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Ellen K. Martin
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I'm a geek who likes to teach
I'm a geek who likes to teach

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Very well said. I spend more of my time on Facebook because that is where my valuable engagements have taken place, but I know that there is a lot more potential on G+ than I have taken advantage of.
Why I am on G+ so much

I had to explain to a corporate colleague, yesterday, why I spend so much time and energy on G+ engaging and interacting, putting up original content (when my website should be really benefiting from it) and sharing a lot of original information and insights (which should logically be kept for my books which bring me money.) 

It was a fair question which became the initiation point for a long discussion into which were also drawn his line manager and the company's Corporate Communications expert. 

I had to delve deep into my own motivations in order to actually make sense to people who don't use G+ and see social networks only as a marketing tool. As the discussion evolved I used their Whiteboard to sketch a few connections and relationships. I began to explain that there is a high level or reciprocity within G+ that is not evidenced in Twitter or even Facebook despite the fact that the latter is mostly close friends and family.

Once I started to look at it through the prism of Trust (which is the subject of an upcoming book which has me buried in research as well as writing) things began to fall into place.

What's more, the usual 'soft' platitudes of making friends with people you have never met and actually trusting them, suddenly began to make more sense.

Everything here is a contract of sorts, running on Transactional Trust and governed by the Reciprocity Response (https://goo.gl/mPAJWc). Transactional Trust, in turn, is made up of three other different types of trust, each of which has its own key points.

Not only does this help all of us interact in ways which provide mutual gains but it allows us to interact with different people, differently, calculate 'trust' differently for everyone and differently for each situation while still understanding that it is trust we use. 

Trust is the key ingredient in establishing and strengthening connections between individuals which then begin to figure into such other concepts as identity, self-worth and the establishment of one's presence. In semantic search trust is the key value ascribed in the interaction and engagement between Entities. 

When I got home my Whiteboard doodle became the diagram you see below. Have one awesome Saturday. :) 
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Interesting #infographic  on marketing from +Irfan Ahmad. Thanks for sharing +martin shervington!
12 Secrets Of The Human Brain To Use In Your Marketing - #infographic

"Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.  

If you are looking to get more of your marketing efforts seen, then have a look at this infographic, created by +Emma, Inc.. The infographic highlights 12 biological trigger mechanisms that make the human brain light up.

Have a look and use these insights to improve your marketing instantly."

Pin it for later: http://www.pinterest.com/pin/381539399656045075/

See the complete image: http://www.entrepreneur.com/article/239292 

#digitalmarketing   #marketingtips  

H/t +Entrepreneur 
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wow... just wow!

Quit learning, start thinking, and start CREATING!
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