I'm a search marketing consultant, I develop custom SEM strategies for high-profile companies, new methodologies and assistive software for SEOs.
On Google+ I mostly share and create contents related to marketing but, especially during the weekends, I'll share also posts about science, nerd things and art (which includes narrative-focused video games).
You can read a glimpse of my most peculiar SEO posts
visiting my "Insightful SEO stuff
" collection of posts.
My approach to search marketing and SEO is partly science-based: while information retrieval, database design, statistics and math do not always have a direct effect on my daily SEO activities, this knowledge helps me to distinguish between flawed SEO theories/statements and good SEO information. It also helps me to foresee where search marketing is headed to and how things will change over time.
I publish my SEO articles, analyses, insights and detailed explanations on my personal blog (in Italian): LowLevel.it