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Emily Inglis
Worked at Wooden Hill Vintage
Attended London College of Communication
Lives in London, United Kingdom
212 followers|20,294 views
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Emily Inglis

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Please take just a moment to vote for +Shutl in the Wonga Future 50.

Shutl have made incredible progress serving us all and are continuing their good work by expanding into the US in early 2013.

Give everyone over there a big virtual pat on the back by seeing them win!

Thank you all. :)

#Shutl   #RealBusiness   #WongaFuture50  
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Emily Inglis

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Have you been aimlessly trying to search and analyse your competitors inbound links to minimal or even a rather sketchy success?

This is an incredible opportunity found by +Search Engine Land for those working in #Digital  and #SEO  whereby you can hijack #Google  search results with duplicate content from competitors' sites in order to receive a report for their inbound links.

Have a read and be mesmerised!

#SEOTips   #seomarketing   #seotipsandtechniques   #seotricks   #digitalmarketing   #contentmarketing   #webmastertools  

  
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Emily Inglis

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Whilst my initial thoughts on this are 'No way, Hosé!' - the results speak for them self.

But rather than ground breaking copywriting skills to thank, isn't this just common sense?

In a virtual shop place where the customer is quick to leave your business in a could of dust - isn't injecting a human aspect into the equation the only way to approach customers with both positive and negative news, i.e. making it hard for them to leave as they have now related to you on a personal level?
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Emily Inglis

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I think this development is fantastic... in regards to visitors receiving a higher quality search experience (which of course, is what it's aaaaaall about...right?) 

However, I do see this having an extremely detrimental effect on those ranking 'below the fold'. 

There had previously been talk of Google limiting the SERPs to showing just 5 results per page. Whilst the number of pages ranking has remained at 10, only the first 5 results will get any showtime, what with the Knowledge Graph keeping visitors engaged at the top-half of the page.

To put it like this, if you were to create a heat map of how a user will eventually engage with the first page of the SERPs, it would resemble the silhouette of Sophia Vergara - very, very top heavy - but not a bad thing at all.

The key now is to ensure that you are creating a website that is a hub of information and 'knowledge', so that a user - and potential customer - can engage successfully with your site and refer you socially to like-minded friends, family and colleagues.

God, I'm an interesting woman sometimes. O_O
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Emily Inglis

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I love +Eloqua's  idea of placing your key CTA as the 'P.s.' in your email marketing campaigns.

Not only does it separate it from the body content - giving it it's own weight - but the psychology behind it means the reader feels they're receiving the information as more of a side note; making them more relaxed and willing to click-through.

#digitalmarketing   #contentmarketing   #emailmarketing   #emailmarketingtips  
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it's A-OK sirs! Or 'sits' as I originally mistyped....
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Emily Inglis

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This is making me almost breathless.

Luxury-goods brand +GUCCI have incorporated #Pintrest into their online advertising, allowing users to instantly 'pin' their choice of two images direct from the ad.

Not only that, of course each pinned image then links the user back to its site.

Whilst Gucci could not be described as leaders on Pintrest - they only ever uploading product/promotional images and do not share and engage with fellow users - concept is so simple, but so effective.

It must also be taken into consideration that its high end customer base are not the kind to be tweeting, liking and pinning all day everyday.

My advice would be to target its leather goods and accessories, such as bags and watches - as well as perfumes - which are more accessible to the audiences that use such platforms as Pintrest. 
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Emily Inglis

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Updates on the blog. Check it out for #fashion  and #interiordesign  inspiration.
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Emily Inglis

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The new #Google  image search function is amazing - especially when you search by uploading an image and it returns 'similar' images.

Even better when they return #BlakeLively  as one of my many golden locked lookalikes. WINNING. (I'm choosing to ignore the transgender lookalike, however.)

Have you tried and tested the new Google image search?

Simply go to google.co.uk, click Images in the top nav and click the 'camera' on the right of the search box.

#SEO   #digitalmarketing   #searchtips   #googleimagesearch  
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If you like image search, try Google Goggle, avilable for both iPhone and Android.
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Emily Inglis

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You can create all the high quality content in the world and engage with your users across every social platform 24/7 - but all that could be lost by the absence of a single space in a post code. 
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Emily Inglis

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Most important point made by +B2C here - to HAVE FUN when blogging. 

I stress to my clients that it is crucial that when dedicating yourself to a digital content strategy that you must ensure you not only do what you and your team can handle in the time you have, but to enjoy it.

#Digital #ContentMarketing takes time, effort and patience.
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Emily Inglis

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QR codes are edging towards being the Flash of our generation. In 2015 (and I totally mean 2013), we'll look back and think "QR codes? WELL, that was hilarious." #digital   #digitalmarketing   #QRcodes  
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I once used a QR code for a #B2B  magazine (which was dominantly internal) advertising an #iphone  app - it made sense for that form of advertising, that product, that location and that client but anything beyond can prove highly temperamental and ultimately detrimental if the user becomes frustrated when it doesn't work.
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Have her in circles
212 people
‫احمدرضا نصیرزاده‬‎'s profile photo
HubSpot's profile photo
heart lovely's profile photo
Daltes Robinsons's profile photo
Tom Allason's profile photo
Mint Mind's profile photo
Vertical Leap's profile photo
รวมคลิปเด็ด's profile photo
Beauty Girl's profile photo
Work
Occupation
Digital Strategist
Skills
Digital Marketing, User Experience, Ecommerce
Employment
  • Wooden Hill Vintage
    Owner, 2010 - 2012
  • Shutl
    Digital Marketing Manager, 2012 - 2014
  • City Index
    Digital Copywriter, 2012 - 2012
  • MindShare
    SEO Copywriter, 2011 - 2012
  • News International
    Online Assistant, 2009 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London, United Kingdom
Story
Tagline
Digital Strategist helping SMEs get established online. Creator of Wander [wander-store.com] and training as a full stack Web Developer with General Assembly.
Introduction
As an agile digital strategist with 6 years experience - spanning product management through to marketing and beyond - I help SMEs around the world establish their brands online.

In addition, I run my own business - Wander [wander-store.com] - a contemporary marketplace showcasing a curated collection of emerging fashion and homewares brands in the UK. With features in The Telegraph and The Debrief, I have single-handedly built, marketed and managed the business and will be looking to expand internationally in 2016.

As of September 2015, I will be training as a full stack Web Developer with the lovely lot at General Assembly (graduating December 2015). 

In January 2016, I'll be moving to Australia - predominantly Sydney based - so please do get in touch for a natter.
Bragging rights
Digital Strategist, Fashion, Homewares, Interior Design, Content Marketing, Email Marketing, Social Media Marketing, Start Ups, SMEs, User Experience, Ecommerce
Education
  • London College of Communication
    Journalism
  • London College of Communication
    Fashion Marketing
  • London College of Fashion
    Styling & Photography
  • General Assembly
    Product Management
Basic Information
Gender
Female
Birthday
February 2
Other names
Emily Amelia Inglis