'I wanted to make something bespoke for Alexa which felt special and couture. I was looking at the silhouette and how we could add volume in an interesting way. I thought a Watteau back would be beautiful.'
See the story: http://vogue.cm/1bxnvtK
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+44 (0) 203 3273 758
35-47 Bethnal Green Road London E1 6LA United Kingdom
Established in London in 2005 by Erdem Moralioglu, the eponymous ready-to-wear brand, Erdem, has come to be synonymous with versatile yet powerful femininity. Erdem trained at the prestigious Royal College of Art in London where he remained to launch the brand following his graduation. Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, Erdem has created a beautiful world of the delicate mixed with the bold.
Erdem has received numerous accolades over the years, including the 2008 British Fashion Council’s Fashion Forward Award; the 2010 inaugural Vogue / British Fashion Council Designer Fashion Fund Award, the 2012 British Fashion Council’s New Establishment Award and the 2013 British Fashion Council’s Red Carpet Award.
Erdem is sold in over 170 of the most exclusive retailers, including Barneys New York, Bergdorf Goodman, Lane Crawford, Colette, Dover Street Market and Harvey Nichols.