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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
23,267 followers|7,017,033 views
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Eric Enge

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A Brief Birthday Message

Thank you all for your birthday wishes (including the Google Doodle logo shown here!).

It's been a great year. My personal health, and that of my family, remains strong. I have 3 kids in college (expensive!), but they are all doing well, and a strong, healthy, marriage.

The business continues to grow as well, and I look forward to getting up in the morning to see what the challenges the new day will bring.

Your support as friends here, and elsewhere means a lot to me, and I look forward to all that we can do together in the coming year!
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+Eric Enge Happy Birthday and best wishes :)
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Tesla: Best Car Ever Made

That's according to Consumer Reports. The car's ratings were so high that it broke their rating system by scoring 103 out of 100, forcing Consumer Reports to revamp the scoring to bring it back down to 100.
 
Congratulations to Tesla for achieving the highest score ever recorded at Consumer Reports!
Tesla just made Consumer Reports history with a perfect score of 100 for the P85D Model S.
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NoIndex Command in Robots.txt

Edited per the comment stream below!

In this video, +John Mueller talks about the use of NoIndex commands in robots.txt, and confirms that Google does in some cases look at them. He indicates that Google might honor the command.

However, he does not recommend using them.

Also, +Glenn Gabe's post below was on a different issue (I hastily reshared a different post than I intended), but Glenn's post is also useful to understand, especially with the further clarification in the comments below.

Bottom line, for that is if you block crawling of a page that is currently indexed, Google will not use the information gleaned from previous crawls anymore. So while such a blocked page may still be indexed Google, Google will not have much context on what the page might reasonably rank for.
 
From Google's +John Mueller -> If indexed pages are blocked by robots.txt, Google will drop info from previous crawls & won't use that for indexing and ranking. (at 32:28 in the video)

And yes, that means Google will sometimes drop those urls from the index. It's not guaranteed, but can happen. #seo  
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I hear you Natan, but based on John's comments, I wouldn't bank on that working forever. And if they do make a change, then all of those pages could be indexed. That's dangerous (IMO).
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In our latest Hardcore Marketing video, Mats Tolander, our Director of Technical SEO, explains the benefits of building structured data into your site, and shows examples of how to do it correctly.
 
How to Structure Your Data
Hardcore Marketing Videos

In this episode of Hardcore Marketing (formerly known as Hardcore SEO) Stone Temple Consulting’s Director of Technical SEO Mats Tolander discusses Schema and Structured data.

Implementing these is crucial to a sound marketing strategy. As intelligent as search engines are, they only know what information they’re looking at if you tell them what it is. Mats, and CEO +Eric Enge tackle these topics and more!

*******

Subscribe to our Hardcore Marketing videos so you'll never miss one!

🎥Here on Google+, follow our http://stonet.co/HardcoreMarketingCollection (click the alarm bell at top to get notified whenever a new video comes out)

🎥On Youtube, subscribe to our channel at http://stonet.co/STCvideos
In this episode of Hardcore Marketing (formerly known as Hardcore SEO) Stone Temple Consulting's Director of Technical SEO Mats Tolander discusses Schema and Structured data. Implementing both are crucial to a sound marketing strategy. As intelligent as search engines are, they only know what information they’re looking at if you tell them what it is. Mats, and CEO Eric Enge will tackle these topics and more!
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CTR As a Ranking Signal?

Interesting study that shows that CTR appears to impact the ranking of web pages.  The study was done by +Cesarino Morellato and +Andrea Scarpetta and published on +Search Engine Land.

h/t +AJ Kohn 
 
Yes, Click-Through Rate Is A Ranking Signal, But ...

After a week of activity, the clicked URL improved its ranking from the 10th to the 3rd position and maintained an average rank for the rest of the time between the 4th and 5th positions.

An interesting study by +Cesarino Morellato and +Andrea Scarpetta

#seo   
The debate over CTR's potential role as a ranking factor continues with the results of an experiment run by contributors Cesarino Morellato and Andrea Scarpetta.
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SMX East is Coming Up!

