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Ellen Naylor
907 followers -
My research helps clients consistently beat the competition and make smarter strategic decisions.
My research helps clients consistently beat the competition and make smarter strategic decisions.

907 followers
About
Ellen's posts

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Happy International Women's Day. Here is an article that supports why hiring women in more senior positions is good for the bottom line. The simple answer is diversity.



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I am giving a talk tomorrow night, Feb 16 in Washington, DC on "Competitive Intelligence Beyond the Basics." 

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11 Questions & Answers about Win Loss Analysis. The Win Loss analysis process benefits Sales, Marketing, Product Development, R&D, and strategic planning. Executives take note. Win/Loss analysis even benefits a solo operator. To your success.

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Learn what win loss analysis is, the benefits of doing it. Learn why people do and don't conduct win loss analysis. Get tips on starting your own Win Loss program.

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I will I will present “Reimagining the Business Development Process: Using Win/Loss Analysis to Capture and Keep the Business You Want” at RECONVERGE:G2 2017 in Madison Wisconsin on April 25.

Register NOW using coupon code “ELLENG2” and get $100 off your ticket(s) for the entire 3-day conference! Register in ONE MINUTE here: http://cor.vc/2jk8nYg

A bonus: I will be signing the book, "Win/Loss Analysis: How to Capture & Keep the Business You Want."


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Our top 7 competitive intelligence blogs read in 2017. Interesting that most focus on relationship management.

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The #Amazon gods are selling my hardcover book, "Win/Loss Analysis" at $4 less than the paperback. That's your holiday treat if you're in the market to buy the book. 

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Read this book to learn how to win more business in 2017.

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Are you making ill-informed strategic decisions? Focused on the right marketing opportunities? Tired of losing to the competition?

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Learn what #market #opportunity #analysis is & 6 questions to ask in your quest.
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