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EquaLex
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Go beyond basic compliance and access a growing market with guidance from disability lawyers, architects and designers.
Go beyond basic compliance and access a growing market with guidance from disability lawyers, architects and designers.

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Examples of ‘disruptive’ businesses breaking into the disability market.
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The U.S. Department of Transportation imposes a $2.75 Million fine on United Airlines for its failure to provide prompt and adequate assistance to passengers with disabilities. The fine relates to a number of instances between 2013-15 that contravened the Air Carrier Access Act.
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Consumers with disabilities tend to be extreme users of products and services. Design challenges from this consumer segment present valuable opportunities and inspiration to improve products and services for all consumers.

Microsoft appears to understand this as well as the importance of gaining valuable user insights if it is to truly realise it's revised mission "to empower every person and every organisation on the planet to achieve more".

The American Council of the Blind's announcement last month of its partnership with Microsoft to advance the accessibility of information technologies is evidence of this understanding.

Through such partnerships, businesses can create new opportunities to engage with mature markets as well as new revenue streams.
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Nike's easy-entry to the disability market in 2015. Richard Whittle highlights how businesses can learn from Nike's development and marketing of its Flyease technology (Nike's easy-entry and closure system for shoes).
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The costs of having an inaccessible website. Jonathon Hensley highlights why website accessibility needs to be high on the agenda of your business.
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