Cover photo
Elinor Cohen (The Social Fairy)
Works at The Engagement Strategy Group
Attended University of Haifa
2,180 followers|263,498 views


Exclusive workshop in Milano - Marketing your startup begins with understanding your communities
Some of the topics we will cover
✔️ Pitching your idea to potential clients, to potential investors, to potential strategic partners, to the media - Does different people =different stories?
✔️ Challenges: Consistent Storytelling & Product-market fit
✔️ Community Management - what is it really and why is it important to a startup, or any company really
✔️ Breaking some Community Management Myths
✔️ The 3Ws model
✔️Pitching your story the right way, to the right people
✔️ How do you market your startup in a better, easier and more cost effective way (especially if you still have no team)
✔️Creating a marketing strategy - the process

And more!

The workshop is hands on. Participants will be able to actually work on their own idea/venture and come out of the workshop with a list of tools and an organized process for work. They will also receive an empty marketing template to help make everything easier.

Details in the link below. Early bird access is available until October 15 only!
View original post
Add a comment...
#startup  founders in #Milano  ? Check out this practical, hands on #marketin   #workshop  just for you!
Early bird access now available at:
I am pleased to announce a practical workshop in Milano in November (18th and 19th). The workshop, titled: "Marketing your startup begins with understanding your Communities" is a 4 hours, hands on workshop.

❥ Why we created it

Startup marketing is no child’s game. There are many theories and case studies and many ways to do it but they all have one common challenge: they are focused on “target audiences” and on segmented storytelling.

Often “Marketing strategy” and “business growth” (or growth hacking) strategy are perceived as two different things, aimed at different goals.

❥ What’s different about it

Engagement Strategy is new and different approach, based on a unique model developed by Elinor Cohen, over years of working with startups and other businesses and accompanying their growth.

In this workshops you will get a chance to experience the model, learn about a different, community based, approach to marketing and business development, and practice perfecting your pitch and story, unifying it to one consistent and relevant message to all your communities.

❥ What you get

Participants will have a chance to practice, network, ask questions and receive practical tools and tips for creating a strong strategy for their venture. One that will help them market to potential clients, reach investors, engage influencers & media, identify potential strategic partners and even competitors they didn’t think about.


❣️ Meet your mentor: Elinor Cohen

Elinor Cohen is an Engagement Strategist (a combination of Community Management, Content Marketing, Online Marketing and Social PR), dedicated to helping brands grow, evolve and engage. Focused on the Human aspect of anything and everything around us and remembering that all business is done with and between people, she works with brands to help them evolve and adopt the B2P approach – Business to People. Based in the world’s innovation hub – Israel, the Start-up nation – Elinor is working globally with brands from around the world.

Elinor is the creator of the 3W’s model for engagement strategy and trains founders, executives and marketing managers worldwide in strategy, business growth, social media and community management.

Elinor is the founder of The Social Fairy and co-founder of The Engagement Strategy groups.

❣️ Meet the organizer : Andrea Romoli

Since 2014 Andrea organizes events in Italy like Lean Startup Machine - Milan workshop, Mashable Social Media Day Italy and Protohack Milano hackathon; he is also actively involved in the Milanese startup ecosystem and also the curator of Digital District Milano agenda of digital events and editor of Startup Guide for Milano.

In the last five years he has been working for some different social media agencies doing Community Manager experiences, improving my know-how managing social media profiles, social media monitoring platforms,and managing forum and community for different customers.

In his previous job life he was a geek technician.

Early bird access is now available here:
View original post
Add a comment...
"Remember, #floss is simply recommended as a mechanical cleaning instrument, just like a toothbrush. It moves between teeth in the interdental space, disrupting food debris and bacterial plaque that a brush can’t reach. Keeping it simple and with few exceptions; a clean tooth is a healthy tooth."

