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Although click-through rates remain dull, email still dazzles in terms of engagement. Check out this infographic from Direct Marketing News to see why Email Marketing is a true diamond in the rough: http://www.dmnews.com/infographics/email-marketing-a-true-diamond-in-the-rough-infographic/article/416117/
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At  +SiriusDecisions Summit last week, five-time NBA Champion and Hall of Fame basketball star turned wildly successful business executive, Magic Johnson, shared how he turned his passion on the court into passion for his business ventures.

Here are 6 valuable takeaways from Magic Johnson himself: https://blogs.oracle.com/marketingcloud/6-tips-for-marketers-from-magic-johnson
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At the +SiriusDecisions Summit last week, the focus was on how to break away from peers and outperform the status quo.
In the spirit of Nashville's diverse and vibrant music scene, here's our mix tape of enterprise learnings from ‪#SDSUMMIT 2015: https://blogs.oracle.com/marketingcloud/the-4-sprints-in-a-race-to-outperform-siriusdecisions-summit
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Consumers check their mobile devices 150 times a day and 79% of Smartphone owners use their mobile devices to buy products or services. Do you have a mobile marketing strategy?
Join our webinar on May 27 to learn the opportunities, risks, and best practices of mobile marketing. Register here: https://cc.readytalk.com/r/rxf6f1gui0sp&eom #MobileMarketing  
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So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. Check out these tips to drive engagement and conversion with marketing apps: https://blogs.oracle.com/marketingcloud/driving-engagement-and-conversion-with-marketing-apps
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Brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to life digitally. See how Tivoli Gardens creates digital magic with an omni-channel approach: https://blogs.oracle.com/marketingcloud/tivoli-gardens-creates-digital-magic-with-an-omni-channel-approach
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The new Myspace? Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Here's what we think: https://blogs.oracle.com/marketingcloud/the-new-myspace-which-social-channels-are-here-to-stay
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Without a customized email experience, +Lenovo struggled to have consistent subscriber brand interaction.

Learn how the OMC Creative Studio delivered a Lenovo subscriber experience with beauty and brains: https://blogs.oracle.com/marketingcloud/omc-creative-studio-delivers-a-lenovo-subscriber-experience-with-beauty-and-brains-v2
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While many demand generation experts focus on things like targeting the right audience and developing an appropriate offers, this is only part of the equation. Here are four overlooked success factors in demand generation: https://blogs.oracle.com/marketingcloud/four-overlooked-success-factors-in-demand-generation
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Only 13% of CMOs say they're able to truly deliver a seamless, personalized, consistent customer experience across all touch points. Hear from CMOs on how they are tackling this difficult topic and more in our guide with the CMO Club: http://app.marketing.eloqua.com/e/er?s=33&lid=22709
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Modern Marketing was the phrase of the day as industry leaders gathered to hear about the latest advances in digital marketing for the Asia Pacific leg of the ‘Oracle Marketing Cloud Modern Marketing Tour.’ Here's a full recap of our Sydney stop: https://blogs.oracle.com/marketingcloud/modern-marketers-converge-in-sydney
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Before you begin your marketing brilliance with your new marketing automation platform, take a moment to set up some organizational processes that will make your life easier from Day 1. Here's some tips from the folks at Heinz Marketing: http://www.heinzmarketing.com/2015/03/eat-your-vegetables-five-fundamentals-to-kick-start-your-shiny-new-marketing-automation-platform/
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Have them in circles
4,020 people
SharePoint CRM's profile photo
Patxi Gadanon's profile photo
pete sheil's profile photo
Clisk Corporation Japan's profile photo
Michelle Blondin Hershey's profile photo
N Darechuk's profile photo
Fabio Valeri's profile photo
Ron Pedigo's profile photo
Amy Rehmeyer's profile photo
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We help dramatically accelerate clients' revenue performance.
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As the leading provider of Modern Marketing and Revenue Performance Management solutions, Eloqua, an Oracle company, helps clients dramatically accelerate revenue growth. Eloqua provides a powerful combination of marketing automation and business insights to drive sales and marketing decisions that boost revenue performance.