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Proving that the best way to connect with customers is through content, PetRelocation.com achieved a 150% increase in lead-to-customer conversion rate with customer success stories.

Learn more in our upcoming webinar with PetRelocation and Forrester Research on March 17: https://blogs.oracle.com/marketingcloud/modern-marketing-lessons-from-petrelocation-webinar
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Has your #marketing #budget increased since last year? 63% of companies are planning to increase their 2015 marketing spend to focus on driving digital cross-channel engagement.

Check out where else marketers are prioritizing their budget in our report with +Econsultancy: https://blogs.oracle.com/marketingcloud/new-2015-marketing-budget-benchmarks
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Roughly 17% of emails go to junk folders or simply disappear. That’s crazy, right?

So what does it actually take to get your email delivered into the inbox of your intended audience? Here are 7 dos for deliverability and avoiding #email spam filters: https://blogs.oracle.com/marketingcloud/7-dos-for-deliverability-and-avoiding-email-spam-filters #EmailTips  
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Eloqua

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What constitutes a worthwhile lead? Ask 10 different people from your sales and marketing teams and you may get 10 different answers.

Here's why your team needs a Lead Scoring Model: https://blogs.oracle.com/marketingcloud/why-your-team-needs-a-lead-scoring-model
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Debating on whether or not to outsource content? We've identified some best practice tips and weighed the pros and cons. Check them out: https://blogs.oracle.com/marketingcloud/managing-pros-and-cons-of-outsourcing-content #contentstrategy  
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Despite knowing that you shouldn’t make assumptions when it comes to knowing your customers, sometimes assumptions still make their way into your marketing plans. So how can you get from, ‘I think’ to ‘I know’? Here's how you can convert your marketing mindset with A/B testing: https://blogs.oracle.com/marketingcloud/convert-your-marketing-mindset-with-ab-testing
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Have you heard?! We’re SO excited to announce that James Franco will be a keynote speaker at Modern Marketing Experience!

What are you waiting for? Get your ticket today: http://www.modernmarketingexperience.com/ ‪#‎MME15‬
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It's the announcement you've all been waiting for, and it's finally here!
Congrats to all our amazing Markie Award finalists!

See the full list here: https://blogs.oracle.com/marketingcloud/celebrate-the-2015-markie-award-finalists  #Markies #MME15  
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Catch Alp Mimaroglu from Symantec discuss how to implement Eloqua at an enterprise company at Modern Marketing Experience!

Be sure to grab your pass today! This is one event you will not want to miss: http://www.modernmarketingexperience.com/ ‪#‎MME15‬
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In today's world of modern marketing, a joined-up cross-channel marketing approach is so vital. However, simple marketing mistakes are leaving many customers so irritated that they head elsewhere with their money. Learn from these annoying mistakes marketers make: https://blogs.oracle.com/marketingcloud/annoying-mistakes-marketers-make #MarketingTips #ModernMarketing
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Let's be honest, the state of B2B cross-channel marketing today is a state of confusion. 94% of consumers discontinue relationships because of irrelevant communications. Make yours relevant, compelling, and personal with these tips from our eBook: http://app.marketing.eloqua.com/e/er?s=33&lid=20304 #b2bmarketing #omnichannelmarketing
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Just announced! +OneRepublic will be performing at this year's Markie Awards!

Come rock out with us at #MME15. Grab your pass today: http://www.modernmarketingexperience.com/
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In their circles
631 people
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Babu T P's profile photo
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Startups on Google+'s profile photo
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We help dramatically accelerate clients' revenue performance.
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As the leading provider of Modern Marketing and Revenue Performance Management solutions, Eloqua, an Oracle company, helps clients dramatically accelerate revenue growth. Eloqua provides a powerful combination of marketing automation and business insights to drive sales and marketing decisions that boost revenue performance.