What kind of negative review shall I leave
Consumers hold a lot of power on the World Wide Web - more perhaps, today, than ever before. And with the rising trend of review-watching
, ethical consumers must consider their role in making or breaking someone's ability to be a breadwinner.
In a perfect world with perfect people, we'd all strive to do our best and give our all to each human being, plant, and animal. The need to write negative feedback about someone's business or character would be non-existent because every service that someone offers would be aimed at providing something of value for which we'd all be grateful. Facts are facts though. Our world is imperfect. Some of us feel motivated to build; some of us see value in tearing down.
In +Ammon Johns
's post regarding reciprocity
, Information Gap Theory
, social proof
, and loss aversion
, he explores the topic of sound psychology vs. pop psychology in marketing. The entire post from start to finish (including the following comments from +Pam Adger
, +Craig Burton
, +Jeff Bond
, +Patti Pokorchak
, and others) is a thoughtful read and helps shed some light on what otherwise can sometimes be a droll subject.
Ammon's post and comments are the basis for which I pose my post right now. +Craig Burton
asks the question: What is the definition of ethical marketing
? I add my question now: What is the definition of ethical reviewing
As I've recently violated my own personal beliefs on this by not attempting my second-most rule (and then suffered the consequences) I feel especially apt to share whatever wisdom I've gathered on the subject thus far.
My personal thoughts regarding the feedback we give to others is based on The Matthew 18 Principle which suggests that there are certain steps to resolving a problem with another person/entity: Moreover, if thy brother shall trespass against thee, go and tell him his fault between him and you alone
. If he hears thee, thou hast gained thy brother
. But if he will not hear thee, then take with thee one or two more, that in the mouth of two or three witnesses, every word may be established. And if he neglect to hear thee, tell it unto the church: but if he neglect to hear the church, let him be unto thee as a heathen man and a publican
As with many wise words spoken by others of different faiths, I find wisdom here which can be applied universally. Want to try an experiment? In the following statement, replace Christian church
.A Christian church is made up of people
. Like any other collection of earthly mortals, we have the potential for misunderstandings, disagreement and even wrong-doing
. Nevertheless, it is God's will that we live and work together in harmony
Now we have this:
is made up of people. Like any other collection of earthly mortals, we have the potential for misunderstandings, disagreement and even wrong-doing. Nevertheless, it is Google's will that we live and work together in harmony.
Applicable principle, right!?!!Over-Arching Point
Whenever we post on Google Reviews or anywhere on Social Media, we bear responsibility to the entity which we connect ourselves with, our semantic connections, and most of all to those whom we love and care about.
Be wise with your words and think about the children. They matter more than any of us because they have the awesome task of figuring out what the heck we did and what they're supposed to do about it.
We make this world together. Considering that, now ask yourself:What kind of negative review shall I leave