This is an incredible opportunity found by for those working in #Digital and #SEO whereby you can hijack #Google search results with duplicate content from competitors' sites in order to receive a report for their inbound links.
Have a read and be mesmerised!
#SEOTips #seomarketing #seotipsandtechniques #seotricks #digitalmarketing #contentmarketing #webmastertools
But rather than ground breaking copywriting skills to thank, isn't this just common sense?
In a virtual shop place where the customer is quick to leave your business in a could of dust - isn't injecting a human aspect into the equation the only way to approach customers with both positive and negative news, i.e. making it hard for them to leave as they have now related to you on a personal level?
However, I do see this having an extremely detrimental effect on those ranking 'below the fold'.
There had previously been talk of Google limiting the SERPs to showing just 5 results per page. Whilst the number of pages ranking has remained at 10, only the first 5 results will get any showtime, what with the Knowledge Graph keeping visitors engaged at the top-half of the page.
To put it like this, if you were to create a heat map of how a user will eventually engage with the first page of the SERPs, it would resemble the silhouette of Sophia Vergara - very, very top heavy - but not a bad thing at all.
The key now is to ensure that you are creating a website that is a hub of information and 'knowledge', so that a user - and potential customer - can engage successfully with your site and refer you socially to like-minded friends, family and colleagues.
God, I'm an interesting woman sometimes. O_O
Not only does it separate it from the body content - giving it it's own weight - but the psychology behind it means the reader feels they're receiving the information as more of a side note; making them more relaxed and willing to click-through.
#digitalmarketing #contentmarketing #emailmarketing #emailmarketingtips
Luxury-goods brand have incorporated #Pintrest into their online advertising, allowing users to instantly 'pin' their choice of two images direct from the ad.
Not only that, of course each pinned image then links the user back to its site.
Whilst Gucci could not be described as leaders on Pintrest - they only ever uploading product/promotional images and do not share and engage with fellow users - concept is so simple, but so effective.
It must also be taken into consideration that its high end customer base are not the kind to be tweeting, liking and pinning all day everyday.
My advice would be to target its leather goods and accessories, such as bags and watches - as well as perfumes - which are more accessible to the audiences that use such platforms as Pintrest.
Even better when they return #BlakeLively as one of my many golden locked lookalikes. WINNING. (I'm choosing to ignore the transgender lookalike, however.)
Have you tried and tested the new Google image search?
Simply go to google.co.uk, click Images in the top nav and click the 'camera' on the right of the search box.
#SEO #digitalmarketing #searchtips #googleimagesearch
I stress to my clients that it is crucial that when dedicating yourself to a digital content strategy that you must ensure you not only do what you and your team can handle in the time you have, but to enjoy it.
#Digital #ContentMarketing takes time, effort and patience.
- Wooden Hill VintageOwner, 2010 - 2012
- ShutlDigital Marketing Manager, 2012 - 2014
- City IndexDigital Copywriter, 2012 - 2012
- MindShareSEO Copywriter, 2011 - 2012
- News InternationalOnline Assistant, 2009 - 2011
- London College of CommunicationJournalism
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