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Wildfire PR

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In the fourth of our 'PR director of the future' blog series, we interviewed
Rachel Matthews, strategic B2B communications leader at Cisco, on what she believes the PR industry needs to do in the future.

"What we need is to redefine PR, and then in-house teams need to re-educate the business on what PR actually is and the value of communications as a whole." — Rachel
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The UK electronics systems industry employs more than a million people, contributing over 5% to UK GDP — so why has no-one heard of ARM? Wildfire's Ben Smith discusses...
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What do journalists believe is the future of tech journalism? Wildfire's +Alex Perryman discusses advertorial, click bait and journalistic integrity, which was debated at a PRCA event last week between:
- +ben rooney (editor in chief, Informilio)
- Charles Arther (former tech editor, The Guardian)
- +Alex Wood (editor in chief, The Memo)
- +Sam Shead (technology reporter)
- +Hannah Bouckley (content manager of tech and gadgets, BT.com)
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We won! "This award is testament to the great people that work at Wildfire and the outstanding work they do for our clients." — Louise Andrews, associate director, Wildfire
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Get comfortable folks, it's story time from +Paula Fifield .
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Wildfire director +Andrew Shephard attended the the GSA Entrepreneurship Conference last week watching pitches from venture capitalists, technology businesses seeking investment and large semiconductor businesses that routinely strategically invest in smaller companies. Read on to find out how he got on...
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Wildfire PR

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Launching Wildfire's latest content campaign: THE PR DIRECTOR OF THE FUTURE

What is PR’s role in an integrated ‘comms’ function? Does “PR” even mean anything any more? What does the PR director of the future look like?

If PR directors cannot answer those questions then the CMO will be more than happy to eat their lunch... 
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Leaders of 147 nations met in Paris this week to reach a deal to reduce global CO2 emissions and limit global warming to 2°C.

Hosted by the UN, this is the 21st annual meeting, so why is this particular conference set to make a difference?

Our newest recruit Kiran Saini discusses.
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Don't get +Juliet Philip a satnav for Christmas... She'll throw it straight in the bin!
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Yep, you've read correctly. An emoji has been deemed "word of the year" by Oxford Dictionaries. Here's +Ella Delancey explaining why the world needs to lighten up a bit and embrace change.
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How about some decent mobile coverage at home? Oh, and a new iPad too... +Juliet Philip tells us what she's hoping from Santa this year.
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It's Back to the Future day! What are the pieces of cool technology that we still don't have in the world? +Katrina Farminer takes us through each one.
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Have them in circles
54 people
Ian McKee's profile photo
AD Communications's profile photo
Alex Perryman's profile photo
Richard Lambert's profile photo
Vertical Leap's profile photo
Celerity Information Services Ltd's profile photo
Auscause's profile photo
Marta Kot's profile photo
A4u Performance Marketing's profile photo
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Albany Boathouse Lower Ham Rd Kingston upon Thames Surrey KT2 5BB
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Building awareness, engaging audiences, driving sales
Introduction
Wildfire is a global technology PR agency, and we are one of the top 10 tech PR agencies in the UK, according to PR Week. 

Our purpose-built service offering ensures we create measurable success for tech brands in the digital age, by building integrated campaigns around our clients’ specific communications needs. 

Our high impact PR campaigns build market awareness, engage target audiences and drive sales for technology businesses across global markets. We combine sector knowledge and market insights with traditional and digital PR skills, to position our clients for commercial success.
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