mobile Ranking Algo Summarized

Great write up by +Jennifer Slegg of what the mobile algo update coming on 4/21 will do (and won't do).

Keep in mind that you can use the mobile friendly test tool to see how your site is likely to fare (for searches from Smartphone devices). h/t +Gary Illyes.

You can read more about the mobile friendly test tool here:

https://www.stonetemple.com/2-reasons-why-the-mobile-friendly-label-might-not-show-in-the-serps/
 
This covers just about anything and everything you could want to know about Google's new mobile friendly algo (currently at 30+ things, but I expect more will be added!)

And special thanks to both +Gary Illyes and +John Mueller for being awesome sources of information at conferences, in hangouts and beyond!
April 21st brings the day we will see Google’s mobile friendly algo goes live to all mobile searchers.  Here is everything you could possibly need to know about the mobile algo, including the most common questions as well as some of the more obscure things that do or do not have an impact on the …
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Mark Traphagen's profile photoFrank Gainsford's profile photoPeter Feltham's profile photoGeorge Sepich's profile photo
3 comments
 
Seems pretty much what we expected +Eric Enge. I guess the thing to stress is that the algorithm will almost certainly evolve (because that's what Google does), and that the focus should be on offering users the best possible experience on all devices.
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Yandex Going Back to Using Links as a Ranking Factor

Yandex famously gave up on using links for some of their market verticals, but now they are reversing course on that again.  Seems like they realized that not using them at all was a mistake.
 
LOL, so much for removing links as a ranking factor. :) It's easier said than done. h/t +Barry Schwartz  #seo

Russian Search Engine, Yandex To Bring Back Links To Their Ranking Algorithm
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Boyan Sabev's profile photoRalf Gerhard Ehlert's profile photoAndrew Martin's profile photo
 
They tried to con people into buying more yandex adwords but it seems it didn't work to well. People kept buying links instead of paying yandex.
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Why G+ Isn't Going Away

+Mark Traphagen weighs in with his "Takeout Order' podcast for the day.
 
Why Google+ Isn't Going Away - My 3 Minute Podcast for Today

Many journalists and bloggers have been predicting Google+'s death for over two years now. In this episode I explain reasons why I think Google is far from finished with Google Plus.

Click the image below to listen!

Links mentioned in this episode:
Real Hard Numbers on Google+ http://stonet.co/GPlusRealNumbers

Traphagen's Takeout Order is a daily 3-minute audio blog.

Follow me on +SoundCloud at https://soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Playlist of all past episodes!

Follow my podcast on Pinterest at http://stonet.co/TTOPinterest

#googleplus   #plusonly  
Traphagen's Takeout Order
14 Why Google+ Isn't Going Away
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Peter Feltham's profile photoNEWS-LINK's profile photoTina Willis's profile photoVane Kitrozoski's profile photo
4 comments
 
Heh. 
I try to make sure I walk at least 4 miles per day as it's good for me. And exposes my person to sunlight (ditto) rather than lurk in my lair. Simple things but they can make a difference +Mark Traphagen 
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Rich Answer Boxes Becoming Commercial?

Very interesting to see this in the SERPs. This goes to Amazon's page to sell this particular camera.  Did Amazon pay for this spot?
 
An interesting development.
Google appears to be experimenting with a commercialized Answer Box - but is this good news for users, or just good for Google?
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Georges-Emanuel Hurubaru's profile photoCarl Turechek's profile photoVane Kitrozoski's profile photoJosh Green's profile photo
9 comments
 
Could be an error, but "Shopping" tab it's stil available if you really want to buy something. :)
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My Trip to London and Ireland

Just a few weeks back I got to take this wonderful trip. Here is a great Auto-Awesome story put together of the journey!
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David Dhannoo's profile photoMohnesh Kohli's profile photoCoach G Moore's profile photoMax Zanko's profile photo
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Nice pics 
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How Google Answers Boxes Can Increase Site Traffic

It's Monday! And, that means, the latest Here's Why with Mark and Eric.  In this episode I interview Mark about how getting your site listed in an answer box drives incremental traffic.

Here is the full video:

http://stonet.co/1Ghdj6b
 
NEW: Why Google Answer Boxes Might Be Good For Your Site Traffic

In the latest episode of our Here's Why with Mark & Eric series, +Mark Traphagen shows that even though Google answering questions directly on search results pages might seem like a threat to sites, there are ways that those boxes can actually drive more traffic.

For a full transcript of this episode, and all resource links mentioned, visit http://stonet.co/1Ghdj6b

Subscribe to our YouTube channel to get all our helpful digital marketing videos: http://stonet.co/STCYouTube
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Eric Enge's profile photoCarl Turechek's profile photoBen Fisher's profile photoScott Saunders's profile photo
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+Eric Enge
well hopefully you won't follow suit! I do appreciate the hostility free answers you've given me before, Thanks!
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An Update on The New Edition of The Art of SEO

This coming Wednesday at Noon EST (Boston time!) I will be joining +James Dearsley on the Mid Week Marketing Mix to talk about SEO, and provide an update on the upcoming 3rd Edition of The Art of SEO! Please join us for the show.
 
