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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
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Eric Enge

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In our latest #HeresWhyMonday  video, Mark Traphagen asks me to explain what we know about Google's RankBrain algorithm and how it affects search results.
 
Why Google Uses RankBrain

In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do.

In this episode of Here’s Why, Mark Traphagen asks Eric Enge to share what he’s been able to learn about the update and some of the things we’ve discovered about its possible effect on search results.

For a full transcript and all links, visit: stonet.co/why-rankbrain-gp

#HeresWhyMonday
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How do Consumers Believe Search Results are Ranked?

Love this survey by +Danny Richman.
 
Consumer Survey on Google Search

Nice work from +Danny Richman here: https://www.seotraininglondon.org/consumers-feel-google-search/. I was particularly interested in what the general web users surveyed thought caused Google's rankings.
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You made me read the article. I'm not sure I'm ok with that, Eric. 😉
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*Google's +Paul Haahr comments on the value of reviewing patents to learn what Google is doing algo-wise.
 
Google's Paul Haahr on patents and SEO.
Google's Paul Haahr, a lead ranking engineer at Google for 14+ years, had a nice conversation with the SEO community yesterday on Twitter.It all started with a tweet from @Tony_DWM and it went into ho
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Does the rise of digital personal assistants mean the death of the search box?

That was the intriguing question pursued by +behshad behzadi, Google's Director of Conversational Search, at the recent SMX West conference in San Jose.

In my coverage of his presentation on +Search Engine Land, I go into great detail on Behzadi's case that voice queries via digital personal assistants are the future of search. 

Read it now at http://searchengineland.com/rise-personal-assistants-death-search-box-244716

Google has clearly made great strides toward being a more complete personal assistant and in understanding natural language. It also has a very long way to go from here. We don’t have the “Star Trek” computer yet, and it’s definitely more than a decade away. Behzadi believes it’s less than 20 years away, and he may be right.

As I suggested in the title of this piece, over time this will spell the end of our dependence on the search box. Ultimately, the notion of searching is really about gaining access to information. In the long run (say 10-plus years from now), we’ll view that as a utility that must be integrated into everything we do.
The SMX West 2016 keynote by Googler Behshad Behzadi envisions a future in which searching for information becomes more ubiquitous and contextual.
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Doing well! Yes, spammers are still out there, sad though that they are.
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Google SEO Certification: Why Doesn't It Exist?

+Mark Traphagen explains why Google doesn't provide an SEO certification program, and also provides some resources for SEO education, as well as tips on how to establish yourself as an SEO professional.
 
Why is there no Google SEO Certification program?

Google has a whole program to certify professionals managing their AdWords product. So why not for SEOs? Who better to certify good SEOs than Google?

In this post +Mark Traphagen explains why there is no such program, and not likely to be one in the foreseeable future. BONUS: Mark gives great suggestions on how you can get the next best thing to Google certification!

READ IT NOW at http://bit.ly/1REWTbg
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302 redirects do pass PageRank

But they do impact how Google views indexing, i.e., which URL to index. So 301 is still the way to go fora permanent move.
 
All: Here's a video from +John Mueller about 301s & 302s from October. He explains that both pass PageRank, but it's about which url to index. It's much clearer than his tweet which is getting passed around. #seo

He's not saying to use 302s instead of 301s if a page has permanently moved. He's just saying that both pass PageRank and it's more about how Google handles each redirect from an indexation standpoint.
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In our latest #HeresWhyMonda  video, +Mark Traphagen explains why and how we use both automated and "live" social media as Stone Temple Consulting. 
 
Here's Why We Use Both Live and Automated Social Media

Usually using two different tools to do one job is not a good idea. But in this episode of Here’s Why, we’re going to show you why we use two different ways of doing social media to get more bang for our buck.

Watch it at http://bit.ly/1NiV3hz

At that link you'll also find:

• Links to all resources mentioned in the video
• A transcript
• How to subscribe by email to never miss a Here's Why video
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Monda? Hrm. I've got me a case of the Monda blues.

'Y' you ask?
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Taking a trip to Oz

Should be a "Wicked" good time!
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Does Google Find New URLs Via Smartphone Copy/Paste?

Come along for our little detective story! It all started one dark and stormy night when SEO +Dan Petrovic was shocked to find Facebook was reading his smartphone's clipboard.

We started to wonder: Could Google be doing the same to find new pages on the web?

We called on our intrepid Agents of IMEC to help us test it. See what we discovered at http://bit.ly/1S23Nup
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In our latest #HeresWhyMonday  video, I'm quick on the draw as Black Bart the Black Hat SEO. Can Google Sheriff Mark Traphagen ever win?

Find out in this thrilling episode! 

View it at http://bit.ly/1pZQ3ne
 
Why does black hat SEO still work (sometimes)?

It's frustrating. You're checking search results for a term that matters to your business, and there are obvious spammers and manipulators at the top of the results.

Why does this still happen? Is the situation getting better? Sheriff Mark and Eric "Black Bart" Enge have the answers in our latest #HeresWhyMonday video!

View it at http://bit.ly/1pZQ3ne
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RankBrain Myths Busted!

In recent weeks there has been some pretty wild speculation about what Google does. Some have even been claiming that it now runs the entire search ranking algorithm!

In this post I dissect fact from fiction, based on multiple conversations with Google engineers and my own deep study of machine learning. 

Get the TRUTH at bit.ly/1WZFGuG
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+Logan Lynn Roberts
Not a bad article at all, not bad at all :)
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Find out why understanding your own brand message AND your buyers' needs and wants are equally important in forming your marketing strategy.

And be sure to watch to the end...starting with this episode we're adding an "Easter Egg" ending to each episode!

#HeresWhyMonday
 
Why Understanding Both Your Brand and Buyers Matters

One of the ongoing debates among digital marketers is over whether brand identity or customer understanding is more important in forming a digital marketing strategy.

Proponents of the former say if you haven’t clearly identified what your brand is and what differentiates it, you have no clear message to communicate. The other side argues that understanding the problems, needs, and desires of your customers and prospects is the key.

In this episode, Mark Traphagen argues that a both/and approach will yield far better results than the either/or alternative.

Watch it at http://bit.ly/1URnkOy
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Eric's Collections
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Have him in circles
24,986 people
Javier Boccio's profile photo
Lim Ching Shiang's profile photo
Mohamedy Mussa's profile photo
Haruna Halid's profile photo
Karen Highland's profile photo
Cogzidel Corp's profile photo
Jasa “Jasa Pembuat Web” pembuatweb's profile photo
Asmaa Alaa's profile photo
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Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
Basic Information
Gender
Male