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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
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Eric Enge

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Tips for Getting Traffic

This post from +James Reynolds include tips from 30 different experts, including yours truly and +Mark Traphagen, +Rand Fishkin and +David Amerland.
 
How to Get Traffic - Tips from the Experts

No matter what kind of a business you have, your online presence is key to success. +James Reynolds shares the #1 tip for driving traffic from 30 of the top SEO experts, including +David Amerland , +Eric Enge , +Mark Traphagen , +Rand Fishkin  and many other names you'll recognize.

The expert tips include everything from how to leverage social networks, content strategies, email tips, and more!

I won't steal the thunder because this is a post you're going to want to read for yourself!

#seotips   #seomarketing  
Learn how to get traffic to your content. 30 experts reveal the secrets for boosting traffic and growing a profitable audience online. Click here.
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Cheers +Phillip Maddick 
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Increasing Employee Engagement

Interesting post from +Neal Schaffer with tips on how to improve the engagement of your employees.

This is something we spend a lot of time thinking about at +Stone Temple Consulting as we continue to grow.
 
In a recent post, I wrote about employee engagement and offered five ways to engage employees.  Apparently I am not the only one thinking about this based on the shares the post enjoyed. There are any number of stats that reveal anemic levels of employee…
What 7 questions could increase the level of employee engagement? Engaged employees are happy employees. Customers notice.
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Agent Rank is back?

+Bill Slawski shares a new Google patent on reputation and social networks. As always, there is a big difference between a patent and an applied algorithm. But, it would be a mistake to think that the concept of measuring a person's authority is dead.

They may mot be using it in any material way yet, but they remain very interested in the concept.
 
A Return of Agent Rank Reputation Scores

I was surprised by a patent from Google that describes how the search engine might be attempting to build more trustworthiness into content on a Social network such as Google+, and could use the interaction from that Network to create a reputation score.
Will Google introduce a Reputation score as a way of ranking content for users of a social network, like in a recently granted Google patent?
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If done correctly and more importantly not easily gameable...It would be a logical metric - Thx +Bill Slawski and +Eric Enge 
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Google and Interstitials

As +AJ Kohn notes here, it seems likely that Google will take action against interstitials soon. Plain and simple, they consider it a bad user experience.
 
A Case Study on App Download Interstitials

Based on these results, we decided to permanently retire the interstitial. We believe that the increase in users on our product makes this a net positive change, and we are sharing this with the hope that you will reconsider the use of promotional interstitials. Let’s remove friction and make the mobile web more useful and usable!

So Google decided to dogfood the App interstitial. The results mean an interstitial smack down is in our future. It's only a matter of time.

#seo   #mobile   #apps   
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Excellent Summary of Panda 4.2

Excellent rundown by +Jennifer Slegg - h/t +Glenn Gabe 
 
Great rundown by +Jennifer Slegg​: Google Panda Update: Everything We Know About Panda 4.2 #seo 
Yes, we have liftoff! Panda 4.2 has finally arrived, following Gary Illyes announcement last month that the refresh was coming. “This past weekend we began a Panda update that will rollout over the coming months,” said a Google spokesperson about Panda. “As you know, we’re always working to improve Google so search results are higher …
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We May Have Had a Google Update Last Week

At least +Glenn Gabe thinks so.  Full story below as written up by +Barry Schwartz 
 
Yes :) Was That A Google Phantom Update Last Week? via +Barry Schwartz #seo  
Last week I reported that Google said there was no Panda refresh last week. This was based on several emails I received from webmasters asking if there was a Panda update. The forums were pretty quie
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Eric, you should check my twitter feed for some additional screenshots based on the 7/14 update. Definitely impacted many that were previously hit by the original Phantom update (starting on 4/29). Seems like Google is refining the algo.

Also, I explained in my blog post that Phantom could very well be parts of Panda being baked into Google's core algo. It's entirely possible. :)
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The New Non-Demise of Google Plus

+Martin Beck offers up his thoughts in this +Search Engine Land article. I do think that the next 6 months will be telling for G+.

I do think that the forcing Google+ down people's throat concept was a bad one, so backing away from that is good.  But now, we need to see the new features come into play, and see Google put some effort into growing this network.
 
