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Eric Bryn
1,714 followers -
Focused on improving consumer-brand experience through innovative digital strategies
Focused on improving consumer-brand experience through innovative digital strategies

1,714 followers
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Digital analytics presentation and lecture recently given to my digital marketing analytics class at Loyola University, Chicago. Includes discussion of Zero Moment of Trust, which relates to Google's Zero Moment of Truth.

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What trust indicators are necessary to instill trust in your brand via your digital presence?

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Thank you, Google.
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How will personal identity be affected through mobile ubiquity? What mobile experience best practices must you understand to ensure that you're mobile consumer experience is commensurate with the best brands?

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Zero Moment of #Trust is an important concept underlying how your brand is perceived by your ideal consumer across the Web, social media, and mobile environments. Zero Moment of Trust is defined as, "Understanding of brand honesty and commitment imbued by performance, design, and informational cues experienced by consumers at the point of decision making." This concept relates to Google's Zero Moment of Truth (#ZMOT) concept, which is defined as "Purchase oriented decisions enabled by contextually relevant information accessed by consumers at the point of decision making."

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Exploring the modern consumer's expectations

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Start up density in Berlin and London.

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"Style and aesthetics cannot rescued failed content."
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