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EmailKarma.net
58 followers -
It's not the size of your list, it's how you use it!
It's not the size of your list, it's how you use it!

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I’ve received this question about Transactional emails under CASL a few times and I had to really dig around and talk to a number of people to come up with a reasonable explanation as it’s quite complicated and many people seem to be confused. Q: Do I…

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Tomorrow marks the second anniversary of Canada’s Anti-Spam Legislation (CASL) coming into force and we’ve seen a number of actions from the enforcing agencies with their new legal powers. To quickly recap: 5 March 2015 – 3510395 Canada Inc. (dba…

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With all of the recent conversations and articles about DMARC and Authentication I thought I would run a quick scan of the banking landscape in Canada. I took a quick look at the top 5 banks in Canada and the Bank of Canada, Canada’s central bank, added…

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On February 9th Google updated an old post detailing email authentication adoption from 2013 (90% of all emails authenticated at the time) to show freshly updated 2016 numbers. This updated data revels that 97% of all emails received by their services are…

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This morning the Canadian Radio-television and Telecommunications Commission (CRTC) issued a notice of violation for Rogers Media Inc of Canada’s Anti-Spam Legislation (CASL). The violation notice discusses issues with Unsubscribes not working or not…

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It was announced yesterday by The Canadian Radio-television and Telecommunications Commission (CRTC) that Porter Airlines Inc. has agreed to pay $150,000 as a result of alleged violations against Canada’s anti-spam legislation (CASL). According to a news…

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Have you been thinking about adding video or animated gifs to your email but other priorities are keeping your tests from succeeding? Or maybe it’s cross department budgeting and time management that are holding you back? Lets look at three different…

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The CRTC released their first significant notice of violation (NOV) under the Canada’s Anti-Spam Legislation (CASL) today, issuing a $1.1 Million fine against Compu-Finder. The NOV outlines the fines are the result of sending large amounts of Unsolicited…

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It has been over a decade since CAN-SPAM became the defacto North America email marketing law, which seems like a lifetime ago, and barely three months for CASL and it seems that the never ending stream of people saying “don’t use the unsubscribe link”…
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