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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
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Eric Enge

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Too Wrapped Up In Your Work?

Then read this. A whole thread of thoughts on Reddit on what would happen when Calvin was about to die and he reconnected with Hobbes for one last time.

Awesome share +Denis Labelle!
 
The Future - In the final minutes of his life, Calvin has one last talk with Hobbes   by +samuraitiger19 
"Calvin? Calvin, sweetheart?"
In the darkness Calvin heard the sound of Susie, his wife of fifty-three years. Calvin struggled to open his eyes. God, he was so tired and it took so much strength. Slowly, light replaced the darkness, and soon vision followed. At the foot of his bed stood his wife. Calvin wet his dry lips and spoke hoarsely, "Did... did you.... find him?"
"Yes dear," Susie said smiling sadly, "He was in the attic."
Susie reached into her big purse and brought out a soft, old, orange tiger doll. Calvin could not help but laugh. It had been so long. Too long.
"I washed him for you," Susie said, her voice cracking a little as she laid the stuffed tiger next to her husband.
"Thank you, Susie." Calvin said.
A few moments passed as Calvin just laid on his hospital bed, his head turned to the side, staring at the old toy with nostalgia.
"Dear," Calvin said finally. "Would you mind leaving me alone with Hobbes for a while? I would like to catch up with him."
"All right," Susie said. "I'll get something to eat in the cafeteria. I'll be back soon."
Susie kissed her huband on the forehead and turned to leave. With sudden but gentle strength Calvin stopped her. Lovingly he pulled his wife in and gave her a passionate kiss on the lips. "I love you," he said.
"And I love you," said Susie.
Susie turned and left. Calvin saw tears streaming from her face as she went out the door.
Calvin then turned to face his oldest and dearest friend. "Hello Hobbes. It's been a long time hasn't it old pal?"
Hobbes was no longer a stuffed doll but the big furry old tiger Calvin had always remembered. "It sure has, Calvin." said Hobbes.
"You... haven't changed a bit." Calvin smiled.
"You've changed a lot." Hobbes said sadly.
Calvin laughed, "Really? I haven't noticed at all."
There was a long pause. The sound of a clock ticking away the seconds rang throughout the sterile hospital room.
"So... you married Susie Derkins." Hobbes said, finally smiling. "I knew you always like her."
"Shut up!" Calvin said, his smile bigger than ever.
"Tell me everything I missed. I'd love to hear what you've been up to!" Hobbes said, excited.
And so Calvin told him everything. He told him about how he and Susie fell in love in high school and had married after graduating from college, about his three kids and four grandkids, how he turned Spaceman Spiff into one of the most popular sci-fi novels of the decade, and so on. After he told Hobbes all this there was another pregnant pause.
"You know... I visited you in the attic a bunch of times." Calvin said.
"I know."
"But I couldn't see you. All I saw was a stuffed animal." Calvin voice was breaking and tears of regret started welling up in his eyes.
"You grew up old buddy." said Hobbes.
Calvin broke down and sobbed, hugging his best friend. "I'm so sorry! I'm so sorry I broke my promise! I promised I wouldn't grow up and that we'd be together forever!!"
Hobbes stroke the Calvin's hair, or what little was left of it. "But you didn't."
"What do you mean?"
"We were always together... in our dreams."
"We were?"
"We were."
"Hobbes?"
"Yeah, old buddy?"
"I'm so glad I got to see you like this... one last time..."
"Me too, Calvin. Me too."
"Sweetheart?" Susie voice came from outside the door.
"Yes dear?" Calvin replied.
"Can I come in?" Susie asked.
"Just a minute."
Calvin turned to face Hobbes one last time. "Goodbye Hobbes. Thanks... for everything..."
"No, thank you Calvin." Hobbes said.
Calvin turned back to the door and said, "You can come in now."
Susie came in and said, "Look who's come to visit you."
Calvin's children and grandchildren followed Susie into Calvin's room. The youngest grandchild ran past the rest of them and hugged Calvin in a hard, excited hug. "Grandpa!!" screamed the child in delight.
"Francis!" cried Calvin's daughter, "Be gentle with your grandfather."
Calvin's daughter turned to her dad. "I'm sorry, Daddy. Francis never seems to behave these days. He just runs around making a mess and coming up with strange stories."
Calvin laughed and said, "Well now! That sound just like me when I was his age."
Calvin and his family chatted some more until a nurse said, "Sorry, but visiting hours are almost up."
Calvin's beloved family said good bye and promised to visit tommorrow. As they turned to leave Calvin said, "Francis. Come here for a second."
Francis came over to his grandfather's side, "What is it Gramps?"
Calvin reached over to the stuffed tiger on his bedside and and held him out shakily to his grandson, who looked exactly as he did so many years ago. "This is Hobbes. He was my best friend when I was your age. I want you to have him."
"He's just a stuffed tiger." Francis said, eyebrows raised.
Calvin laughed, "Well, let me tell you a secret."
Francis leaned closer to Clavin. Calvin whispered, "If you catch him in a tiger trap using a tuna sandwich as bait he will turn into a real tiger."
Francis gasped in delighted awe. Calvin continued, "Not only that he will be your best friend forever."
"Wow! Thanks grandpa!" Francis said, hugging his grandpa tightly again.
"Francis! We need to go now!" Calvin's daughter called.
"Okay!" Francis shouted back.
"Take good care of him." Calvin said.
"I will." Francis said before running off after the rest of the family.
Calvin laid on his back and stared at the ceiling. The time to go was close. He could feel it in his soul. Calvin tried to remember a quote he read in a book once. It said something about death being the next great adventure or something like that. He eyelids grew heavy and his breathing slowed. As he went deeper into his final sleep he heard Hobbes, as if he was right next to him at his bedside. "I'll take care of him, Calvin..."_
Calvin took his first step toward one more adventure and breathed his last with a grin on his face.

