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Eric Enge
Works at Stone Temple Consulting, Content Marketing, SEO, Link Building
Attended Northeastern University
Lives in Southborough, MA
25,107 followers|7,751,006 views
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Eric Enge

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Mobile Is HUGE! Is Your Marketing Paying Attention?

It should be. Don't miss this very important episode of our #HeresWhyMonday  video series.

And be sure to watch to the end to find out who the REAL winner of our video game is!
 
Why Is Mobile the Real Battleground for Digital Marketing?
Here's Why Monday Videos

Find out why you MUST be taking mobile into consideration in all your digital marketing efforts.

BONUS: See what Eric Enge and Mark Traphagen look like as 8-bit video game characters!

For full transcript and links mentioned, go to http://stonet.co/mobile-battle-gp
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Eric Enge

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Great videos with advice from many social media experts as organized by +Anton Shulke
 
SMM Day, recordings, slides
Thank you, +Eric Enge +Mark Traphagen +Randy Milanovic +Ben Fisher +Dustin W. Stout 
This Conference was a technical nightmare. I was very lucky to have Eric&Mark first, so we had a few minutes to test … and found out that Mark's connection has died… His office is next door to Eric's, so we had two presenters in front of one computer. Thanks for brilliants of Eric&Mark nobody ...
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Ammon Johns Q&A is very good once it get rolling. Thanks for the post. +Eric Enge +Mark Traphagen
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Talking SEO Tags with Gary Illyes

Recently I hosted the second of our series of #VirtualKeynote  live online chats with Google Webmaster Trends Analyst +Gary Illyes.

Gary helped us clear up several questions and misunderstandings about how Google treats various site tags and other SEO issues. Also includes a Q&A segment with audience questions about various Google Search topics.

At the link below you can watch the video recording of the whole event and also get a full transcript!
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John Dietrich's profile photo
 
Loved this topic, can't wait for the next!
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In our latest #HeresWhyMonday  video, I explain why I firmly believe you MUST go with what I call Anchor Content if you want to have any hope of succeeding in #contentmarketing  
 
Here's Why Anchor Content Is Key to Content Marketing Success

Our CEO +Eric Enge (lead author of The Art of SEO) explains why just creating content isn't good enough for content marketing anymore. You need what he calls "anchor content."

Find out what that is and how to create it in this Here's Why video!

View it, and get a full transcript and all resources mentioned at http://stonet.co/anchor-content-gp
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Heh. I like the scary ending too.. ;)
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Awesome info on how many manual penalties Google issues over time.
 
Google averaged 500 manual action (penalties) PER HOUR in 2015. I wonder if +Gary Illyes finger hurts? just kidding.
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In our latest #HeresWhyMonday  video, Mark Traphagen asks me to explain what we know about Google's RankBrain algorithm and how it affects search results.
 
Why Google Uses RankBrain

In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do.

In this episode of Here’s Why, Mark Traphagen asks Eric Enge to share what he’s been able to learn about the update and some of the things we’ve discovered about its possible effect on search results.

For a full transcript and all links, visit: stonet.co/why-rankbrain-gp

#HeresWhyMonday
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How do Consumers Believe Search Results are Ranked?

Love this survey by +Danny Richman.
 
Consumer Survey on Google Search

Nice work from +Danny Richman here: https://www.seotraininglondon.org/consumers-feel-google-search/. I was particularly interested in what the general web users surveyed thought caused Google's rankings.
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Eric Enge's profile photoKim Nilsson's profile photo
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You made me read the article. I'm not sure I'm ok with that, Eric. 😉
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Eric Enge

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Google's Competition Is Significant
and if you're in SEO, you'd better be paying attention!

In my latest column for +Search Engine Land, I explain why even though Google is still the "king of search" it would be foolish to ignore that it has more competition than ever before...and that competition is making significant gains.

