We're proud to be positioned by Gartner, Inc. as a Leader in the 2015 Magic Quadrant for Digital Marketing Analytics research report.
Released in September 2015, Gartner’s inaugural Magic Quadrant for Digital Marketing Analytics evaluated each vendor’s ability to execute based on product or service, overall viability, customer experience, and operations. The report also evaluated each vendor’s completeness of vision based on market understanding, market strategy, product strategy, and innovation. Google Analytics Premium placed furthest in completeness of vision among the twelve vendors evaluated and our scores across the other categories combined to position us as a leader.
We're pleased and a little humbled by the recognition. It's nice to have a leading firm like Gartner reinforce the strategy our team has been working hard to achieve: to be the most comprehensive, powerful and usable platform for enterprise digital marketing analytics.
Interested in reading seeing how all the vendors stacked up? We’ve arranged for access to the full Magic Quadrant for Digital Marketing Analytics research report.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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Calculated Metrics are user-defined metrics that are computed from existing metrics and drive more relevant analyses and enable greater actionability without leaving the product.
To create a new calculated metric in Google Analytics follow these steps:
1. Select the Admin tab
2. Navigate to the appropriate VIEW
3. Click on Calculated Metrics
4. Click on NEW CALCULATED METRIC
Learn more on our Help Center: https://support.google.com/analytics/answer/6121409
When at home my time is taken up with EPL Football (Soccer), aviation & space, defense, android, any kind of gadget, photography, jazz music, and gaming. Sometimes I can get 3 or 4 of these going at the same time.
- Embry-Riddle Aeronautical UniversityAeronautical Science, 1989 - 1993
- AdVenture Capitalist
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