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Eric Bryn
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Digital analytics presentation and lecture recently given to my digital marketing analytics class at Loyola University, Chicago. Includes discussion of Zero Moment of Trust, which relates to Google's Zero Moment of Truth.
Digital marketing analytics discussion focusing on core concepts and constructs of digital analytics. Includes discussion of Zero Moment of Trust (obviously related to Google's ZMOT).
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Thank you, Google.
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From simple utilities to immersive experiences, we’re sure you’ll find something on this list worth downloading on your new smartphone, tablet, or [insert hot new gadget here].
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#espresso sunday at Evanston PEETS

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A proper coffee #espresso
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Eric Bryn

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What trust indicators are necessary to instill trust in your brand via your digital presence?
As a brand, how do you earn consumer respect and loyalty via your digital brand presence? This presentation delves into key mobile and online trust indicators that you need to pay attention to when constructing and maintaining a healthy digital brand presence.
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How will personal identity be affected through mobile ubiquity? What mobile experience best practices must you understand to ensure that you're mobile consumer experience is commensurate with the best brands?
“Mobile first.” “Mobile only.” These are grand visions and mantras bandied about at industry conferences, consultancies, and within the confines of many brands’
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Zero Moment of #Trust is an important concept underlying how your brand is perceived by your ideal consumer across the Web, social media, and mobile environments. Zero Moment of Trust is defined as, "Understanding of brand honesty and commitment imbued by performance, design, and informational cues experienced by consumers at the point of decision making." This concept relates to Google's Zero Moment of Truth (#ZMOT) concept, which is defined as "Purchase oriented decisions enabled by contextually relevant information accessed by consumers at the point of decision making."
Zero Moment of Trust earns your brand consumer respect and loyalty. The Zero Moment of Trust construct leverages Google's concept, Zero Moment of Truth (ZMOT), which essentially describes how consumers use search–across Web and mobile platforms–to access information, process this information, ...
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Exploring the modern consumer's expectations
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Start up density in Berlin and London.
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"Style and aesthetics cannot rescued failed content."
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Very cool
Cryptoy Android app focuses on historic cryptography tools, despite chief’s recent criticism of tech firms for making modern encryption easier
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Have him in circles
1,729 people
Carrie J. Little's profile photo
Joesiegel Lender's profile photo
Sergei Ageev's profile photo
Jeremy Plofsky's profile photo
Anthony Marinaccio's profile photo
Linda Pliagas's profile photo
Robert Barber, CCIM's profile photo
Jorge B Hernandez's profile photo
Ochi Link's profile photo
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Digital Marketing Analyst and Consultant | ADJ Prof Social Media/Digital Marketing Analytics
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Digital marketing analyst and strategist skilled at creating and developing consumer­-centric and legally and privacy compliant digital, social, mobile, and web solutions, services, products, and marketing and advertising solutions that increase brand equity and loyalty. Principal consultant to BoomTownROI. Executive Managing Director of European Real Estate Network. Adjunct Professor, Social Media and Digital Marketing Analytics, Loyola University, Chicago. Mentor at National Association of Realtors/Reach startup accelerator program. Inman News Most Influential Leader, Real Estate Technology. Speak nationally and internationally on digital, social, mobile, and web strategies, conduct executive level strategic sessions, and deliver training sessions on digital, social, and mobile marketing strategies, tactics, trends, and best practices. Illinois licensed attorney.
Employment
  • Digital Marketing Analyst and Consultant | ADJ Prof Social Media/Digital Marketing Analytics, present
  • BoomTownROI
    Senior Product Manager, 2014 - 2015
  • CORE TWELVE
    Managing Director, Social Media Strategy, 2013 - 2014
  • Baird & Warner Real Estate
    Vice President, Digital Innovation, 2010 - 2013
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Focused on improving consumer-brand experience through innovative digital strategies
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Innovation junkie, not a bad baker, decent cyclist, love to travel, dad, husband
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