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Everything involved with Inbound Marketing not only generates more leads but it ultimately nurtures and converts leads into customers and sales better than any other online marketing efforts. That's because one of the critical components revolves around creating useful quality content that helps or entertains your target audience in one way or another... This ultimately gets your target audience to get to know, like and trust you... and when they do they're more willing to do business with you. While I'm not surprised by the results of this study it is nice to see hard facts backing it up :-)
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