Profile

Cover photo
Emory Serviss
Works at Auburn University
Attended University of Alabama at Birmingham
Lives in Auburn, AL
23,067 views
AboutPostsCollectionsPhotosYouTube+1's

Stream

Emory Serviss

Shared publicly  - 
 
It is clear that our job as online marketers is becoming more diverse, more challenging, and more strategic. We have to have a command of a wide array of tools and tactics, and that's not going to slow down any time soon.  Our evolution has barely begun as an industry, and you can expect more changes and growth for the rest of the year an into 2016.
After sifting through more than 3,600 responses, we've painted a picture of the online marketing industry in 2015. Here's what we found.
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
Landing pages are a fundamental part of a successful #marketing   campaign. Landing pages can help you segregate audiences because they give you a place to craft distinct messages that would be hard to place on your main website.  The best landing pages are simple, speak to the right audience, and are well designed.
Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At Sh
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
Digital #fundraising has become one of the hottest topics among fundraising professionals. But it's more than a fad. Online campaigns are a proven and valuable opportunity for nonprofit organizations looking to engage potential and current donors.
Rebecca Gregory Segovia gives us a look at some of the most valuable insights she has shared over the past few weeks in Digital Fundraising.
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
Running these tests can make a dramatic difference to your #emailmarketing . If it seems like too much to do, ask yourself what it would mean to your business if you got 30 percent more results out of your email program. What if you saw 50 percent more results?
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
Happy 4th of July!
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
Despite the prevalence of e-mail #marketing , poor practices will dampen overall results. Here are the most common bad habits within e-mail marketing campaigns and how you can avoid them.
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
Live video is simply a tool, and in the end, tools are only as valuable as the uses we find for them. The nonprofit world thrives on stories, and Meerkat and Periscope are the next in a long line of storytelling tools.
Meerkat and Periscope are the latest, greatest apps taking the internet by storm. Is it all hype, or is there value for nonprofits?
1
Add a comment...
In his circles
315 people

Emory Serviss

Shared publicly  - 
 
Beautiful day at the beach. +James Spann to bad Alabama seems to be getting some bad weather. Wishing the folks at home the best.
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
Some business owners might think that with the "check-in" craze well past its prime that it is O.K. to forget about Foursquare, but did you know that other sites, such as Pinterest, Vine, Evernote, Path, Flickr, and Serious Eats, rely on Foursquare’s Venue API to integrate and populate location data?  Reason enough alone for a business to claim their location.
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
Email marketing, done correctly, is still a very powerful tool.
 
How's Pinterest building growth. Email!
Pinterest has been a social media and content powerhouse. Columnist Steve Dille shows how its smart integration of email marketing has been a critical part of that success story.
View original post
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
Email continues to be a highly effective digital channel to engage consumers. But the consumer is changing the way they read and react to email, so marketers must respond to these changes accordingly.
1
Add a comment...

Emory Serviss

Shared publicly  - 
 
The future of user experience is growing rapidly and remains strong as designers and developers realize that user experience is becoming just as important as the product or service in which they are promoting.
User experience design is often thought of as a new or emerging concept in Web design and app design. However, it has been around long before it was ever given the name “user experience.” While ...
1
Add a comment...
Emory's Collections
People
In his circles
315 people
Education
  • University of Alabama at Birmingham
    MBA, 1995 - 1996
  • Jacksonville State University
    BS, Marketing and Management, 1991 - 1995
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married
Story
Tagline
"No matter where you go, there you are."
Introduction
Emory Serviss is a Vice President and Retail Product Manager for Cadence Bank a $8.1 billion regional bank headquartered in Birmingham, Alabama. Cadence operates 80 locations across Alabama, Florida, Mississippi, Tennessee, and Texas.  He is responsible for developing strategy, setting direction, and managing all consumer desktop, mobile, and text banking products.  He is also an Adjunct Instructor in the Harbert College of Business at Auburn University. He teaches Marketing on the Internet (MKTG 4500) an undergraduate marketing elective.

Serviss is a highly accomplished digital strategist and marketing professional with over fifteen years of experience in a variety of industries.  He has previously served as the Digital Marketing Director at Copperwing Design, a creative consultancy located in Montgomery, Alabama, as the Web Marketing Manager for Birmingham’s PRADCO Outdoor Brands (a division of EBSCO Industries) and for several years as the eCommerce Marketing Manager for SouthTrust Bank.

An experienced market researcher, Serviss has extensive expertise in strategic planning, marketing plan development and implementation, and campaign analysis and tracking.  He strives to combine primary and secondary research data, technology, and user experience to develop interactive marketing strategies that create engaging online and social experiences resulting in increased business revenue and optimum profitability.

Serviss is a regular speaker at interactive events on topics such as SEO and Social Media. He earned his MBA at the University of Alabama at Birmingham, as well as a bachelors degree in marketing and management (double major) from Jacksonville State University.

