So, social posts not labelled as ads, being sold as ads in the GDN (I assume) no tagging, no mention of it being an ad at all, just pushed out to peoples web pages and folks get charged on a CPM, per engagement, CPC model?
How will this impact on publishers? And what would the FTC or ASA have to say about all this?
And what of the impact on many companies using G+ as a conversational tool?
Do they suddenly have to be mindful that their every post may well be used as an ad and charged to their PPC account?
How will their followers react to posts that are designed to attract clicks or sales for instance?
Interesting idea (simply because of the power and reach) but we need a little flesh on the bones and some extra detail from Google as to the finer mechanics and logistics of this in practice. A potential minefield for all!
Don't get me wrong, it's definitely a cool innovation with potential in the right context and sitting but I feel that to package it all simplistically as an "ad" is a little confusing and blurs the lines between organic social content created by brands and ads created by brands. How will we as users be able to differentiate? Will every piece of content that appears on the GDN be an ad? Or will it be a piece of socially shared content from the G+ stream?
I'm sure you guys are having these very conversations in house +Eran Arkin
would be great to learn how this is expected to work in a way that is clear and transparent and assuages the concerns of the various constituencies. Thanks!