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Emory Serviss
"No matter where you go, there you are."
"No matter where you go, there you are."
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Emory's posts

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While it is true influencer marketing can be expensive, there are an immense amount of opportunities available to everyone with a little creativity and an open mind. 

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I am wrong more than I am right, but I called this last year. In fact, I even used a quote from Jeff Bezos in my LinkedIn Pulse article titled, "E-Commerce Trends for 2016 and Beyond" that I wrote last February. I am no soothsayer, but based on the amount of money being invested in #AR and #VR I knew it was only a matter of time when #eCommerce would come into play.

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Need to brush up on your social media skills? Enrolling in the new Hootsuite Academy is one way you can build the expertise you need to help drive business results using Facebook, Twitter, and other social networks.

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In this delightful and insightful documentary "Remember Those Great Volkswagen Ads?" British filmmaker Joe Marcantonio explores the transcendent power of advertising to help brands overcome their limitations and establish an enduring, vibrant image in the hearts and minds of consumers.

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How is your website doing? It is remarkable how many organizations cannot answer this simple question. Many months, sometimes even years pass after the launch of a new website, and it is still unclear how well (or how badly) the website is performing and nobody seems to be able to put a value on it. The truth is, they simply don’t know. They can’t know, because they aren’t measuring.

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Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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The +Auburn University Marching Band participated in the 2016 #Homecoming Parade. #WarEagle

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In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?

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How’s your landing page doing? What have you done in terms of landing page optimization to generate new leads?  Here are a few landing page examples collected from Unbounce customers and other marketers that you can use for design and copy inspiration. Each example includes a critique of what’s good, and what could be changed or tested.

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What makes a great cause campaign? How do you get people to stop bad habits, adopt good ones, or do something about a societal or health issue that may not even be on their radar?
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