In his spare time, Emory enjoys the company of his amazing wife Lil, their beautiful daughter Josie, and their newborn son Jimbo.
Bragging rights
I travelled the world growing up as an Army Brat.
Work
Occupation
Retail Product Manager
Skills
Traditional Marketing, Digital Marketing, Social Media, Web 2.0, Web Development, eCommerce
Employment
  • Auburn University
    Adjunct Instructor, Harbert College of Business, 2014 - present
  • Cadence Bank
    VP, Retail Product Manager, 2014 - present
  • Cadence Bank
    VP, Electronic Channel Strategist, 2011 - 2014
  • Copperwing
    Digital Marketing Director, 2011 - 2011
  • ERSCO Marketing Solutions
    Principal, 2009 - 2011
  • Colonial Bank
    VP, Web Marketing Manager, 2009 - 2009
  • PRADCO Outdoor Brands
    Web Marketing Manager, 2005 - 2009
  • SouthTrust Bank
    AVP, eCommerce Marketing Manager, 2001 - 2005
  • USF Surface Preparation Group
    Manager, Market Research, 1999 - 2001
  • Summit Marketing Group
    Management Information Analyst, 1996 - 1999
  • Walt Disney World
    College Program, Merchandise Host, 1992 - 1992
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Auburn, AL
Previously
Ft. Knox, KY - Jacksonville, AL - Ft. Bliss, TX - Jerusalem, Israel - Alexandria, VA - Norfolk, VA - Birmingham, AL - Marietta, GA - Newnan, GA - Auburn, AL
Emory Serviss's +1's are the things they like, agree with, or want to recommend.
Nook HD and HD+ get full Google Play support for Android apps
www.theverge.com

Barnes & Noble's Nook tablets have always been surprisingly good Android devices with one critical flaw: very few apps. That's because to-da

Words With Friends Free - Apps on Android Market
market.android.com

The #1 mobile word game Words With Friends Free is now available on Android. Play Words With Friends Free, the #1 mobile word game, with bo

Crowdfunding: Where things stand one year later - Fortune Tech
tech.fortune.cnn.com

Equity-based crowdfunding has yet to take shape one year after the JOBS Act was signed.

DailyTech - Happy Birthday: The Mobile Phone Turns 40
www.dailytech.com

Much has changed, but cell phone inventor Motorola's legacy lives on at new parent Google

Microsoft announces Surface tablet
bostonherald.com

Microsoft Corp. didn’t succeed at making an iPod killer or an iPhone killer, but now it’s going after the iPad. The software giant announced

Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and...
www.seomoz.org

Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS,

Dow soars to 4-year high
money.cnn.com

U.S. stocks rallied Tuesday as investors welcomed a rise in U.S. manufacturing activity and digested a mixed batch of corporate earnings

Apple iPad vs. Nook HD+: Barnes & Noble CEO William Lynch compares t...
newyork.newsday.com

While Barnes & Noble Chief Executive Officer William Lynch describes Apple’s iPad as a great product, even a "juggernaut," he also has a few

4 Trends That May Surprise Online Marketers In 2013
searchengineland.com

Over the last year, like every year prior, online marketers have witnessed an incremental growth in digital advertising spend and a rapid ad

JSU Marching Southerners, London's New Year Parade 2012
www.youtube.com

The JSU Marching Southerners play a short concert before an enthusiastic crowd shortly before stepping off to lead the 2012 London New Year'

10 Predictions for Inbound Marketing in 2013
www.seomoz.org

As is tradition here at Moz, I'm conducting my annual analysis of my predictions from 2012, and if I score high enough, predicting what will

How regional banks can help small businesses export | Smart Business
www.sbnonline.com

How regional banks can help small businesses export - Ianni Palandjoglou, Senior vice president, international, Cadence Bank

2012 Holiday Card
cadencebank.com

Happy Holidays! Please enjoy warm greetings this holiday season from your friends at Cadence Bank.

Going Mobile for Cyber Monday Deals
abcnews.go.com

Cyber Monday deals lure shoppers into spending more than $1.5 billion today.

Twitter tweaks privacy policy adds transparency - CIOL News Reports
www.ciol.com

From now on, you can opt for or out of any preferences that might give out more information than you would like to share with the microblogg

Disney to buy Star Wars producer for $4.05 billion
www.reuters.com

(Reuters) - Walt Disney Co said on Tuesday that it had agreed to buy film maker George Lucas's Lucasfilm Ltd and the Star Wars franchise for

5 Facebook Marketing Resources You Didn't Know About
www.seomoz.org

Facebook advertising is here to stay, and marketers are spending more time and money on their platform than ever before. Joanna Lord discuss

'Sesame Street' puppeteer Jerry Nelson dies
www.latimes.com

Jerry Nelson, the puppeteer who gave voice to dozens of characters on "Sesame Street," "Fraggle Rock" and " The Muppet Show ," died at home

Help me raise money to buy Nikola Tesla's old laboratory - The Oatmeal
theoatmeal.com

I'm starting a campaign to try and raise enough money to buy Nikola Tesla's old laboratory, the Wardenclyffe Tower. Comics: Random Most Popu

The Holy Grail of Panda Recovery – a 1 year Case Study
www.searchenginejournal.com

Prospective client: Help! I've fallen and I can't get up! Me: Where are you? Prospective client: Massachusetts. Me: I'm 3000 miles away – ca