No, Google+ isn't dead. While Google+ is being disconnected from various Google properties, Google+ itself will continue as a standalone service aimed at helping people connect.
Google VP Bradley Horowitz says ending the requirement to use Google+ to engage with other Google products will allow the company to make a "slew of improvements" to the core social network.
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+Eric Enge Thanks for posting this and here was a quick video we made exploring what the changes mean for Google Plus:
https://youtu.be/3gxczoXY0i4

I think Google stepped back and said, what do people really use G+ for and what would be more useful as a stand-a-lone product.
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With Negative Reviews Comes Responsibility

Thought provoking post by +Kristin Drysdale that focuses on your responsibility when you decide to leave a review on someone else's work.

Wait - I have a responsibility when I do that? Can't I just troll them? Read what Kristin has to say, and then think again!
 
What kind of negative review shall I leave?

Consumers hold a lot of power on the World Wide Web - more perhaps, today, than ever before. And with the rising trend of review-watching, ethical consumers must consider their role in making or breaking someone's ability to be a breadwinner.

In a perfect world with perfect people, we'd all strive to do our best and give our all to each human being, plant, and animal. The need to write negative feedback about someone's business or character would be non-existent because every service that someone offers would be aimed at providing something of value for which we'd all be grateful. Facts are facts though. Our world is imperfect. Some of us feel motivated to build; some of us see value in tearing down.

In +Ammon Johns's post regarding reciprocity, Information Gap Theory, social proof, and loss aversion, he explores the topic of sound psychology vs. pop psychology in marketing. The entire post from start to finish (including the following comments from +Pam Adger, +Craig Burton, +Jeff Bond, +Patti Pokorchak, and others) is a thoughtful read and helps shed some light on what otherwise can sometimes be a droll subject.          
(https://goo.gl/wqKbdT)   

Ammon's post and comments are the basis for which I pose my post right now. +Craig Burton asks the question: What is the definition of ethical marketing? I add my question now: What is the definition of ethical reviewing?  

As I've recently violated my own personal beliefs on this by not attempting my second-most rule (and then suffered the consequences) I feel especially apt to share whatever wisdom I've gathered on the subject thus far.

My personal thoughts regarding the feedback we give to others is based on The Matthew 18 Principle which suggests that there are certain steps to resolving a problem with another person/entity:

  Moreover, if thy brother shall trespass against thee, go and tell him his fault between him and you alone. If he hears thee, thou hast gained thy brother. But if he will not hear thee, then take with thee one or two more, that in the mouth of two or three witnesses, every word may be established. And if he neglect to hear thee, tell it unto the church: but if he neglect to hear the church, let him be unto thee as a heathen man and a publican

As with many wise words spoken by others of different faiths, I find wisdom here which can be applied universally. Want to try an experiment? In the following statement, replace Christian church with business and God for Google.

A Christian church is made up of people. Like any other collection of earthly mortals, we have the potential for misunderstandings, disagreement and even wrong-doing. Nevertheless, it is God's will that we live and work together in harmony.
(http://goo.gl/Pzs0U8)

Now we have this: 

A business is made up of people. Like any other collection of earthly mortals, we have the potential for misunderstandings, disagreement and even wrong-doing. Nevertheless, it is Google's will that we live and work together in harmony.

Applicable principle, right!?!!

Over-Arching Point

Whenever we post on Google Reviews or anywhere on Social Media, we bear responsibility to the entity which we connect ourselves with, our semantic connections, and most of all to those whom we love and care about.

Be wise with your words and think about the children. They matter more than any of us because they have the awesome task of figuring out what the heck we did and what they're supposed to do about it.

We make this world together. Considering that, now ask yourself:

What kind of negative review shall I leave?
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Thank you for sharing this, +Eric Enge. ...Hahaha - and yes - you cannot just troll people. =D 
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JSON-LD and Rich Snippets

Looks like these are finally beginning to be leveraged by Google.  This is good news for developers because implementations in JSON-LD are much less likely to result in syntax errors.

