Starting at the strategy dept of an int’l ad agency I have watched how ideas are formed and cultivated for mostly offline marketing activities.
Later at a multinational FMCG company, I learned telling apart which ideas are worth to run after. And ran after some awarded ad works as well as first community website idea in the country during the year 2000.
After that joined the 1st internet advertising network in Turkey. Reached 220 sites and achieved good market share with a behavioral analysis tool during the 1st days of digital marketing activities in Turkey.
Then we made our own idea of "1st youth marketing agency in the Eurasia Region" happen. In over 5 years we made many pioneering ideas happen for some bluechip companies.
After that entrepreneurial episode, I lured myself back to corporate to participate in a great team making many first time mobile projects for Turkcell to happen. To name a few, first iPhone applications, first operator social music website and award winning first time 3G services, creating many new mobile media at the time.
My love for Internet again made me join a locally successful online classifieds & e-commerce site, sahibinden.com. For almost 3,5 years I was part of the executive team that created the largest online traffic - and arguably the best Turkish internet venture.
In the beginning of Q3 2013, I joined Yandex Turkey team to help build a substantial business outside of the Cyrillic markets. I was part of the team that achieved highest market share to date in Turkey.
Recently, I am cooking a few projects as well as helping others.