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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
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Eric Enge

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Well, of course, Google uses clickthrough rate as a ranking factor, right?

I say "probably NOT!" Why? Find out in our latest #HeresWhyMonday  video!
 
Why CTR Is NOT a Direct Ranking Factor
Here's Why Video

Many SEOs assume that click behavior such as click-through rate (CTR) is used by Google as a ranking factor. So why does +Eric Enge insist that it is NOT a direct factor?

Find out in our latest #HeresWhyMonday video!

http://stonet.co/ctrrank-gp
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+*****+Eric Enge​ funny as hell?
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+David Kutcher shares
Some thoughts on mobile. My current mantra on this is that you should design your mobile site before you design your desktop site.
 
The changing face of Mobile Search and Google's mobile ranking updates

I think many of us make assumptions about mobile search, and not many of them turn out to be true. I know I have been. But mobile search, and mobile usage in general, has been changing quite fast over the last few years, and even sites that you wouldn't "traditionally" think of catering to mobile users can hugely benefit by thinking of mobile as equal-to if not greater-than their desktop traffic.

+Stone Temple Consulting​​'s recent case study by +Eric Enge​​ looks at the data from a rankings perspective: https://www.stonetemple.com/what-was-the-impact-of-googles-second-mobile-update/

But I think it's also necessary for website owners to look at their traffic from a Device channel perspective. And even if a small percentage (say under 20%) are coming on mobile, I'd be inclined to encourage them to focus their efforts on this 20%. To think about how mobile visitors differ from desktop visitors, to make sure their user experience is ideal for those visitors, and to optimize their user interface to enable mobile visitors to accomplish their goals quicker and easier.

The image I've attached below is a client site, and we've broken out their organic search traffic into the three device groups (mobile, tablet, desktop).

Keep in mind that the site has been mobile-friendly the entire time.

While the entire site has performed really well over the last year in organic search, increasing from 9,500 organic search / mo to 18,000 organic search / mo,

mobile: 4200 -> 9800 (133% growth)
desktop: 3900 -> 6400 (64% growth)

As you can see, for this client (which I wouldn't consider a traditional mobile-targeted business), mobile has far outgrown desktop as the primary means of organic search traffic and a major segment of their overall inbound traffic.

Focus on mobile and those search-driven moments: http://www.confluentforms.com/2015/09/intent-micro-moments-and-meta-moments.html
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Just how big an impact did Google's second mobile update have?

No guesswork here - we measured! We took a before-and-after snapshot of the first page of mobile results for over 18,000 queries.

See what we found out in the report below!
 
Google's 2nd Mobile Update: How Big an Impact?

So how big was Google's latest mobile ranking update?

Last month Google rolled out its second mobile-friendly ranking update. As with the first one in 2015, they said the update was meant to give a boost in their mobile search results to sites that are mobile-friendly.

How much impact did it have? We have the data and the answer! Find out at http://bit.ly/mobile-ranking-gp
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My thoughts on machine learning and it's impact on search.
 
+Eric Enge 
Machine learning, search and SEO - with the advent of RankBrain, the SEO community suddenly became aware that Google was applying machine learning algos to search, yet it's not the first time, nor will it be the last. In addition, the way people are perceiving RankBrain is fundamentally wrong. In this podcast, we clear the air on what's actually happening, and how to use that knowledge to get a competitive edge in your digital marketing strategy...
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In our latest Here's Why video I explain why you need to diversify your SEO strategy so it's not focused on Google Search alone.
 
Google SEO: Why you should not have all your eggs in the Google basket

SEOs used to say, "No SEO ever got fired by optimizing for Google!" If that were ever true, it certainly no longer is today.

While Google still has high importance, it's facing stiff competition in a number of emerging aspects of search. Find out what those are and how you should adjust your digital marketing strategy in this video!

Get a full transcript and all links referenced at http://stonet.co/google-competition-gp
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This excerpt from our recent #VirtualKeynote  with Google's +Gary Illyes will help you understand how Google treats the hreflang tag on multi-language sites.
 
What Is hreflang and What Does It Do?
With Google's Gary Illyes

Learn how Google interprets the hreflang tag and how to use it correctly if you have multiple language versions of your site from Google's Gary Illyes.

http://stonet.co/what-is-hreflang-gp
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Get Google Insights on All Things Mobile!

Recently I conducted our third +Stone Temple Consulting Virtual Keynote, this time with Google's +John Mueller and +Mariya Moeva, to talk about everything mobile.

We've now posted the complete video and transcript. Lots of great insights here; click on the link in the post below!
 
Everything Mobile with Google Experts

Here's the full video and transcript of our recent ‪#‎VirtualKeynote‬ with Google's John Mueller and Mariya Moeva. Our CEO Eric Enge talked with Mariya and John about mobile first design, mobile ranking, AMP, apps and much more.

Get insider information in this video!.
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Great discussion on links today with +Rand Fishkin +Dixon Jones and +Tim Soulo , and me as host. Thanks for pulling it together +Anton Shulke !
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+Eric Enge your Assiant is not invited 
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Top notch stuff from +Cyrus Shepard
 
10 Illustrations of How Fresh Content May Influence Google Rankings (Updated) https://moz.com/blog/google-fresh-factor-new
How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
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Awesome! Can you explain a few concepts/terms and what they mean by them?

Core content
Boilerplate material.
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Eric Enge

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In our latest Here's Why video, I help +Mark Traphagen sort out his mail route. Oh, and I also help you with a potentially thorny problem with your site!
 
What is rel=prev/next and how do you use it?

When you have a series of pages about the same product, category, or topic, it can cause problems for Google. The rel=prev/next link attribute can solve those problems.

Find out why in this video, along with hints on how to properly use rel=prev next.

Transcript and links mentioned at http://stonet.co/why-relprevnext-gp
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+Eric Enge+Mark Traphagen​ you both look funny ?
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In our latest #HeresWhyMonday video we explain why you should take a holistic approach to your SEO and social media marketing.

View it at http://stonet.co/why-sm-seo-gp
 
Why SEO and Social Media Are Digital Marketing Partners

Social media is probably not a direct SEO ranking factor. But that doesn't mean it is irrelevant to your SEO strategy. Far from it!

In this episode of the popular "Here's Why" video series, our CEO, Eric Enge, and Sr. Director of Marketing, Mark Traphagen, explain why you should make sure your social and SEO are working together for what Mark calls "reciprocal leveraging."

Get the full transcript and links mentioned at stonet.co/why-sm-seo-gp
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Mobile Is HUGE! Is Your Marketing Paying Attention?

It should be. Don't miss this very important episode of our #HeresWhyMonday  video series.

And be sure to watch to the end to find out who the REAL winner of our video game is!
 
Why Is Mobile the Real Battleground for Digital Marketing?
Here's Why Monday Videos

Find out why you MUST be taking mobile into consideration in all your digital marketing efforts.

BONUS: See what Eric Enge and Mark Traphagen look like as 8-bit video game characters!

For full transcript and links mentioned, go to http://stonet.co/mobile-battle-gp
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The cover picture is just amazing.
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Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
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Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
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1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
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Male