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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
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Eric Enge

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Photos from My California Trip

Put together for me by the G+ photo app
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Brian Jensen's profile photoEric Enge's profile photoRyan Cornelius's profile photo
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Great stuff got some family around Sonoma, did you get a chance to check out that Castle looking winery? 
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Periscope Tutorial

Well laid out by +Ana Hoffman. If you haven't checked out Periscope, it's a fun live video streaming app, and it works great. Especially good for sharing a walk through a city pr a park.

h/t +Plus Your Business!
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+Ian Anderson Gray I don't think it'll be long. The Periscope team did hint the Android version should be here soon enough.

And I wasn't impressed with the feature-lacking Meerkat app on Android. That was my first time using Meerkat and the limited features made me go "Meh... I'll stick with Periscope".

I am sure I wasn't the only Android user who felt that way. And once we don't like the app, it's hard to get us to try it again.
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Boring Industry or Boring Content?

There are many industries that people perceive as too boring to write good content for. +Ronell Smith explains that it's not the industry, it's your content!
 
Think you can't create content that gets read, shared and linked to? Think again.Your boring content is the problem, not your industry.
If you think creating content for boring industries is tough, try creating content for an expensive product that’ll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debutting a line of new high-end products for the fishing industry in 2009.After years of pestering the executives of his tradit...
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Thank you, +Christina Blount Presnell. Developed this idea after seeing so many clients struggle with creating content but (them) feeling like they must create big content. Crawl before you walk, right? If we develop the habit of creating sound, user-intent informed content, creating one big-content vehicle per month won't be all the difficult.
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*Personal Branding is NOT Your First Priority *

In fact +Brian Clark will tell you it's not even a priority at all. +Mark Traphagen and I discuss it in our latest Here's Why video.
 
Why Your Personal Brand Should NOT Be Your First Priority

See what I found out when I talked with one of the best known personal brands in online marketing, +Brian Clark of +Copyblogger. You might be surprised.

Click below to watch our 3 minute "Here's Why" video.

#plusonly   #personalbranding  
While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your personal brand will fall into place. Provide them with what they want, and sometimes what they didn’t even know they were ...
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You guys make pretty funny tough guys. Good points, though. :)
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What is Earned Media?

The post also provides insight into the role it can, and should, play in your business.

38 different people provide their perspective in this posy by +Heidi Cohen. Includes yours truly!
 
Earned Media as Defined By the Pros

By +Heidi Cohen. Includes a contribution from +Eric Enge of +Stone Temple Consulting

#Plusonly 
What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.
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First Steps in Content Marketing

Content marketing is a much discussed topic, but for many, figuring out where to start is truly the hard part. In my latest post on +Search Engine Land, I lay out the way to get oriented, and get started. 

A big part of this is understanding the initial priorities:

1. Reputation
2. Visibility
3. Audience Building
4. Approachability

With this type of focus, and then just a little bit of tuning to bring the right SEO focus into play, you can be well on your way. In the post, I also outline the first initial areas to start engaging as well.

Full post here: http://stonet.co/CMFirstSteps
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Spring - Sprung

Just outside my hotel room in Sonoma. Just marvelous!
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Peter Feltham's profile photoJoan Corber's profile photoDenis Labelle's profile photoEric Enge's profile photo
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Thanks +Denis Labelle, it currently says "this content is currently unavailable" when I go there. Will try again later - wondering if my hotel Wifi is throttling it.
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Mobilegeddon Recap

Join us for this webinar at Noon ET on May 5th. Should be a great one!
 
Mobile Update: How I've Survived
2 Weeks After Mobilegeddon: Myths, Tips and Tools

Discover how +Eric Enge +James Perrott +Bryson Meunier have survived Mobilegeddon.

On May 5th at 5 pm UK/ 12 pm ET Eric, Bryson and James will be on your screen, talking live about their experiences, sharing their knowledge and helping you out with your mobile SEO struggles! 

Register and be the first to hear their exclusive tips and get a chance to ask them your questions online!

#mobileupdate   #mobileseo   #seotips  
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Want to Know Why the Links You Got Aren't Helping Your SEO?

+Rand Fishkin explains what the most common reasons are for those links not doing the job for you. This is definitely worth a watch!
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.
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On-Page Topic Targeting

Well laid out in this infographic by +Cyrus Shepard!
 
Illustrated Guide to Advanced On-Page Topic Targeting for SEO
http://moz.com/blog/on-page-topic-seo

From the archives - although still fairly new. Still the best, and only, infographic I ever made.
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*Chained and Compound Queries *

Great article by Tom Anthony of Distilled discussing the evolution of the human machine interface. A very interesting look at where things are headed, and we are headed there fast!

H/t +Carey Green
 
This is a great article about where SEO is headed. I'd love to hear your thoughts on this +Eric Enge

"Search Trends: Are Compound Queries the start of the Shift to Data-Driven Search?" http://moz.com/blog/compound-search-queries-data-driven-search #internetbusiness + marketing #feedly 
We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search.
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Google Plus Not Dead At All

+Mark Traphagen takes this topic on in his latest column on +Marketing Land, and does his usual awesome job.

One of my favorite parts of this is the quote he pulls out from +Yonatan Zunger, about the platform being "split up": "No big user-facing changes tied to this at all". Basically, it was just renaming a part of the team.

Read the post for the rest of the details:

http://marketingland.com/google-plus-small-still-not-dead-yet-125083
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+Mark Traphagen yes, that certainly fits with what I've observed.
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Have him in circles
21,603 people
Александр Мартыненко's profile photo
Charles Michelle's profile photo
Jason Hill's profile photo
Md.Imranul Hoque Anonto's profile photo
Orighomisan KIN GAGAR's profile photo
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accord ad value's profile photo
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Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
Basic Information
Gender
Male
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