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Professor Brey
57 followers -
A Higher Level of Understanding. Delivered.
A Higher Level of Understanding. Delivered.

57 followers
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Professor's posts

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Presentation on using social media for business intelligence at the University of Akron's Taylor Institute for Direct Marketing.  Check it out!

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Consumer & Organizational Behavior Lecture Presentation (HT344, Chpt 6 & 7) 

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Some very interesting tools - if you haven't come across these yet.

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Digital Marketing: Social Media Measurement Lecture Notes (MKTG-7546, Module 8)

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Digital Environment Marketing: Strategic Integration of Social Media Lecture Notes (MKTG-7546, Module 7)

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Hmmmmmm, a Klout bomb. I have to admit this is a new one ten for me.

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Digital Environment Marketing: Internet Marketing & Technology Determinism Lecture Notes (MKTG-7546, Module 6)

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A great visualization of social media outcomes.
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