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Wildfire PR

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The humble press release and case study... They're not dead! But they're definitely not the same as they used to be. Wildfire deputy managing director +Debby Penton discusses some of the oldest of PR tactics.
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What's different between the US high-tech renaissance and the dot com bubble? Chris King talks about the shift in investment power from banks to tech companies.
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What will the outcome of general election bring for the digital age? Tom Lawrence discusses technology start ups, connectivity, the NHS, education and cyber security
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Do we really need robots that resemble human beings? Benedict Sycamore discusses Toshiba's latest robot shopping assistant that smiles and blinks while it shows you round a store. Great use of technology or just plain creepy?
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Nearly 60% of over 55s are now on Facebook. But is the older generation putting youngsters off the social networking site? Find out more from Katie Ward's latest blog post.
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We're on the discussion of how best to measure PR. Have a read of +Ian McKee's musings on marketing attribution models. Last-click attribution is well out for PR!
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Our Louise Andrews has seen "unified communications and collaboration utopia". Where? The Royal British Legion! Read her latest blog post to find out more.
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Have them in circles
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PR, marketing and advertising — +Sanjay Dove discusses the mix and why paid-for media is becoming more important.
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Remember when Google bought DeepMind for £450M and then disclosed very little about the deal? Well Google has finally lifted the lid a year later and it's pretty scary and cool at the same time. +Alex Warren discusses...
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What do you mean you didn't know +Ian McKee is running the London Marathon this weekend? He's told EVERYBODY! And this is how he used his digital marketing and good old-fashioned PR skills to raise money for +Cystic Fibrosis Trust. £1700 and counting!
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We spend around five hours a week watching content on mobile devices, so are 4K smartphones the future? Hannah Wright certainly believes so.
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The rise and fall (literally) of Segway — not every tech trend is destined for mainstream domination. Is wearable tech going to go the same way? Ben Smith discusses...
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Have them in circles
57 people
Sven Kersten-Reichherzer's profile photo
Alex Perryman's profile photo
Carrot Communications's profile photo
Emma Raw's profile photo
Andrew Shephard's profile photo
Vertical Leap's profile photo
InMedia Concepts's profile photo
Paula Fifield's profile photo
Spencer Lambert's profile photo
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Albany Boathouse Lower Ham Rd Kingston upon Thames Surrey KT2 5BB
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Building awareness, engaging audiences, driving sales
Introduction
Wildfire is a global technology PR agency, and we are one of the top 10 tech PR agencies in the UK, according to PR Week. 

Our purpose-built service offering ensures we create measurable success for tech brands in the digital age, by building integrated campaigns around our clients’ specific communications needs. 

Our high impact PR campaigns build market awareness, engage target audiences and drive sales for technology businesses across global markets. We combine sector knowledge and market insights with traditional and digital PR skills, to position our clients for commercial success.
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