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ePageCity - A Chicago Website Design Firm
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Google has launched dynamic structured snippets for AdWords.The automated extensions display industry-specific, structured information about products and services on advertisers’ sites.

Google says this extension will show automatically on eligible ads when the landing page has a matching category for a search. The snippets can display additional details about the content found on the landing page for the ad, like specific brands or subcategories.

They can display with other extensions, though if Google finds that other extensions perform better than structured snippets, they’ll be more likely to appear with your ad instead.

Some dynamic structured snippets performance data will be available from the automated extensions report from the Ad extensions tab.

Advertisers can fill out a form to opt out of dynamic structured snippets, but Google emphasizes that automated extensions are a factor in Ad Rank.
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Content marketing has become a buzz phrase, not unlike “inbound,” “SEO,” and other words thrown around by digital marketers.

All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that describe a laundry list of things. For example, “content marketing” is often used interchangeably with “social media.”

In passing conversation, this might not be a big deal, but if you make generalization mistakes when creating a content marketing strategy, it can negatively impact your success.

#ContentStrategy #ContentMarketing
Some marketers make “content marketing” interchangeable with content-marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again.
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"It is important not to let the perfect become the enemy of the good, even when you can agree on what perfect is. Doubly so when you can’t. As unpleasant as it is to be trapped by past mistakes, you can’t make any progress by being afraid of your own shadow during design."

— GREG HUDSON
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"Some people want their paychecks and to go home, and that’s fine. You and me, though—we’re gonna work harder than they do. We’ll build things that ensure that entire populations just setting foot on the web for the first time can tap into the collected knowledge of the whole of mankind."

— MAT MARQUIS
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"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can’t invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes."

— D. H. LAWRENCE
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Close your eyes and imagine a world where web pages are ranked not only on popularity — i.e., the links that point to them — but also by the accuracy of information they contain. That world may not be too far off.

As New Scientist recently reported, a team of research scientists at Google has published a paper (PDF) explaining the idea of Knowledge-Based Trust (KBT), an alternate way of determining the quality of web pages by looking at how accurate they are.

#SearchOptimization #SearchEngineOptimization #SEO
Will Google someday rank web pages based on how accurate they are? A new paper suggests they might.
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"The difference between a Designer and Developer, when it comes to design skills, is the difference between shooting a bullet and throwing it."

— SCOTT HANSELMAN
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Mobile email design is not only a content choreography issue, but involves many design elements.

We should never consider the design for mobile devices a simple matter of catering to "screen size". Instead we need to have a comprehensive approach that takes into account the very different ways that people use the web — and email in particular — on small devices.

We’re going to identify some of the key considerations in mobile email composition. These rules are not meant to necessarily answer all the requirements of email design for mobile devices, but they are certainly a very good starting point.
Mobile design presents challenges and email design is crazy hard. Massimo shows you how to tackle the beast that combines both - mobile email design.
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No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience.

If the past few years have taught content marketers anything, it's that consumers love a good brand video. The proof is in the millions of YouTube views, Facebook likes, retweets, and shares that branded films and video series generate online. Brands like GoPro, Dove, IKEA, and Chipotle have acquired a reputation not just for their products, but for the content they produce and the caliber of their Web videos.

There's value in that. Videos can create an emotional connection between consumer and brand that potential customers will draw from when gauging how they feel about a company's products. Videos can educate and inform, and they can entertain. Write a compelling brand story that can be conveyed through video, and your followers and fans will talk about it, share it, and remember it. Just ask Kraft Peanut Butter, which has received more than 1.1 million views and close to 10,000 shares on Facebook since launching its new brand video in February.
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"Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It’s simple, it’s elegant, you can slip it in your pocket, but it’s got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open – and that can be intimidating and occasionally harmful."

— MARISSA MAYER
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Advertising is the one industry where all the experts seem to be the people who don’t work in it.

— WILLIAM CHILDS
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Is content a sustainable competitive advantage?

No. It’s not. And, now let me tell you why.

A reporter was interviewing me a couple of weeks ago for our upcoming book launch and he asked if he could “push back” a little on a word that I used. It was a word that, in his mind anyway, was one that we marketers tend to throw around a lot. I said “sure, push away.”

The word was “strategy.” He said, “Tell me – what is strategy?”

OK, yeah, time to go get a cocktail.

But, the good news is that I didn’t have to come up with a great definition of “business strategy” (because, let’s be honest, we’re not talking military here). Harvard Business Professor Michael Porter gives us a perfectly capable answer. (By the way, I cannot implore you enough to go learn from this teacher.)

#ContentStrategy #ContentMarketing #SM #SMM
Content isn’t a sustainable competitive advantage because all competitive advantages are transient. Robert Rose shares that what should be sustainable is looking at marketing as a way to fit a content purpose, not the other way around.
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4541 N Ravenswod Ave Chicago, IL 60640
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Creating custom websites to help our clients survive in today’s fiercely digital jungle.
Introduction

ePageCity is a Chicago-based firm that Designs, Develops and Optimizes Websites for enterprise level brands, small businesses and non-profits. With more than 12 years of experience, our website designers, web developers and search optimization specialists deliver custom websites that help our clients survive in today’s fiercely competitive digital marketplace.  

ePageCity Chicago is known for its:

  • Refreshingly fast web development.
  • Affordable website design
  • Delightfully smart website talent and sales team