Profile

Cover photo
Elizabeth Kraus
Attended Cornerstone University
5,778 followers|591,115 views
AboutPostsPhotos+1's

Stream

Elizabeth Kraus

Shared publicly  - 
 
Loving my new job in marketing at www.Lumicor.com for many reasons, including this one: Lumicor is proud to be a family-owned company that manufactures right here in the USA! Find out more about our cafe tables here: http://www.lumicor.com/solutions/standard/cafe-table What color would you order yours in?
1
Add a comment...
 
No matter the industry, the best in the business usually get there by doing something that others won’t do. Here are four great examples of salons and spas providing over-the-top client experiences in order to grow.

Salon Marketing: 4 Ways to Improve the Client Experience 
https://thesavvystylist.wordpress.com/2015/03/07/spa-client-experience/   
The client experience is the one thing that can be truly unique in every salon or spa. Here are four ways you can set your business apart from everyone else.
1
Add a comment...
 
The restaurant industry provided a first job for more than one third of all US women. Here’s a closer look on the impact women are having in the restaurant industry today.
 
Cheers to the Women of the Restaurant Industry [Infographic] https://www.dbsquaredinc.com/women-restaurant-industry330 #restaurant #trends #leadership

The restaurant industry provided a first job for more than one third of all US women. Here’s a closer look on the impact women are having in the restaurant industry today.
When it comes to women leaders, restaurant industry trends point to a bright future. Find out how women are shaping the restaurant industry and its future.
1
Add a comment...
 

The  customer service expectations your customers have are different today from what they were just a few years ago. Here are six places that your customer experience may be out of sync with today’s customers.
The  customer service expectations your customers have are different today from what they were just a few years ago. Below are six places that your customer experience has likely fallen out of sync with today's customers, if your situation is anything like what I'm seeing at the companies for which I offer customer service consulting [...]
2
1
Klarity Group's profile photo
Add a comment...

Elizabeth Kraus

Shared publicly  - 
 
Immeasurably proud of local salon owner Matthew Fairfax of Shoreline's James Alan Salon and all those supporting this effort. Give to Justice and Soul Foundation when you can!
A Shoreline salon owner now has employees cutting hair in Cambodia, but it's not for their profit, it's to change lives. The idea started with one
1
Add a comment...
Have her in circles
5,778 people
Jackie Johnson's profile photo
Stefan Perret's profile photo
Kenneth Nicholson's profile photo
syed zaman's profile photo
Tonya Herbert's profile photo
juan cristobal mendiola perez's profile photo
Sandeep Kumar's profile photo
Александр's profile photo
Traders Training Institute's profile photo
 
Before Opening a New Location, Test Market with a Pop-Up Retail Store or Kiosk https://www.dbsquaredinc.com/popup-retail916 ‪#‎marketing‬ ‪#‎startups‬
2
Add a comment...
 
For a Dead Marketing Channel, Email Shows Surprising Proof of Life [Infographic] https://www.dbsquaredinc.com/email-marketing-is-not-dead330 ‪#‎marketing‬ ‪#‎branding‬

Video may have killed the radio star, but just like radio, email as a marketing channel is alive and well – and solidly in first place when it comes to buyer preferences and return on investment. 
Email marketing produces high ROI; if your email marketing strategy isn't working, these four tips can help.
1
Add a comment...

Elizabeth Kraus

Shared publicly  - 
 
Over the years, I’ve worked for others and I’ve worked for myself. Through trial and error, I’ve figured out a few key character traits that helped hone my leadership skills. Directness, transparency, and decisiveness are three essential traits of a good boss. It’s also important to remember the rules outlined below.1. Employees are not your friends. Even if you like them, even if you hired them because they are your friends, while they are worki...
1
Add a comment...
 
How does listing their small business on the same city site with competitors help a small business gain market share?
Google’s announcement of the launch of an aggressive new initiative that will “help small businesses get found online” this week might sound altruistic, but deeper analysis shows it could really be a move to better compete against big rivals, influence local market share, and gives Google even more control over which small businesses actually “get found” in online search. What Google's “Let’s Put Our Cities on the Map” Really Does Google is argua...
1
Add a comment...
People
Have her in circles
5,778 people
Jackie Johnson's profile photo
Stefan Perret's profile photo
Kenneth Nicholson's profile photo
syed zaman's profile photo
Tonya Herbert's profile photo
juan cristobal mendiola perez's profile photo
Sandeep Kumar's profile photo
Александр's profile photo
Traders Training Institute's profile photo
Education
  • Cornerstone University
    Marketing, 1986 - 1988
  • Spring Arbor University
    Human Resources Management, 2000 - 2002
Contact Information
Work
Address
www.12monthsofmarketing.net
Story
Tagline
365 Days of Marketing - 12monthsofmarketing.com
Introduction
Elizabeth Kraus, formerly known as Jayne (Elizabeth) Peterson and originally as Jayne (Elizabeth) Robinson.  Currently residing near Seattle, Washington (love it!) although I have also lived in Utah and Michigan. 

