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Elizabeth MacDonald
Worked at California State University, Monterey Bay
Attended San José State University
Lives in Marina, CA
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Elizabeth MacDonald

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Looking Back at Rethink
We looked at our Google Analytics for the last year regarding the CSUMB home page, and tried to find any broad changes to behavior. Specifically wanted to see if the changes we made on February 9, 2015 with CSUMB Rethink, our last redesign of the campus web...
We looked at our Google Analytics for the last year regarding the CSUMB home page, and tried to find any broad changes to behavior. Specifically wanted to see if the changes we made on February 9, 2015 with CSUMB Rethink, our...
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Elizabeth MacDonald

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New blog post about writing for the web and our new writing feedback feature:
We've rolled out a new feature that gives you instant feedback on the grade level of the writing on your web pages. An eighth grade reading level is ideal for most audiences. Remember, people skim things on the web. Even if t...
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A run down of some of the new features we've added to the website since launch.
Since launch, we've been gathering feedback from end users and site administrators about what else they need from the site, and what would just be nice to have. We've also crossed off a few items on our own to-do list that di...
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On the new CSUMB.EDU website, editors have a new tool for presenting content: Columns. Columns can look great and help pages from getting incredibly long on desktop displays, and can be very helpful in grouping information. B...
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Avoid tables if you can. They're functional at the minimum level, but we need to spend some more time making them truly mobile friendly,  and even user friendly (for instance, you can't add a row in the middle right now). Tables will get their own blog post soon.
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Pro-tip for posting flyers on the new website: Think twice before you post a flyer.
Many folks on campus like to post flyers for their upcoming events onto their webpages. Problem is, often those pages don't meet our requirements for ADA 508 accessibility. They aren't usable on mobile devices either.  Und...
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Elizabeth MacDonald

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Anything wrong with this page?
New form collects feedback Web Services just implemented a new feature on the csumb.edu site. Logged in users will see a link at the bottom of every page that says, "Is there anything wrong with this page?" When a user clicks this link, it will open a simpl...
New form collects feedback Web Services just implemented a new feature on the csumb.edu site. Logged in users will see a link at the bottom of every page that says, "Is there anything wrong with this page?" When a user click...
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Elizabeth MacDonald

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Feedback on your web writing
We've rolled out a new feature that gives you instant  feedback  on the grade level of the  writing  on  your   web  pages. An eighth grade reading level is ideal for most audiences. Remember, people skim things on the  web.  Even if they have an advanced d...
We've rolled out a new feature that gives you instant feedback on the grade level of the writing on your web pages. An eighth grade reading level is ideal for most audiences. Remember, people skim things on the web. Even if t...
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The best part of today was writing "Sections have heft and gravitas."
Another new feature on the site is a content block called a section. This allows you to break up your page by changing the background color on part of it. Here's an example: When sections work best Sections are awesome w...
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A common practice on the old site would be to make a list of links that were anchored to content further down the page as a kind of table of contents. Clicking those anchor links would jump you down the page to the relevant s...
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I should have titled the post "Expandy-Collapsy."
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Elizabeth MacDonald

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New blog about the results of our information architecture testing on CSUMB.EDU 
As part of the csumb.edu rethink, we're adjusting the site's feng shui. According to Wikipedia, feng shui "is a Chinese philosophical system of harmonizing the human existence with the surrounding environment. The feng shui p...
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A few highlights from the card sorts I've been conducting with staff and faculty this week: Q: "What are auxiliaries?" A: "Other stuff." "Training? What kind of training? That doesn't exist here. Put it with Athletics." Skill...
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People
In her circles
104 people
Have her in circles
127 people
Tyler Garland's profile photo
Vanusa Braga's profile photo
Mila Novich's profile photo
Jared Rogers's profile photo
Acacia Tarp's profile photo
Patia Stephens's profile photo
Andrew Coile's profile photo
Gus Leonard's profile photo
Tim Stone's profile photo
Work
Employment
  • California State University, Monterey Bay
    Senior Editor
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Currently
Marina, CA
Story
Tagline
Web and social media content strategist for CSU Monterey Bay
Education
  • San José State University
    MFA in Creative Writing, 2006 - 2011
  • Antioch College
    BA in Language, Literature and Culture, 1999 - 2004
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Gender
Female