If you're in search marketing, you must be paying attention to more than just Google. Find out why in my article, and what you should be doing to cover the bases!
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
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MaAnna Stephenson's profile photoBill Scully's profile photoKathy Alice Brown's profile photo
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+Bill Scully And this was three years ago! (I remember because I referenced the question in a talk I gave). I would imagine that Amazon has only become more dominant for these sorts of queries with the increased popularity of Prime and their App.
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WOW, 20% of all mobile queries are done using voice.
 
Google handles over 10 billion voice queries per month!
One of the statistics that everyone is talking about from the Google I/O keynote is that Sundar Pichai, Google's CEO, said that 20% of mobile queries on Google are voice triggered. Here is a tweet
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Mads Thomsen's profile photoLaura Crest's profile photoJohn Dietrich's profile photoMarian Torres's profile photo
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Nice Eric,,, how are you? And all new friends there,,,
From: Philippines
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Great coverage of one pf the key points from yesterday's #virtualkeynote by +Barry Schwartz
 
Google's +Gary Illyes tells the +Stone Temple Consulting folks, he is angry that news sites don't link out and calls it a stupid practice.
The folks at Stone Temple Consulting did another really nice interview with Google's Gary Illyes and asked him some interesting questions. One thing Gary Illyes said was at the 51 minute mark where h
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Washington State University's profile photoLaura Crest's profile photoJohn Dietrich's profile photo
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I was quite pleased with how strongly that recommendation was worded, great to hear straight from Gary Illyes.
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Eric Enge

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Google Featured Snippets Showing High Churn
While Rich Answers continue to grow

In our latest +Stone Temple Consulting study, I show our data for how Rich Answers (what some call "Direct Answers") have grown over time in Google Search.

In particular, I reveal how much Google churns through the URLs it uses for Featured Snippets, the Rich Answers that are drawn from third-party sites. Moreover, I give a possible reason for why this is happening.

See the complete study at the link below (and please share it if you find it useful)!
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Cara Pace's profile photoZara Altair's profile photo
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+Eric Enge Rocking the data. Thank you!
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In our latest #HeresWhyMonda  video, +Mark Traphagen explains why and how we use both automated and "live" social media as Stone Temple Consulting. 
 
Here's Why We Use Both Live and Automated Social Media

Usually using two different tools to do one job is not a good idea. But in this episode of Here’s Why, we’re going to show you why we use two different ways of doing social media to get more bang for our buck.

Watch it at http://bit.ly/1NiV3hz

At that link you'll also find:

• Links to all resources mentioned in the video
• A transcript
• How to subscribe by email to never miss a Here's Why video
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Zara Altair's profile photoEric Enge's profile photoEdward Morbius's profile photo
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Monda? Hrm. I've got me a case of the Monda blues.

'Y' you ask?
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Eric's Collections
People
Have him in circles
25,107 people
Daniel Yeboah's profile photo
Daniel Hopkins's profile photo
S.E. Loyola's profile photo
Roy Maniar's profile photo
Tracy Woods's profile photo
Hằng Minh's profile photo
Nik Fadzlie's profile photo
Victor Ifeanyi's profile photo
Marco G. Pistrin's profile photo
Work
Occupation
Holistic Internet Marketing Optimization
Employment
  • Stone Temple Consulting, Content Marketing, SEO, Link Building
    CEO, 1997 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southborough, MA
Previously
southborough, ma - hopkinton, ma - los altos hills, ca - concord, ma - burlington, ma - winchester, ma
Story
Tagline
Digital Marketing Excellence
Introduction
CEO of Stone Temple Consulting, Author Art of SEO, Speaker at dozens of conferences per year, Contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger, and Social Media Today. Host of two live video broadcasts every week: The Digital Marketing Excellence Show and The Digital Marketing Answers Show.
Bragging rights
1984 World Foosball Champion, Have Run the Boston Marathon 3 Times
Education
  • Northeastern University
    Electrical Engineering, 1978 - 1982
  • University of Massachusetts
    Computer Engineering, 1983 - 1986
Basic Information
Gender
Male