Stop making emotional decisions about your ebook and start using data!

Below you'll find a link to a great presentation by Mark Coker of Smashwords. He's used his data (as the largest distributor of self-published ebooks) to provide some real-world answers to important questions authors face. Like:

* What price point moves the most books?
* What price point nets the author the most money?
* How spikes impact long-term sales of ebooks

It's worth flipping through.
This presentation was given at the RT Booklovers convention in Chicago April 11, 2012. It analyzes a nine-month chunk of Smashwords sales data, aggregated acro
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Just look at the pretty pictures. Yes, my analysis showed that using JA Konrath's sales, his revenue maximized around $3 price, but was within 10% of max from about $2.50 to $5.00. His statement that you sell 6X books at the $2-3 band than the $9-10 is very consistent with that data.
 
I took this data plus more I've gotten from Nate Lowell to mean that an indie writer should probably start at $4.95 and occasionally go on sale to $2.99. That's what I'll do when I publish my novel. $4.95 doesn't cost you much in revenue but also keeps you out of the basement, while allowing you room to discount if you want.
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