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Elizabeth Kraus
Attended Cornerstone University
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Elizabeth Kraus

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If you work in an office, or know someone who works in an office, or know someone who may someday work in an office, this ones for you. 
Learn how to get free of some mighty frustrating situations at the office.
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Elizabeth Kraus

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Lumicor café tables are an ideal choice for use as restaurant tables, small break room tables, cafeteria tables, tradeshow bistro tables and other spaces where style and durability matter. More than 2 dozen Luminous colors or combine colors and finishes for a totally custom branded color - or choose from more than 250 other decors! ‪#‎interiordesign‬ ‪#‎retail‬
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Elizabeth Kraus

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Branding your business can get expensive if you’re not careful where you invest your money. 
Branding your business can get expensive if you’re not careful where you invest your money. With your specific business goals in mind, consider these...
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Sustainable building and design features aren’t just good for the environment, they’re good business.
Sustainable building and design features aren’t just good for the environment, they’re good business. From materials that help projects qualify for LEED certification to the ambiance of naturals and botanicals in design elements, here are six green building products to consider for any commercial interior design. The green building sector is one of the fastest growing industries not only in the United States, but worldwide. In fact, the U.S. gree...
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Versatile, customize-able Lumicor resin products are ideal for retail displays, back-lit furnishings and interior retail signs. ‪#‎lumilight‬ ‪#‎retail‬ 
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Have her in circles
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Elizabeth Kraus

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In 5 Mistakes Amazon Local Is Making with Me at I share #marketing Good news for small business: You don’t need to be a giant-slayer to take on – and beat - Amazon Local, Groupon, Living Social or any other daily deal promoter.
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On the outside companies have what they do; but on the inside companies have who they are. 
Why everything from coolness to creative license comes from the top down – and why culture still eats strategy over breakfast.
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Lumicor's rigid wall protection panels are ideal for healthcare, hospital, educational and retail environments for durability + decorative wall panels 
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Renovating your salon? Lumicor pillar and post privacy panels define spaces but don't close them off - and act as art and ambience too!  Plus, they are made from sustainable materials and are 100% recycle-able.  ‪#‎salons‬ ‪#‎spas‬ ‪#‎interiordesign‬
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I definitely agree that these come across as very artistic! 
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365 Days of Marketing -
Elizabeth Kraus, formerly known as Jayne (Elizabeth) Peterson and originally as Jayne (Elizabeth) Robinson.  Currently residing near Seattle, Washington (love it!) although I have also lived in Utah and Michigan. 

Current owner of Be InPulse Branding, Marketing and Design and author of 365 Days of Marketing and the 2013 Small Business Marketing Calendar: 12 Ways to Cheat at Marketing books and marketing calendars for salons, dental practices and restaurants.

Blogging at and  On the web at
Bragging rights
Author of 365 Days of Marketing and the 2013 Small Business Marketing Calendar: 12 Ways to Cheat at Marketing and other books and marketing calendars available on
  • Cornerstone University
    Marketing, 1986 - 1988
  • Spring Arbor University
    Human Resources Management, 2000 - 2002
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Elizabeth Kraus's +1's are the things they like, agree with, or want to recommend.
5.1 Customer Service Trends That Are Poised To Blindside Your Business

The customer service expectations your customers have are different today from what they were just a few years ago. Below are six places tha

This Week in Strange, Weird & Terrible Seattle Real Estate Listing P...

As the weekend approaches, let's take a look around the Seattle real estate listings to find some examples of the strange, the weird and jus

Constructive disruption -- why Google, Uber, and AirBnB win

When you blow up an existing model, you upset the existing players. Those existing players then unite to launch a defense attack. How can yo

Content Marketing in 2015: Trends Are A-Changing | JUST™ Creative

New trends and approaches to content marketing appear every year, making us test, develop and implement new strategies. See what's ahead for

10 Things the 'Big Guys' Do That You Should Avoid - Kabbage Blog

Just because a company is big, that doesn’t mean they set the bar. Here are ten things that big players do that smaller competitors and star

6 HR Tools Deliver Big Small Biz Benefits for Next to Nothing - Kabbage ...

We remember when the Personnel Department consisted of little more than a time clock, ten key, and a checkbook for pay days. Today there are

Keep Calm and Pay Attention to the Growing Latino Market - Kabbage Blog

The Latino market is poised to spend $1.3 trillion this year and Hispanics will make up 30 percent of the U.S. population by the year 2060,

10 Ways to Get Customers to Dump You Before Valentine’s Day - Kabbage Blog

If your business is struggling to attract brand advocates, generate referrals, or suffering from a high customer defection rate, now might b

5 Discount-Free Salon Marketing Strategies for 2015 - Kabbage Blog

Many salon owners automatically think that offering discounts is the only way to get new clients in the door. Find out why trying to jump-st

4 Ways to Make Your Followers Socially Devoted to You - Kabbage Blog

how to connect with your local community via social networks

31 Days of Kabbage Customer Stories in Thanks for a Record-Breaking 2014...

We’ve had a great 2014 here at Kabbage – it’s been record breaking for us in a minimum of six big ways, which are all outlined below. So, we

10 Ways to Amp Up for the Busiest Holiday Shopping Weekend Ever - Kabbag...

Being in retail is not for the faint of heart, especially during the holidays. Now that you’ve done all you can to bring holiday shoppers to

Spot The Yellow Flags: What A Guy's NFL Team Says About The Type Of Boyf...

Stereotyping is seldom a justified act, let's just get that straight. Painting a group of people with a broad brush rarely produces accurate

Pay leaders less and doers more | Justin Hopkins | LinkedIn

Early in my career I was headhunted to join a brand new startup. It was a management consultancy that had been created by a big internationa

Are You Building a Brand or Just a Commodity? | Elizabeth Kraus | LinkedIn

When it comes to relationships, Mark Twain’s advice that you shouldn’t make someone a priority if they only consider you an option has becom

My company is awesome because...

We asked people why their company was a great place to work. These are some of the answers we got...

The Simple Words That Made Google a $400 Billion Company | Dennis K. Ber...

August 19 is the 10th anniversary of Google's life as a public company. I wrote about it in the Wall Street Journal, which I hope you will r

The 6 Most Terrible, Horrible, No Good, Very Bad Bosses I’ve Ever Had | ...

Most of us will have not just one career position but several over the course of our working lives. Sooner or later that means you are likel

Welcome to the Rick Astley School of Customer Service | Elizabeth Kraus ...

It’s not all bad when a song gets stuck in your head – especially if it provides helpful business lessons. Rick Astley’s “Never Gonna Give Y

Writing Portfolio for Elizabeth Kraus | Skyword

Elizabeth Kraus is the owner of Be InPulse branding, marketing and design and the author 365 Days of Marketing, 12 Ways to Cheat at Marketin