Our CFO makes a strong case against the term "SEO" ... because talk with any professional expert in SEO and you will quickly find they rarely just spend time optimizing a site for a search engine.
In fact, most people who started out as SEO experts have morphed their services over the years to encompass the full spectrum of content marketing activity.
Make no mistake: legitimate SEO tactics still matter today as part of any content marketing campaign.
The problem is that the terms themselves — SEO and search optimization — are used when discussing what is actually the broader strategy of content marketing.
What should we say instead of SEO? Sean explains here:
And don't forget to grab the handy infographic.