Both +Mark Traphagen and I will be there.
 
Our +Search Marketing Expo (SMX) East show is bringing great content on search marketing to NYC at end of next month. Register soon to save!
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How to Build a Relationship with an Influencer

Here's the latest class in my Digital Marketing Classroom series!

I hope you enjoy it and learn from it, and as always, we appreciate your sharing it far and wide.
 
How to Build a Relationship with an Influencer
Digital Marketing Classroom with Professor Enge

In today's lesson, in just three minutes "Professor" +Eric Enge explains the value of relationships with influencers, how to cultivate those relationships, and some important dos and don'ts.

View it now at https://www.stonetemple.com/how-to-build-a-relationship-with-an-influencer/

If you value this content, you can say "thank you" by resharing it to your social contacts!

* Want to get notified any time we share a new Digital Marketing Classroom video? Follow our DMC collection here on Google+ at https://plus.google.com/collection/ozjWb and click the alarm bell icon at upper right to get notifications of new posts to the collection.
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:)
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User Behavior as a Ranking Signal

Great write up by +Dan Petrovic on +Moz.
 
User Behavior Data as Ranking Signal

IMO, +Dan Petrovic is putting out some of the best, most advanced, most well-researched content in the SEO field right now. If you haven't seen his post on User Behavior yet, check it out: https://moz.com/blog/user-behaviour-data-as-a-ranking-signal
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Great Insight on Digital from Top CMOs

Great article and interesting insights from +Marketing Land 
 
Very nice roundup of what top CMOs think about various aspects of digital marketing.
CMOs from brands like AOL, Taco Bell and Heineken list their top three rules on a variety of digital marketing tactics.
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Google+'s Version of Edgerank

+Bill Slawski has dug up the patent for the algo that determines what you see here on G+.
 
How much is Google+ like Facebook? There is an algorithm like EdgeRank that determines what you see in a stream when you visit.
How does Google+ decide what to show you when you visit the social network, and look at new content; it depends upon who is sharing, and what your interactions with them has been online.
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Interesting +Bill Slawski and +Eric Enge  Especially given the changes to Circles since that patent was applied for and the withdrawal of Circle sharing eh?
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7 Steps to Semantic Content Excellence

My latest on +Search Engine Land discusses practical ideas for how you can build out your own plan for semantic content excellence. At the heart of it is understanding that it's core goal is to increase the level of user satisfaction and engagement with the pages of your site.

Let me know what you think!

http://searchengineland.com/7-steps-semantic-content-excellence-227435
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I agree +Eric Enge that it will take a bit for it all to come together. Meanwhile I feel caught between 2 worlds until that happens :). I enjoyed the article very much.
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Check out our latest interview with a big brand social media pro!

This time we talk with the Senior Director of Online Communications at +Walmart.
 
Managing the Reputation of a Mega Brand
Interview with Walmart's Chad Mitchell

In the latest of our ongoing series of interviews with social media professionals at some of the top brands in the world. STC's +Eric Enge and +Mark Traphagen talked with Chad Mitchell, Senior Director of Digital Communications at +Walmart.

Chad addressed the challenges of social media for one of the best-known brands in the world. Being that famous in the retail space makes you both beloved, and sometimes a target. The lessons Chad shares can be useful for businesses of any size.

Read the complete interview at http://stonet.co/walmartsocialmedia

And see all our interviews (so far) with other social media pros at stonet.co/EricEngeInterviews
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+Peter Feltham Lots!
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Eric's Collections
People
Have him in circles
23,267 people
Bryana John's profile photo
Kari F's profile photo
Ashraf Oozeerally's profile photo
Kennedy Hodges LLP's profile photo
Leila Martin's profile photo
mohamed ezat's profile photo
ca md's profile photo
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Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
Basic Information
Gender
Male