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Emma North
Works at Koozai (Digital Marketing Agency)
Attended Noadswood School
Lives in Southampton, UK
895 followers|49,372 views
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Emma North

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Join the new UK #SEO group on Inbound.org:
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Emma North

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2014 #LinkBuilding  success stories from leading #SEO experts (and me I'm afraid), great for link building inspiration:
40+ SEO experts share their favorite link building story from 2014, highlighting what led to their success.
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No great surprises here but one to be aware of...
 
I’ve been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. 

(If you’re curious -- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

On a personal note, it's been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn't always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users.  Thank you!

Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.

It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.

As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.
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Emma North

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Fun +Google Easter Egg based on the 1998 April Fool's joke:
Google has a new easter egg, mostly designed for server geeks and SEO geeks, at google.com/teapot. The page itself serves up an 418 response code, which is
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It's #video time! This video looks at the basics of #SEO  competitor analysis, including why it's important and what you can learn from it:
SEO Competitor Analysis can help your online business outperform your competitors with the minimum of work. In this video Emma explains what to analyse.
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Emma North

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5 actionable tips for busy marketing managers and small business owners, designed to help you get more out of your working day and increase productivity:
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The sliding scale of in-house to outsourced #digitalmarketing...
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Who knew... #googleplus   #notdeadyet  
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.
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Emma North

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Brilliant new "Beginner's Guide to Link Building" by +Paddy Moogan. Well worth a read for both newbies and experienced SEO's. #linkbuilding   #seo  
We're excited to announce the third beginner's guide from Moz: The Beginner's Guide to Link Building!
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Video is an incredibly powerful tool for #ecommerce websites. Here are some examples of sites doing it really well, including +Zappos.com, +Simply Beach and +The Home Depot
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Emma North

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The latest #gaypride  banner is live in Google search:
Every year for Gay Pride Month, Google has dressed up their top bar, like they do for the year-end holidays, with rainbow colors. This year, the colors are much more vibrate.So when you search for [
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People
In her circles
590 people
Have her in circles
895 people
Joseph Mc's profile photo
Andrew Curtis's profile photo
Nigel Ohrum's profile photo
Stacey Mathis's profile photo
Dustin Verburg's profile photo
Anthony Klatch's profile photo
Nazma Noor's profile photo
John Clark's profile photo
iulian putuvai's profile photo
Education
  • Noadswood School
    2002
Basic Information
Gender
Female
Looking for
Networking
Birthday
October 20
Relationship
Married
Story
Tagline
Digital Marketing Executive at Koozai with a passion for SEO, PPC, PlayStation and Man United. Not necessarily in that order.
Introduction

I joined Koozai with 5 years’ digital marketing experience, having worked on website development and optimisation for a fuel and lubricants distributor.

I work mainly in SEO and PPC, in particular at post-Penguin backlink analysis and penalty recovery.

Bragging rights
Entering parenthood in December 2013.
Work
Occupation
Digital Marketing Executive at Koozai
Skills
SEO, PPC, Social Media, Digital Marketing
Employment
  • Koozai (Digital Marketing Agency)
    Digital Marketing Executive, 2012 - present
    Management of SEO and PPC projects for Koozai clients including implementation and optimisation of campaigns.
  • WP Group
    Digital Marketing, 2007 - 2012
    Responsible for the development and upkeep of 10 company websites as well as design of online and offline publications.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southampton, UK
Emma North's +1's are the things they like, agree with, or want to recommend.
Koozai TV Video Outtakes 2013
www.koozai.com

A laughter-filled look back at the un-aired mistakes we made on Koozai TV this year including all of your favourite team members.

The SEO Changes You Need To Consider For 2014
www.koozai.com

Emma North looks at how the changes in 2013 should be considered for SEO In 2014. From Hummingbird and Penguin to (not provided) and in-dept

The Road to Manual Penalty Recovery: An Anonymous Case Study
www.koozai.com

After successfully getting an Unnatural Links penalty revoked. Emma North discusses the process she took to recover from a manual penalty.

SEO Services from FRUITION
fruition.net

SEO Services & Website Development Since 2003 Since 2003 Fruition has provided class leading SEO and website development services for SMBs u

How To Use Webmaster Tools To Reclaim Organic Keywords & Rankings
www.koozai.com

This post by Emma North explains how to use the Search Queries Report in Google Webmaster Tools to continue getting actionable data after (n

Rediscover the Search Queries Report to Beat (not provided)
emmanorthseo.blogspot.com

Discover how to use the age-old Search Queries Report in Google Webmaster Tools to reclaim organic keywords lost to (not provided).

The Delaney Daily
paper.li

The Delaney Daily, by Paul Delaney: updated automatically with a curated selection of articles, blog posts, videos and photos.

Matt Cutts on Multiple Domain Names: Avoid Massive Cross-Linking Schemes
searchenginewatch.com

If you have multiple domains, should you link them altogether, or will this look spammy? Google's Matt Cutts says to keep everything within

A Beginners Guide to SEO Keyword Research
www.ben-norman.co.uk

This beginner’s guide to keyword research is designed to help you find the best possible target keywords for your site and understand how to

SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013
www.searchmetrics.com

The study deals with the definition and evaluation of ranking factors that have a positive correlation with the front rank in Google organic

Official Google Webmaster Central Blog: Backlinks and reconsideration re...
googlewebmastercentral.blogspot.com

Friday, June 21, 2013 at 1:26 AM. Webmaster level: advanced. When talking to site owners on Google Webmaster Forums we come across questions

Why Backlink Analysis Is Not Just For Penguin Survival
www.koozai.com

Emma North of Koozai discusses some of the benefits of frequent and regular backlink analysis, besides Penguin-checks and spotting unnatural

Top 31 SEO Experiment​s You Want To Know About - Search Engine Journal
www.searchenginejournal.com

If you own an online business, or work in the world of search engine optimization (SEO), then you probably know by now that SEO is not an ex

SEO, Content Marketing, and Social Media: The Best Of May 2013 | @aseoho...
www.aseohosting.com

The flowers arrived as expected in May, but so did a new Penguin update from Google. Now, more than ever, it's important to make sure your S

4 top tips to recover from Penguin 2.0
www.wordtracker.com

So unless you’ve been living beneath a boulder for the last fortnight you will know that Google have once again stirred the search algorithm

Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spam...
www.linkresearchtools.com

Deep Dive into a Penguin 2.0 Victim: HOME24.DE So the Google Penguin 2.0 update launched on May 22 finally, long waited for. Some people men

Free Whitepaper: The Complete Guide To Backlink Analysis And Removal
www.koozai.com

Whether you have already been hit by a Google penalty or want to make sure you avoid one, this whitepaper will help.

How To Recover From A Manual Google Penalty - Step By Step Guide
www.koozai.com

Emma looks at how to tell if you've been hit by a manual penalty and the process you can follow to fix any problems.