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Ember Solutions
25 followers -
We will work with your business to build strong brand messaging and customer engagement.
We will work with your business to build strong brand messaging and customer engagement.

25 followers
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So excited to see my latest article 'It's all about engagement for bakeries' in print for the National Baking Industry Association and their Australasian Baker publication.

I provide the 7 easy steps to engagement and how bakeries can create value in their social media.

Thanks to Bec Andrews from itsabec'' for the design.
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18/12/2017
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#socialmediatip Know the right time to post!

When was the last time you looked at your Facebook Insights to know when the majority of your likers are on Facebook? Or even, when was the last time, you thought about your target audience and when they are online?

It is highly advantageous to post when your likers are on so that it shows up on their Newsfeed without them scrolling too much. Posting at the ideal time, increases the opportunity of your posts being seen!

So go on, check out your Analytics and schedule for the opportune time for your audience!
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There is good and bad with Facebook's new 'Messenger Kids' app (not yet available in Australia).

It's great that there are apps like this that make it easier for children to message parents safely - with parental controls etc #sociallysafeonline

But it will also add to what Facebook knows about you (well the AI behind Facebook). This brings about the privacy concerns however as a marketer all this information enables better targeting. So there are two sides to the coin.

What do you think?
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I know there is a lot of people concerned about their privacy around the issues of AI listening into conversations, espeically in Facebook. I understand both points of view regarding protecting your identity but I also understand the benefits to marketing and making the most of a business' advertising spend.

But using AI to identify suicidal posts - that's amazing. As someone who has worked in the disaster space, I know there is issues around databases and how to use the information to get first responders there, but it is something that will need to be investigated in the future. If it saves lives then it's a fantastic development.

What do you think?
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People are looking for connections and that means for businesses, you need to use social media to connect with your community and to connect your community.

How do you do that?

1. Know who your community is
2. fine out what they really want
3. provide that information
4. then add value!

This will allow you to build relationships and loyal ambassadors.

So work on getting more connections this weekend!

#itsallaboutengagement
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#SocialMediaTip Be customer centric

It's important to have the focus of your communications around your customers/clients/consumers - what do they want, want interests them, why do they want your products/services?

In this day and age, customers have more power than they have ever had. Information on competitors products / services are at the touch of their finger tips. Therefore it is important to use social media to build a community: engage with them and provide information that is important to them. The more you can develop your community, the more your brand is front of mind. So focus on getting to know them and adding value to them - that is how you build trust and credibility.

#Becustomercentre #itsallaboutengagement
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Some very interesting stats in this report: '30% of Small Business have a Social Media presence compared to 56% of Large Business". This is exceedingly low considering that small businesses target market is on social media and it's how they will find you.

Small businesses need to have a digital footprint as the whole decision making process has changed. Consumers search online for your presence, reviews, recommendations. If you aren't controlling the message they receive, it might not have good outcomes! Isn't it time small businesses gets online?
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Negative reviews can be scary and for some businesses, it can seem like the end of the world. But it's not - what is important, is how you respond, how you acknowledge and how you handle the situation.

This is a clever example of how a business turned a negative review around.

This type of response can't always be done but it does show you that it is not the end of the world.
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Big tip for all social media and communications is 'be respectful' always!!
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Cheers to the long weekend! Hope you all have a fabulous 3 days off!

It's always good to plan and schedule your social media so you can have sometime off and enjoy the rare long weekends!

Did you plan your long weekend posts?

Working on your content pillars, knowing what you will be posting and planning ahead are great ways to make social media easier and fit into your life!
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