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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
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Eric Enge

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In our latest Here's Why video I explain why you need to diversify your SEO strategy so it's not focused on Google Search alone.
 
Google SEO: Why you should not have all your eggs in the Google basket

SEOs used to say, "No SEO ever got fired by optimizing for Google!" If that were ever true, it certainly no longer is today.

While Google still has high importance, it's facing stiff competition in a number of emerging aspects of search. Find out what those are and how you should adjust your digital marketing strategy in this video!

Get a full transcript and all links referenced at http://stonet.co/google-competition-gp
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This excerpt from our recent #VirtualKeynote  with Google's +Gary Illyes will help you understand how Google treats the hreflang tag on multi-language sites.
 
What Is hreflang and What Does It Do?
With Google's Gary Illyes

Learn how Google interprets the hreflang tag and how to use it correctly if you have multiple language versions of your site from Google's Gary Illyes.

http://stonet.co/what-is-hreflang-gp
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Google's Competition Is Significant
and if you're in SEO, you'd better be paying attention!

In my latest column for +Search Engine Land, I explain why even though Google is still the "king of search" it would be foolish to ignore that it has more competition than ever before...and that competition is making significant gains.

If you're in search marketing, you must be paying attention to more than just Google. Find out why in my article, and what you should be doing to cover the bases!
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
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+Bill Scully And this was three years ago! (I remember because I referenced the question in a talk I gave). I would imagine that Amazon has only become more dominant for these sorts of queries with the increased popularity of Prime and their App.
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WOW, 20% of all mobile queries are done using voice.
 
Google handles over 10 billion voice queries per month!
One of the statistics that everyone is talking about from the Google I/O keynote is that Sundar Pichai, Google's CEO, said that 20% of mobile queries on Google are voice triggered. Here is a tweet
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Nice Eric,,, how are you? And all new friends there,,,
From: Philippines
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Great coverage of one pf the key points from yesterday's #virtualkeynote by +Barry Schwartz
 
Google's +Gary Illyes tells the +Stone Temple Consulting folks, he is angry that news sites don't link out and calls it a stupid practice.
The folks at Stone Temple Consulting did another really nice interview with Google's Gary Illyes and asked him some interesting questions. One thing Gary Illyes said was at the 51 minute mark where h
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I was quite pleased with how strongly that recommendation was worded, great to hear straight from Gary Illyes.
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Google Featured Snippets Showing High Churn
While Rich Answers continue to grow

In our latest +Stone Temple Consulting study, I show our data for how Rich Answers (what some call "Direct Answers") have grown over time in Google Search.

In particular, I reveal how much Google churns through the URLs it uses for Featured Snippets, the Rich Answers that are drawn from third-party sites. Moreover, I give a possible reason for why this is happening.

See the complete study at the link below (and please share it if you find it useful)!
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+Eric Enge Rocking the data. Thank you!
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Eric Enge

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In our latest #HeresWhyMonday video we explain why you should take a holistic approach to your SEO and social media marketing.

View it at http://stonet.co/why-sm-seo-gp
 
Why SEO and Social Media Are Digital Marketing Partners

Social media is probably not a direct SEO ranking factor. But that doesn't mean it is irrelevant to your SEO strategy. Far from it!

In this episode of the popular "Here's Why" video series, our CEO, Eric Enge, and Sr. Director of Marketing, Mark Traphagen, explain why you should make sure your social and SEO are working together for what Mark calls "reciprocal leveraging."

Get the full transcript and links mentioned at stonet.co/why-sm-seo-gp
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Mobile Is HUGE! Is Your Marketing Paying Attention?

It should be. Don't miss this very important episode of our #HeresWhyMonday  video series.

And be sure to watch to the end to find out who the REAL winner of our video game is!
 
Why Is Mobile the Real Battleground for Digital Marketing?
Here's Why Monday Videos

Find out why you MUST be taking mobile into consideration in all your digital marketing efforts.

BONUS: See what Eric Enge and Mark Traphagen look like as 8-bit video game characters!

For full transcript and links mentioned, go to http://stonet.co/mobile-battle-gp
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The cover picture is just amazing.
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Great videos with advice from many social media experts as organized by +Anton Shulke
 
SMM Day, recordings, slides
Thank you, +Eric Enge +Mark Traphagen +Randy Milanovic +Ben Fisher +Dustin W. Stout 
This Conference was a technical nightmare. I was very lucky to have Eric&Mark first, so we had a few minutes to test … and found out that Mark's connection has died… His office is next door to Eric's, so we had two presenters in front of one computer. Thanks for brilliants of Eric&Mark nobody ...
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Ammon Johns Q&A is very good once it get rolling. Thanks for the post. +Eric Enge +Mark Traphagen
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Talking SEO Tags with Gary Illyes

Recently I hosted the second of our series of #VirtualKeynote  live online chats with Google Webmaster Trends Analyst +Gary Illyes.

Gary helped us clear up several questions and misunderstandings about how Google treats various site tags and other SEO issues. Also includes a Q&A segment with audience questions about various Google Search topics.

At the link below you can watch the video recording of the whole event and also get a full transcript!
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Loved this topic, can't wait for the next!
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In our latest #HeresWhyMonday  video, I explain why I firmly believe you MUST go with what I call Anchor Content if you want to have any hope of succeeding in #contentmarketing  
 
Here's Why Anchor Content Is Key to Content Marketing Success

Our CEO +Eric Enge (lead author of The Art of SEO) explains why just creating content isn't good enough for content marketing anymore. You need what he calls "anchor content."

Find out what that is and how to create it in this Here's Why video!

View it, and get a full transcript and all resources mentioned at http://stonet.co/anchor-content-gp
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Heh. I like the scary ending too.. ;)
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Awesome info on how many manual penalties Google issues over time.
 
Google averaged 500 manual action (penalties) PER HOUR in 2015. I wonder if +Gary Illyes finger hurts? just kidding.
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Eric's Collections
People
Have him in circles
25,273 people
Rolly Entertainment's profile photo
Ahsan nazir Akmal's profile photo
Tracy Woods's profile photo
Shumona Parvin's profile photo
Danny Tobin's profile photo
Marco G. Pistrin's profile photo
Matt Mihalicz's profile photo
Diana Paula's profile photo
Sirv Meng Ly's profile photo
Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
Basic Information
Gender
Male