— KEVIN POTTS
— KEVIN POTTS
Do you want people to come back for more after reading your blog for the first time?
Write posts that people love to read! The way you develop, write and organize content determines whether or not readers are attracted to your blog posts. And it’s not hard to do if you have a process.
In this article you’ll discover nine steps to a well-written blog post. These tips will help you create posts that are easy for readers to follow and digest, and make them loyal fans of your blog.
#ContentMarketing #ContentStrategy #SEO
— SAUL BASS
The reasons to restructure an account are numerous: increase ad relevancy, better search query sculpting, improve conversion rate, streamline reporting, and the list goes on and on. When done properly, large-scale restructures can significantly improve the performance of a paid search account. However, a restructure can have negative implications if you aren’t careful.
Before the final diagnosis is prescribed and you dive into a major restructure, you should dig into few specific areas of your account. You may find that a top-down restructure may not be your immediate course of action to improve performance. Either way, you need to grasp all of these elements because they will impact your new structure – but one or more of these might take the account to the next level without so much heavy lifting.
Here is a checklist of items to review before committing to a restructure. And these are all items to include in your restructure plan. I mention this because often people think a "restructure" is just moving keywords into new campaigns/ad groups and that will magically make everything work better. For example, if you have poorly written ads serving your keywords now and don’t revise them, then you’ll still have poor ads and weak CTR after your restructure.
#SearchMarketing #SearchEngineMarketing #AdWords #SEM #PPC
— LOUIS SILVERSTEIN
"It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be."
- Rand Fishkin
While the Vikings are gone their legacy is remembered, such as at the annual Jorvik Viking Festival in York. The Norsemen's military prowess and exploration are more often the focus of study, but of course the Vikings were more than just bloodthirsty pirates: they were also settlers, landholders, farmers, politicians, and merchants.
Between the 8th and 11th century (the Viking Age), Europe saw significant technological advances, not all of them Scandinavian — the Anglo-Saxons, Frisians and Franks were equal players. To understand these changes, we have to see them in the context of increasing contact between Scandinavia, the British Isles, and continental Europe — in which the Vikings were key players. Technological innovations such as the potter's wheel and the vertical loom transformed not only the types of products being manufactured in Viking settlements, but also the scale on which they were produced.
Technological developments emerged as people came together in growing coastal trading centers and market towns. The world was rapidly becoming more joined-up during this period than at any time since the heyday of the Roman Empire. Trade fostered international links across the North Sea, Baltic and beyond, and similar developments were happening as far afield as the Middle East, Africa, and Asia. This was a period in which people began to live and work in entirely new ways, and technological change was both a cause and an effect of this.
— JOHN ALLSOPP
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