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Eloqua

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Social Media Marketing World is back in San Diego this week with some big names in the social media space including Guy Kawasaki, Chris Brogan, Mari Smith, and more.

Check out these 6 strategic trends highlighted this week: https://blogs.oracle.com/marketingcloud/social-media-marketing-world-2015 #SMMW15  
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Eloqua

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‪#‎MME15‬ is nearly here. Attendees: don't forget to download the Modern Marketing Experience Mobile App (search for Oracle Events 15 app), which will help you manage your schedule, connect with other attendees and more.

See you next week! http://www.modernmarketingexperience.com/
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Eloqua

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Trying to decide what sessions to attend at Modern Marketing Experience? Take our quiz powered by SnapApp and we'll help point you in the right direction: http://events.eloqua.com/MME-Agenda #MME15
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Eloqua

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Something to think about. 
Technology is changing everything in business and customer connections could be readically different in the next few years!
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Eloqua

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All too often we see marketers focusing on creating new content for individual campaigns or channels rather than developing a content strategy that addresses all stages of the buyers’ life cycles. Where do you stack up? https://blogs.oracle.com/marketingcloud/content-marketing-assessment-infographic
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It’s happened. The first real fine has been handed down by Canadian government authorities over violations of Canada’s Anti-Spam Law (CASL).

Here are 5 lessons learned from the first major CASL violation: https://blogs.oracle.com/marketingcloud/first-major-casl-violation
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Wow. 
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As we learn what drives success and what falls flat, we need to constantly shift our strategies around content marketing.

Check out this (revised) content pillar approach that focuses on content that aligns more closely with buyer needs and product strengths: https://blogs.oracle.com/marketingcloud/the-revised-approach-to-content-distribution
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Eloqua

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We're only a week away from ‪#‎MME15‬! Hurry- grab a 3-day or 1-day pass here: modernmarketingexperience.com
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Traditional sales and marketing methods are becoming less and less effective. Learn how to embrace and implement social selling in our new guide with LinkedIn: http://bit.ly/1bghvGf ‪#‎socialselling‬
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That desirable intersection of 'best-in-class' and 'most complete' technologies is fully underway. What does this state of affairs mean for smart marketers? Learn more here: https://blogs.oracle.com/marketingcloud/mind-the-modern-marketing-vision-gap
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Happy St. Patrick's Day!

Mine your marketing pot of gold with these tips: https://blogs.oracle.com/marketingcloud/mine-a-marketing-pot-of-gold #StPatricksDay  
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ROI – the magic word for any company that invests in marketing.
However, time and again, it has been proven that ‪#‎ROI‬ is not easy to find.

Check out these tips for understanding and measuring your total ROI through ‪#‎data‬ driven marketing: https://blogs.oracle.com/marketingcloud/data-driven-marketing%3A-understanding-and-measuring-your-total-roi
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As the leading provider of Modern Marketing and Revenue Performance Management solutions, Eloqua, an Oracle company, helps clients dramatically accelerate revenue growth. Eloqua provides a powerful combination of marketing automation and business insights to drive sales and marketing decisions that boost revenue performance.