The Mid Week Marketing Mix - bringing you the latest social and digital marketing news by the most influential and/or opinionated guests.

On Wednesday we will be joined by +Kimberly Reynolds  (CEO of +SocialNotz.com  and Marketing Manager for +Social Media Examiner) and +Vincenzo Landino(Digital Strategist at Broadsuite and host of #MCEOtalk); both will be giving us an insight into what is new and exciting in the social media world.

Our special guest

Special guest+Eric Enge from +Stone Temple Consulting  will be talking about the latest edition (3rd edition) of The Art of SEO which he co-authored with +Stephan Spencer and +Jessie Stricchiola   (http://goo.gl/pcVhu4). The book covers all of the latest Google updates and takes a look at the future of the SEO industry. Eric will also be sharing his thoughts on recent SEO news.

Format:

Usually there are 3 or 4 segments, each between 10 to 15 minutes long. Depending on the guests we have on we may cover topics such as :

1/ Social Media marketing news
2/ SEO/Content Marketing news
3/ PPC or other paid advertising
4/ Special Guest slot – book launch, influential website owner or influencer

Practicalities - Asking Questions or commenting: For Google+

When watching this Hangout on Google+ you will see a small square with diagonal arrow above the head of the panel. Do Click that and it will open the video in a new window. Then you will be able to comment on the discussions on the event page.  #MarketingMix #HOA  
This Hangout On Air is hosted by James Dearsley. The live video broadcast will begin soon.
Q&A
Preview
Live
The Mid Week Marketing Mix
Wed, April 22, 12:00 PM
Hangouts On Air - Broadcast for free

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James Dearsley's profile photoGina Fiedel's profile photoEric Enge's profile photo
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+Gina Fiedel you bet! This experience is just more proof of the same ;->
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The Rise of Social Search

Great article by +Brian Jensen about social search, and the steps you need to take to benefit from it.
 
The Rise of Social Search (And How to Take Advantage Of It)

Social profiles and content appearing in organic search results presents marketers and businesses alike with a growing opportunity to increase their presence across both mediums. 

In this in-depth guide, you'll learn what social content is getting indexed and best practices to grow your audience, make your profiles destinations, and have your social content surface in Google Search.

People I've mentioned or referenced in this article: +Jason Darrell, +Ryan Hanley, +Dustin W. Stout, +Stone Temple Consulting     

How has social search impacted your online presence?

#socialsearch  
Social content from Twitter, Google+, YouTube, etc. all get indexed & can surface in organic search. Learn how to leverage social for visibility in search.
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Robert Anderson's profile photoKatrina Case-Soper's profile photoDustin W. Stout's profile photoGina Fiedel's profile photo
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Thank you +Robert Anderson​
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Using Term Frequency Analysis to Measure Content Quality

In my latest article for +Moz I discuss a technical method for comparing your content to that of your competition. The article explains how the concept works, and even provides you with a spreadsheet so you can do these types of calculations for yourself!

Make the jump to see the full  article:

http://stonet.co/ContentQuality
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+Eric Enge great :-) if you need more than a normal Trial account, just contact me and i will upgrade your account for further testing :-)
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Hard Numbers on Google Plus Activity

I have just published the data from a study of more than 500,000 randomly selected Google plus profiles, to see just how much is going on over here.

The bottom line? It's small, but vibrant. It is a ghost town? Not at all? Is Google going to shut it down? I don't believe it for a second.  Read on for the details, and let me know what you think in the comments below!

https://www.stonetemple.com/real-numbers-for-the-activity-on-google-plus/
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John Cleese's profile photoJean-Marc Luna (juancaramel)'s profile photoOlivia Deputy's profile photoLätham Woodling's profile photo
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Folks, if you're on Reddit and in integrity feel this study is worthy of an upvote, here's the link: http://redd.it/32oxr8
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When Passing the Mobile Friendly Test is Not Enough

It turns out that there are 2 cases where passing the mobile friendly test in the search results is not enough for Google.  Google's +Gary Illyes clarified this for me late last week.  The scenarios are:

1. Your URL passes in the tool, but Google has not verified it via crawl as yet.

2. Your site is blocking resources in robots.txt, so it passes the tool (which is not a robot), but it does not pass muster with the crawler.  Read the post to see the details of what Gary said.

http://stonet.co/MobileNotFriendly
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Nicky Krastev's profile photoRobin Strohmaier's profile photoRouge Official's profile photoAlex H Yong's profile photo
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The "proof is in the pudding"; being served one week from today, +Vivekananda Baindoor Rao .
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In his circles
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Shannon Poole's profile photo
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Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
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Gender
Male
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