On Reddit: goo.gl/fYsKhc

Image: http://goo.gl/QZgdJ9 
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Thanks for the reshare +Eric Enge 
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Content Marketing: Separating Success From Failure

+Rand Fishkin joined +Mark Traphagen and I to discuss what it takes to succeed in content marketing, and also what causes many people to fail. It was a fantastic show that came to an end far too quickly.

One of the biggest problems?  False expectations on the timeline to success.  Content marketing is a long term investment, and it is not for everyone.  However, if it is right for you, and you make the commitment and stick with it, it can put you in a very secure long term position in your market space.

Hey! That sounds like a very good thing, doesn't it?
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Oh, goodness +Eric Enge...G+ Gremlins, those devils. Thank you for letting me know what was up though :) 
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Eric Enge

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Content Marketing: Separating Success From Failure

+Rand Fishkin joined +Mark Traphagen and I to discuss what it takes to succeed in content marketing, and also what causes many people to fail. It was a fantastic show that came to an end far too quickly.

One of the biggest problems?  False expectations on the timeline to success.  Content marketing is a long term investment, and it is not for everyone.  However, if it is right for you, and you make the commitment and stick with it, it can put you in a very secure long term position in your market space.

Hey! That sounds like a very good thing, doesn't it?
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Avtar Ram Singh's profile photoBob Strassel Jr.'s profile photoEric Enge's profile photoJoan Merced Sullano-Sheng's profile photo
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A lot of respect for all three people involved in this hangout! Fantastic stuff, will definitely share.
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Eric Enge

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Top Shared Posts on Content Marketing

Great list on +SEO.com of posts that got tons of shares on the topic of content marketing.  Honored to be on this list with my recent +Marketing Land post!

h/t +Mark Traphagen
 
Top 90 Socially Shared Content Marketing Blog Posts

Congratulations to Kevan Lee for making this list five times -- with three of those posts in the top ten, one of them grabbing the number one position.

Our very own Demian Farnworth made it on this list three times -- the highest being number 7. Our CFO CFO Sean Jackson made it, too, grabbing no. 16.