Current owner of Be InPulse Branding, Marketing and Design and author of 365 Days of Marketing and the 2013 Small Business Marketing Calendar: 12 Ways to Cheat at Marketing books and marketing calendars for salons, dental practices and restaurants.

Blogging at 365daysofmarketing.wordpress.com and thesavvystylist.wordpress.com.  On the web at www.12monthsofmarketing.com.
Bragging rights
Author of 365 Days of Marketing and the 2013 Small Business Marketing Calendar: 12 Ways to Cheat at Marketing and other books and marketing calendars available on amazon.com
Basic Information
Gender
Female
Relationship
Married
Elizabeth Kraus's +1's are the things they like, agree with, or want to recommend.
5.1 Customer Service Trends That Are Poised To Blindside Your Business
www.forbes.com

The customer service expectations your customers have are different today from what they were just a few years ago. Below are six places tha

This Week in Strange, Weird & Terrible Seattle Real Estate Listing P...
seattle.curbed.com

As the weekend approaches, let's take a look around the Seattle real estate listings to find some examples of the strange, the weird and jus

Constructive disruption -- why Google, Uber, and AirBnB win
smartblogs.com

When you blow up an existing model, you upset the existing players. Those existing players then unite to launch a defense attack. How can yo

Content Marketing in 2015: Trends Are A-Changing | JUST™ Creative
justcreative.com

New trends and approaches to content marketing appear every year, making us test, develop and implement new strategies. See what's ahead for

10 Things the 'Big Guys' Do That You Should Avoid - Kabbage Blog
www.kabbage.com

Just because a company is big, that doesn’t mean they set the bar. Here are ten things that big players do that smaller competitors and star

6 HR Tools Deliver Big Small Biz Benefits for Next to Nothing - Kabbage ...
www.kabbage.com

We remember when the Personnel Department consisted of little more than a time clock, ten key, and a checkbook for pay days. Today there are

Keep Calm and Pay Attention to the Growing Latino Market - Kabbage Blog
www.kabbage.com

The Latino market is poised to spend $1.3 trillion this year and Hispanics will make up 30 percent of the U.S. population by the year 2060,

10 Ways to Get Customers to Dump You Before Valentine’s Day - Kabbage Blog
www.kabbage.com

If your business is struggling to attract brand advocates, generate referrals, or suffering from a high customer defection rate, now might b

5 Discount-Free Salon Marketing Strategies for 2015 - Kabbage Blog
www.kabbage.com

Many salon owners automatically think that offering discounts is the only way to get new clients in the door. Find out why trying to jump-st

4 Ways to Make Your Followers Socially Devoted to You - Kabbage Blog
www.kabbage.com

how to connect with your local community via social networks

31 Days of Kabbage Customer Stories in Thanks for a Record-Breaking 2014...
www.kabbage.com

We’ve had a great 2014 here at Kabbage – it’s been record breaking for us in a minimum of six big ways, which are all outlined below. So, we

10 Ways to Amp Up for the Busiest Holiday Shopping Weekend Ever - Kabbag...
www.kabbage.com

Being in retail is not for the faint of heart, especially during the holidays. Now that you’ve done all you can to bring holiday shoppers to

Spot The Yellow Flags: What A Guy's NFL Team Says About The Type Of Boyf...
elitedaily.com

Stereotyping is seldom a justified act, let's just get that straight. Painting a group of people with a broad brush rarely produces accurate

Pay leaders less and doers more | Justin Hopkins | LinkedIn
www.linkedin.com

Early in my career I was headhunted to join a brand new startup. It was a management consultancy that had been created by a big internationa

Are You Building a Brand or Just a Commodity? | Elizabeth Kraus | LinkedIn
www.linkedin.com

When it comes to relationships, Mark Twain’s advice that you shouldn’t make someone a priority if they only consider you an option has becom

My company is awesome because...
www.slideshare.net

We asked people why their company was a great place to work. These are some of the answers we got...

The Simple Words That Made Google a $400 Billion Company | Dennis K. Ber...
www.linkedin.com

August 19 is the 10th anniversary of Google's life as a public company. I wrote about it in the Wall Street Journal, which I hope you will r

The 6 Most Terrible, Horrible, No Good, Very Bad Bosses I’ve Ever Had | ...
www.linkedin.com

Most of us will have not just one career position but several over the course of our working lives. Sooner or later that means you are likel

Welcome to the Rick Astley School of Customer Service | Elizabeth Kraus ...
www.linkedin.com

It’s not all bad when a song gets stuck in your head – especially if it provides helpful business lessons. Rick Astley’s “Never Gonna Give Y

Writing Portfolio for Elizabeth Kraus | Skyword
elizabethkraus.skyword.com

Elizabeth Kraus is the owner of Be InPulse branding, marketing and design and the author 365 Days of Marketing, 12 Ways to Cheat at Marketin