Grazie a e per l’opportunità, a per la bellissima prefazione, ai miei contributor e a chi da oggi vorrà darmi i suoi feedback...Questo libro è per voi!
📈 Social Media Monitoring: intervista a Emanuela Zaccone
Cos'è il Social Media Monitoring? A cosa serve? Perché è fondamentale per un brand? Intervista a Emanuela Zaccone.
Which team dominated on Social Media during the last football season?
Social Media have a significant role in defining the value of a brand online and, as a matter of fact, football teams are brands when talkin
Social Media Monitoring: dalle conversazioni alle strategie
"Social Media Monitoring: dale conversazioni alle strategie" è la guida per creare strategie Social efficaci e misurabili a partire dall'ana
Is Programmatic Video About to Replace the TV Ad? | ExchangeWire.com
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of choice
#TOKFootballReport: the state of soccer on Social Media
What’s the state of major soccer clubs, leagues and national teams on Social Media? Find it out with our latest report!
3 reasons why Facebook video embed is a game-changer
Facebook announced the video embed feature: what does it mean for brands and why it could be a threat to YouTube?
Enhancing Social TV conversations with Tagboard: a chat with Briana Bowers
It is a matter of fact: the Social TV ecosystem is changing, reshaping the ways in which broadcasters use Social Media and brand can discove
TOK.tv | TOK Football Report: Social Analysis of European and National T...
Every year Deloitte publishes its Football Money League report, an interesting document focused on how teams make money. But how do they inv
TOK.tv | Never-ending emotions: 500,000 Social Selfies taken so far!
You know that explosion of joy when your team score? What about the adrenaline after it win a game? Well… try to express it in a sms or in 1
TOK.tv | Why ad synchronization is the future of second screen
Social TV is quickly changing. While we are perfectly aware of what we mean by second screen, we also saw a sort of “natural selection” in t
TOK.tv | How the Juventus Selfie contest led sport and Social TV to a br...
Users Social activities related to TV are proved to be focused on searches, comments and reactions to what users are viewing. As second scre
TOK.tv | From your couch to the Juventus Stadium: take a Social Selfie a...
When launching Juventus Live, we wanted to give you a way to enjoy Juve games with your friends. You took almost half million social selfies
Metto la mia tesi online e sbarco in Silicon Valley
31 anni di Messina, Emanuela Zaccone, ha fondato con Fabrizio Capobianco un'App di social tv che permette di commentare una partita insieme
13 consigli per trasformare una startup in azienda milionaria
TOK.tv | 300.000 emotions in pictures: time to add yours too!
300.000 faces. Smiles. Emotions. Screams. Children, couples, friends. From all over the world. We took more than 300.000 Social Selfies so f
TOK.tv | TOK.tv releases ‘Social Button’, an SDK that makes all sport ap...
We announced today the release of the TOK Social Button, an SDK that makes all sport apps social, while monetizing through TV-synced adverti
TOK.tv | Say welcome to Jeff Slack, our new Executive Vice President
We are happy to announce that there is a new member in TOK.tv family! Today Jeff Slack joined us as Partner and Executive Vice President fro
Il ritorno dello stream (Social): come riattivare la vostra community…
Durante l’estate il tasso di attività online tende a diminuire e così anche l’attenzione della nostra audience abituale. Come ricominciare e