Stop making emotional decisions about your ebook and start using data!

Below you'll find a link to a great presentation by Mark Coker of Smashwords. He's used his data (as the largest distributor of self-published ebooks) to provide some real-world answers to important questions authors face. Like:

* What price point moves the most books?
* What price point nets the author the most money?
* How spikes impact long-term sales of ebooks

It's worth flipping through.
This presentation was given at the RT Booklovers convention in Chicago April 11, 2012. It analyzes a nine-month chunk of Smashwords sales data, aggregated acro
Deprecated Dave Slusher's profile photo
Just look at the pretty pictures. Yes, my analysis showed that using JA Konrath's sales, his revenue maximized around $3 price, but was within 10% of max from about $2.50 to $5.00. His statement that you sell 6X books at the $2-3 band than the $9-10 is very consistent with that data.
I took this data plus more I've gotten from Nate Lowell to mean that an indie writer should probably start at $4.95 and occasionally go on sale to $2.99. That's what I'll do when I publish my novel. $4.95 doesn't cost you much in revenue but also keeps you out of the basement, while allowing you room to discount if you want.
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