Originally shared by +Aaron Bradley and h/t +AJ Kohn
 
First Rich Snippets using JSON-LD Spotted in the Wild

Many webmasters have been encouraged to see these JSON-LD examples surface, but reticent to employ JSON-LD for Google rich snippet types until there's been JSON-LD-generated rich snippets spotted in the wild.

That day has arrived, thanks to the efforts of structured data veteran and cook Grace Massa Langlois. I say "and cook" because it was on her recipe-rich site that she made code modifications to see if a recipe that included schema.org/Recipe markup in – and only in – JSON-LD could successfully trigger the generation of a rich snippet in Google.

+Aaron Bradley delivers this great news but also gets an update from +Dan Brickley that essentially says to stick with microdata for nearly all of the other rich snippets. 

#seo   #jsonld   #donttoywithmyemotions  
Recipe rich snippets in Google based on data provided via JSON-LD have now been confirmed in the wild, thanks to Grace Massa Langlois.
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Very useful - thanks +Eric Enge 
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Content and Your Digital Presence

Great write up by +Gina Fiedel as shared by +David Amerland
 
Deliberate Digital Presence & Content Writing
Your Online Semantic Foundation Is Built On & Fortified By The Content You Write

http://www.fateyes.com/content-writing-and-your-digital-presence/

Everything you do online adds to the semantic structure of your digital presence.  Luckily, your actions can be purposeful. You can organize and establish trails and tributaries of information (about yourself and your business) to craft the ways in which you will be known online. In other words, you can deliberately construct your online presence. The thing to keep in mind is that it demands being intentional in your actions. Also, consistency is a huge factor.

It’s your chance to make sure you’re contributing, on your own behalf to building an overarching compilation of evidence or clues about who you are, what you do, why you do it and the connections you want to emphasize. If you demonstrate with continuity and authenticity who you are, that’s primarily who you’ll be in the public's perception.

We are essentially using our content as an identity emissary. We build a cross-web picture of our brand identity via our social actions and with the content we create. The content that, at least in the beginning stages, will be housed on our hub; our business website. 

“The transition of marketing has been one from the traditional 4Ps of Product, Place, Price and Promotion to the modern 4Es of Experience, Everywhere, Exchange and Evangelism. 

...In the new marketing age the segregation of branding, marketing and search engine optimization no longer exist. Being yourself, clichéd as it might sound has become the ultimate point of differentiation.”

Extracted words from +David Amerland in his article, “The New Marketing Is Also The New SEO” (http://goo.gl/ekIFSj)

And +Teodora Petkova, who is also quoted in this article, from her piece, “A Conceptual Basis for Content Writing” (http://goo.gl/9QjAK7) presents us with a marvelous concept to practical application jump, making it easy to get to the destination of understanding.

If you’d like to read the full article:

http://www.fateyes.com/content-writing-and-your-digital-presence/

Post written and shared by +Gina Fiedel for +Fat Eyes Web Development 

Pre-remix photo: iStock

#contentwriting   #semanticweb   #onlinepresence   #digitalpresence  
Your content writing can organize, establish trails and tributaries of information about yourself and your business to craft how you will be known online.
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^ :D
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How to Get Featured Snippets For Your Site

My latest article on +Search Engine Land reviews the process we have developed for maximizing chances of getting  featured snippets for pages of your site. We tested it 5 times, and succeeded twice. Why would you want to do this? Because it drives lots of traffic to your site.

To illustrate the traffic gains, the article features case studies from +Steady Demand via +Ben Fisher and +Confluent Forms LLC via +David Kutcher 

You can see the full article here:

http://searchengineland.com/get-featured-snippets-site-224959 
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Great share! We will give it a shot and let you know our results.
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Patent Related to Answer Boxes

This patent covers how Google may respond to questions related to an "entity", such as a business. h/t +Bill Slawski
 

Entity Triggering Answers

A Google patent describes how queries that contain Entities within them might be answered by Google.  #EntityTriggers #Featured Snippets #EntityAttributes  
A newly granted Google patent attempts to identify entities in queries and match them with entities on Web pages and answer queries about those entities with information related to the entities.
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+Peter Feltham I do believe that they are doing that, and also extracting it from any other source then can find (whether tagged or not).
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Work
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Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
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Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
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1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
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