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Emanuele Arosio
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Scopri i Backlink da Paura che ti faranno cadere in fondo alle SERP!!! con +Emanuele Arosio 
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Is Penguin 4.0 coming in March 2016? +ale agostini ...forse le nostre previsioni di un'uscita Natalizia saranno disattese?
http://searchenginewatch.com/sew/opinion/2439537/is-penguin-40-coming-in-march-2016
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cerchiamo di mandare siti interessanti :)
In questo hangout analizzeremo 2 siti, uno per settore, con +Marco Volpe e +Emanuele Arosio, due esperti di SEO e web marketing specializzati in queste industrie.

A volte le linee guida generali su “come costruire un sito di successo” non bastano. Ci vuole qualcosa di più per far rappresentare bene sul web i siti dei settori che fanno da vetrina del Made in Italy, ovvero quelli del turismo e del fashion.

Come si svolgerà l’analisi:
 - Contenuti: gli errori più frequenti, i tipi di contenuti che vi aiuteranno ad ottenere un massimo engagement, i migliori formati di meta informazioni;
 - User experience: alcune osservazioni e suggerimenti per rendere piacevole la permanenza dell'usuario sul vostro sito;
 - Off-page: strategie di link building vincenti e quelle da incubo che è meglio dimenticare.
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Learn how Roompot increased their mobile revenue by 480% using Google Analytics and Google Tag Manager in the below case study on the +Think with Google site. 
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HTML validation and Google's web-search ... validation isn't necessary for crawling, indexing, or ranking, as we've said [1] many times in the past. However, if you have problems with meta-tags, structured data, or link-elements (for example, if your hreflang markup isn't being picked up properly), then using a HTML validator can sometimes point you at problems in your markup.

In a recent example, a site was accidentally including a banner in the HEAD of a page. That might look ok in a browser, but it breaks the markup in the HEAD, causing us to potentially ignore the rest of it. A HTML validator can catch that for you. While validators aren't perfect, they will help you get closer to clean markup, which will make it easier to automatically extract your site's meta-data. 

Personally, I use the https://validator.w3.org/ when I need one, there are lots of other options too. 

[1] even together with others :-) -- https://www.youtube.com/watch?v=2XlKn6I9rSc
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