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The CRTC released their first significant notice of violation (NOV) under the Canada’s Anti-Spam Legislation (CASL) today, issuing a $1.1 Million fine against Compu-Finder. The NOV outlines the fines are the result of sending large amounts of Unsolicited…
The CRTC released their first significant notice of vio…
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My latest article for the Only Influencers Blog: http://onlyinfluencers.com/blog/entry/casl-the-rebuttal
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Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most…
CASL has now been in force for a few weeks now and, surprising to many, the world did not end for Canadian email marketers on July 1
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My latest post for Inbox Marketer.
 
CASL Got You Worried? Read our newest blog post where we provide some stress-relieving tips: https://web01.inboxmarketer.com/blog/casl-got-you-worried/ 
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CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to get in place. Lets quickly check the things you need to have in place to make sure we haven’t missed anything. Data collection sources – You have reviewed and…
CASL enforcement is now just 2 weeks away and I'm sure there are lots of little things to get in place. Lets quickly review the things you need to have
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Only 4 more weeks until CASL is here so lets start reviewing and testing new processes and data flows… It is now time to go back and review the updates and changes you have applied over the past several weeks. Make sure that all of your web and email…
Only 4 more weeks until CASL is here so lets start reviewing and testing your new process and data flows... It is now time to go back and review the updates
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It has been over a decade since CAN-SPAM became the defacto North America email marketing law, which seems like a lifetime ago, and barely three months for CASL and it seems that the never ending stream of people saying “don’t use the unsubscribe link”…
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My latest article for the Only Influencers Blog: http://onlyinfluencers.com/blog/entry/casl-the-rebuttal
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I’ve ready two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will…
Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL.
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As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s…
As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining "Express consent versus implied consent".
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With less than three weeks until the legislation comes into force (July 1st) and most of your CASL planning should be complete. Now is the time to activate your compliance monitoring programs and to test their functionality. after spending time working…
Now is the time to activate your compliance monitoring programs and to test their functionality. after spending time working out the kinks
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EDIT: Sorry for missing week 6 – my auto-post schedule didn’t trigger like it should have. This week is all about reviewing your third-party contracts to make sure that these organizations are required to be CASL compliant. In many cases existing…
Posted By Matthew Vernhout on May 20, 2014 | 0 comments. EDIT: Sorry for missing week 6 – my auto-post schedule didn't trigger like it should have. This week is all about reviewing your third-party contracts to make sure that these organizations are required to be CASL compliant.
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EmailKarma.net is an Digital Marketing Blog created and Managed by Matthew Vernhout.  Starting as an email marketing blog, EmailKarma.net has expanded to cover Privacy, Social Media and multichannel digital marketing information and best practices.