By the way, this makes for a great reading list. Have at it:
http://rnmkr.me/1lUPhhM
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Great list of Posts. Congrats +Eric Enge 
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Eric Enge

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Don't Fall Into the "Me-Too" Trap!

+Wade Harman weighs in one the important of finding your spot in the world.  I.e., how to carve about a space and create attention for yourself, something that Wade has done extremely well!
 
Have You Fell Into The Trap?
As I scramble to get my chapter finished of a book that is being collaborated by big names such as +martin shervington +David Amerland +Ronnie Bincer +Mark Traphagen +Eric Enge and others I wonder what did I do to deserve to be thrown into the mix with such influencer's as these.

I would like to chalk it up to the point that I am not striving to conform to people's strategies, but yet I transform to the strategies that work for me...something that sets me apart and makes me different from the crowd.  And yet something that also draws me to the crowd I want to be drawn to.

Don't be a Me Too Marketer.  You can survive using the same old tactics that others are using.  Sure, some things are permitted, but not all things are required.  There is something out there that makes you unique and helps you stand out from the rest of the people online in your business.

Here's how to avoid being the "same old"

#marketingtips   #socialmediatips  
Trust and relationships are the new marketing currency. Here's how to avoid the pitfalls of most online marketing strategists.
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Thanks so much +John Dietrich! 
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Does Authorship Still Have Value?

Now that the photos are gone, should we care about Authorship any more?  +Mark Traphagen takes this question on, and much more, in this epic post about where we are with Authorship.

To me, that byline is still a valuable thing to have in search.  At a minimum, there is branding value in that.

In addition, Google still cares about who you are, and if you are creating great content, letting them see that just can't be a bad thing.

This does not mean "AuthorRank" right at this moment, it just means that they can use it to help them learn more about why you matter.  Somewhere down the road, this will matter one way or another.
 
Author Photos Gone from Search: What Now?

My in-depth article for +Moz covering the what and why of Google's recent decision to drop author photos from search results. In the article I:

* Give a brief overview of how Google Authorship got to where it is today.
* Cover how Google Authorship now works and appears in search.
* Offer my take on why Author photos were removed
* Investigate the oft-repeated claims of higher CTR from author photos
*Suggest why Google Authorship is still important, and speculate on the future of author authority in Google Search.

#googleauthorship   #authorship   #authorrank   #googleauthorrank  
Does Google Authorship still matter once photos no longer show up in SERPs? Mark Traphagen considers why they were removed and what's next for Authorship.
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That's a really informative write up. For me the value in authorship was always in claiming ownership of my content, how this might affect personalised search, and possibly how my content will show up in future relevant searches by relevant people. I really didn't care that much about the photo.

I'm also aware that Google might decide all of that is too hard to implement properly and could change its mind. So the real investments of time and effort are in content creation and network building. These should endure, whatever Google decides to do.

Tanks +Eric Enge and +Mark Traphagen as ever for the sound guidance.
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Eric Enge

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Reminder: Join my Reddit AMA at 10 AM ET (Boston time) today!

Come by and ask me anything!  Suggestions for topics include:

1. SEO
2. Content Marketing
3. Google
4. Social Media
5. Foosball
6. Fitness
7. Fine wine
8. Health and nutrition
9. The meaning of life (hell if I know, oh, wait, that one is answered now)
10. Whatever else - I'll tell you if I have no clue, or opionion

Here is the link: http://www.reddit.com/r/bigseo/

I hope to see you there!
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thanks for the reminder!
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Eric Enge

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Paid search is a wholly different ballgame than SEO.  Know something about SEO?  Forget about it, that won't help you here. Watch this show with +Larry Kim and I to learn what it takes to master paid search and turn it into a money making machine.

The show will air at 5 PM ET (Boston time) on Thursday July 17th.  Say YES to this event invite to get  access to the video for live or later viewing.  I will also share the YouTube link here for mobile viewers.

