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Epic Marketing
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Getting the most from your Google AdWords campaigns
Getting the most from your Google AdWords campaigns

42 followers
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Spot on. Great article!

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This morning's work - an article about RLSA strategies in AdWords.

 http://epicmarketing.com.au/remarketing-lists-rlsa-campaigns/
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Loving this from Hocking Stuart. Would self-deprecation work in PPC ads? It may be worth a try. 
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First click. Last click. Better understand the purchase path with the new attribution tools in AdWords

https://plus.google.com/+GoogleAds/posts/hZTQi6AFbfT

Hey +Dave Booth - thanks for following! I hear you're back in Australia soon - looking forward to seeing what you've got in store!

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Great work from Virgin Mobile - an engaging ad and a slight on society all in one! #marketing #advertising #smartphoneaddiction
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Good news for marketers: Attribution Modeling is coming to AdWords. Find out more in the +Google Ads Help Center (linked below) and start better valuing and understanding the impact of your campaigns today.

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Tip of the Week: Understanding your conversion funnel
Posted by +Daniel Waisberg 

If you have a conversion in your website that takes a few steps to complete, chances are your customers abandon the process sometimes. Either because it is too long, too complex or just not well designed.

In order to understand and optimize your conversion funnel, Google Analytics offers a capability called Goal Funnels. In order to use it you will need to create a destination goal ( goo.gl/5PRKkq ) and fill in the steps of your funnel. Then, head to your account and look for the report under Conversions > Goals > Funnel Visualization.
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A question often asked - why are we paying for clicks on our own brand name? Here are just a few reasons: http://www.wordstream.com/blog/ws/2013/03/19/why-bid-on-branded-terms-ppc
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