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Engineered Media
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Pinterest is a dynamic social media platform for sharing favorite images, videos, fun media, etc. Using Pinterest, you can connect with other like-minded people by sharing your hobbies and interests through online bulletin boards. Pinterest can be used as a social networking tool to promote your business. It is meant to be a little informal compared to other available forms of marketing. Pinterest allows businesses to create pages aimed at promoting their companies online. Such pages can serve as a virtual storefront. Further, brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media.

Business pages can include various data, topics, and information such as prices of products, ratings of movies or ingredients for recipes. You can start a business page with Pinterest as a part of your media strategy initiative to generate new opportunities to connect with your customers and other communities with shared interests. It has the potential to generate substantial
revenue and attract heavy traffic in the long run.

Pinterest can be used as an effective tool for interaction with prospective customers.
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Twitter marketing is a powerful tool for companies of every size and structure to reach out to new customers, promote their brand, and connect with the rest of the companies.

Users can find out if customers are talking about them, and the business can accordingly respond. Tweets create another instance for the business that shows up in the search engine results. Twitter serves as a solid foundation for your business to branch out into other social sites.

Twitter is a great platform for projecting what your company is doing and accessing a large audience, where your Tweets can promote products and events.

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#WisdomWednesday
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Google+ is a social networking platform, relished by millions of users. Besides being a networking platform, it is a channel to make you known to search engines. Your presence on Google+ helps in improving your organic search visibility. You can follow people in 'Circles' on Google+ for sharing information.

Advantages of Google+

1] Branding – Google will fetch data from Google+ for brand-named keywords. Your presence on Google+ marks up high on SERP.
2] Improved Search Rankings – Shares (+1) are like social recommendations that affect your search rankings.
3] Link Building – One link on Google+ acts as one back-link for your website. Your link gets submitted to Google’s index straight away.
4] Quality Reviews – Google flashes the ratings and the reviews you have received, making your business more compelling.

Google+ can be a source that can draw immense traffic to your website. To promote your business using Google+, try to use all its available features. Google+ helps your website stand out among millions. It gives your website a measurable momentum and continuous growth. You can easily integrate other
services (YouTube, Hangout, etc.) to avail the maximum benefit. It helps you build credibility

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#SocialMediaMonday
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Brand Awareness

Brand awareness is a degree to which your brand name is known. Brand name solidifies customers’ trust. So, it is important that your brand name overshadows your products.

Promoting the brand name helps your business grow and get over an obsolete business state.
Social Media Marketing can help you in branding your business. It helps you increase your public profile as well. All you need is to
- Choose right Social Media Channel for your business.
- Finalize a social content strategy.
- Make a strong content strategy.
- Participate in good conversation with your customers to let them feel more connected

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#FactFriday
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Importance of Social Media

The importance of social media is undebatable. It is a powerful channel of marketing, a game changer for any business. It provides us the flexibility to communicate at both personal as well as business levels. Business owners can improve search rankings, leads, sales, and traffic using search media. This can be done at reduced marketing expenses. A wisely implemented Social Media Optimization strategy can give a great boost to your business. To draw maximum benefit out of Social Media, you need Social Media Marketing to set clear and well-defined business goals and objectives.
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The greatest value of social media marketing is your ability to foster and engage with a community of other people. That engagement is at the heart of social media, and without it, you're left with a microphone and no one to hear you. You have the opportunity to interact with customers from all over the world—including those who are right down the street—on a huge scale. If a current or prospective customer has something to say to you or about you, you now have the ability to respond immediately.

Brands and businesses can begin to build relationships with their customers beyond those that happen during normal transactions. These relationships are what keep customers coming back, increasing both loyalty and retention. By providing a great place of engagement for your community and helping build valuable, authentic resources for your brand's niche, you're also building up authority for your brand within your industry. All brands start in a similar unknown place, and the more you give, the more authority you'll get back.

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If you aren't taking advantage of the power of Adwords, you are missing out on a potentially huge source of business for your website.

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#AdWordsExperts
#OnlineAdvertising
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Why does a company need social media?

Your customers are online. They are interacting on social channels with their friends, colleagues, & other brands in search of information, recommendations, & entertainment. If your company is not around to answer, a competitor will be.

In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening.

Because so much of the customer experience now lives on the web, social media enables brands to take part in a customer's online experience outside of the typical channels.

Maybe a better question is, why wouldn't your company use social media?!
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What Are Social Networking Websites?

Online communities people use to communicate with friends, family, organizations, and the world, tools people use for sending instant messages, finding friends, joining online groups, and sharing photos, videos, opinions, articles, and the Web information, stories, and more.

Why Should I Learn About Social Media?
Social networking is the most popular online activity worldwide. By the end of 2011, across the world, social networking accounted for 19 percent of all time spent online, or nearly 1 in every 5 minutes was spent on social networking sites. It may be the best or only way to keep in touch with some people!

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#MediaByDesign
#SocialMediaMonday
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Weekend brainstorming - Getting ready for the week ahead.

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#BrainstormingSessions
#StrategicPlanning
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