Please invite others or re-share the event, and thanks for you support!
This Hangout On Air is hosted by Eric Enge. The live video broadcast will begin soon.
Q&A
Preview
Live
Paid Search: Mastery of Strategy and Execution
Thu, July 17, 5:00 PM
Hangouts On Air

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This is fine for me, +Eric Enge and +Mark Traphagen , so I´ll be able to have a walk in the wonderful sunny afternoon today ;-)
See you both on Thursday!
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Eric Enge

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Content Marketing: Separating Success From Failure

+Rand Fishkin joined +Mark Traphagen and I to discuss what it takes to succeed in content marketing, and also what causes many people to fail. It was a fantastic show that came to an end far too quickly.

One of the biggest problems?  False expectations on the timeline to success.  Content marketing is a long term investment, and it is not for everyone.  However, if it is right for you, and you make the commitment and stick with it, it can put you in a very secure long term position in your market space.

Hey! That sounds like a very good thing, doesn't it?
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+Carrie Reynolds so true. It's been a very long process for me and +Stone Temple Consulting as well.
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Eric Enge

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Why Mobile Matters

+Pete Meyers published a great article on the increasing penetration of mobile and why it needs to matter for all of us.  Two things that are telling for me:

1. Matt Cutts said at SMX Advanced that mobile searches will exceed desktop searches on  Google by the end of 2014.

2. Given (1), then (2) is that Google will start to have the mobile experience take precedence over the desktop experience.  +Bill Slawski points out in the comments on the post that this may be what is behind the recent removal of author photos by Google (and I agree with him).

If you are not mobile ready, you should really prioritize fixing that very highly!

Here is the article: http://moz.com/blog/why-mobile-matters-now
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Bingo!
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Content Marketing: Separating Success From Failure

Join +Rand Fishkin+Mark Traphagen and I for the #DMEShow  tomorrow (thursday) at 3 PM ET (Boston time) as we discuss what makes content marketing campaigns succeed, and what makes them fail.

Details are below!

Please reshare or invite others as well.  Thanks!
 
It can be a thin line that separates success from failure in the world of content marketing.  Join +Rand Fishkin +Mark Traphagen and I as we take this hot topic head on.

The show will air at 3 PM EDT (Boston time) on Thursday July 10th.  Say YES to the event invite to get access to the video for live or later viewing.  I will also share the YouTube link here later for mobile viewers.

Please spread the message far and wide by inviting others or re-sharing the event.  Thanks for your help!
This Hangout On Air is hosted by Eric Enge. The live video broadcast will begin soon.
Q&A
Preview
Live
Content Marketing: Separating Success From Failure
Thu, July 10, 3:00 PM
Hangouts On Air

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yess!! The #SUMO   rocks!
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Eric Enge

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Twitter Indexation and SEO

We have finally completed our study on how Google indexes Twitter.  The reason we did this is because we wanted to get a measure as to how Twitter activity might impact your overall SEO.

I launched this study with two suppositions in mind.  These were:

1. Google probably does not index many total tweets.
2. However, Google does use it to discover news.

I wanted to see if these things were true.

The results shocked me from two perspectives.:

1. The overall indexation was far less than I suspected.
2. Even for high authority accounts, twitter indexation does not happen that rapidly at all.

Fun stuff, take a look and let me know what you think!

http://www.stonetemple.com/how-does-google-index-tweets/

For third party coverage of the study, please read:

http://marketingland.com/great-twitter-authority-comes-great-google-find-ability-90486
http://searchengineland.com/google-indexation-study-tweets-196037
http://www.searchenginejournal.com/google-index-tweets-study-eric-enge-stone-temple-consulting/111385/
http://searchenginewatch.com/article/2354483/Influential-Twitter-Accounts-Indexed-More-in-Google-Research
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No surprise & its probably best - if my tired eyes are reading it right I'll need to eclipse the 10,000 follower count before I get any indexing love. 
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In his circles
1,603 people
Have him in circles
17,777 people
Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
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