#FlossGate study: why it is best to keep on flossing... A Dentist debunks the study.
Flossing is an important step in dental hygiene, which is why a recent study's findings upset dentists.
View original post
Add a comment...
Following us on +YouTube already? We're waiting for you and waiting to hear what types of videos you'd like us to post more of!
View original post
Add a comment...
Rock band Lightscape gave an interview in 360 degrees video. Thanks for meeting us guys!
View original post
Add a comment...
Oh we know that one!
View original post
Add a comment...
I'd like to personally invite you to one of the 2 exclusive workshops I will be giving in Milan on November 18th and 19th 2016. More details and early bird access here:
Add a comment...
Nadja from +Credorax talks about gender equality and specifically women in fintech. It's a challenging field but there are positive developments which she points out. Who said women and money don't go together? ;)
Add a comment...
#photographers among my friends! are you going to #Photokina? Come meet!
Add a comment...
Great use case of a 360 (VR) #video for promotional purposes. You can do amazing things when you tell the right story, the right way. #VR, when done right, helps you immerse your viewer in the story.
In this video the Humaneyes team collaborated with the Aspen Institute in Colorado, to create a rich, 360 immersive experience of Aspen, its surroundings, the Institute and its activities.
We hope you enjoy this video as much as we did filming (the place is amazing!)
Please subscribe to our channel for more 360 videos and showcases of the Vuze camera.

󾓯 Vuze Camera is on pre-order:
View original post
Add a comment...
Thank you Kobi, Uriel, Tula and Mitzlol for letting us take part in this amazing production. We hope everyone enjoys this awesome version of "Lucy in the sky", shot with the Vuze Camera in 3D 360 (this video is the 2D version).


Director and producer: Kobi Charbit (+קובי שרביט)
Performance: Uriel Herman - Pianist & Composer Quartet with Tal Ben Ari "Tula" on vocals. (+Uriel Herman)
Sound recordind and mixing: Mitzlol (+Mitzlol Sound and Productions )
View original post
Add a comment...
שיטות לחדירה וגיוס השקעות בשוק האמריקאי
כחלק מתהליך ההתרחבות שלנו לשוק האמריקאי וקידום הפעילות העסקית של החממה מול משקיעים, חברות אמריקאיות ושותפים עסקיים, אנחנו מזמינים אתכם, הסטארטאפיסטים שחולמים באדום - לבן - כחול, ללסדרת מיט אפים שיכללו הרצאות אורח מיוחדות. מתחילים בלינק למטה ⬇️
 ·  Translate
כחלק מתהליך ההרחבות שלנו לשוק האמריקאי וקידום הפעילות העסקית של החממה מול משקיעים, חברות אמריקאיות ושותפים עסקיים, אנחנו מתכבדים להזמין יזמי סטארטאפים לערב ייחודי שיכלול הרצאות אורח ייחודיות: הרצאה ראשונה - השלכות מעשיות של העברת הפעילות ו/או הידע לארה"ב, מר צביקה גרוס. רו"ח ובעל תואר שני במנהל עסקים. שותף במשרד ראיית החשבון זיו האפט הרצאה שניה - גיוס הון לחברות בעזרת מימון המונים מבוסס אקוויטי ועל הרפורמה המשפטית המאפשרת, מר עילם אוסרי. סמנכ"ל ק...
View original post
Add a comment...
Engagement Strategist
Community Management, Content Marketing, Social Media Management, Content Writing & Editing, Blogging, Brand & Reputation Management, Strategic Planning
  • The Engagement Strategy Group
    Co-Founder, 2015 - present
    The Engagement Strategy group is a consultancy firm working with companies all over the world to help them find their unique "voice" and create their own world of content, values and meaning so that they can develop and maintain strong communities, harnessing their power for growth. We develop communities, promote awareness and create demand for our clients’ services and products from within their communities. We grow our clients’ businesses by harnessing the power of values, meaning, authenticity, trust and community.
  • The Social Fairy - Outsourced Community Management
    Founder, 2012 - present
    Community Manager, Social media strategist. The Social Fairy is part of the Engagement Strategy Group.
  • Imba Games LTD
    Content & Community Manager, 2010 - 2012
  • Catom - web solutions
    Content and web project manager, SMO/SMM consultant, Copy writer, 2008 - 2010
  • The Technion - Israel Institute for Technology
    Deputy Senate Secretary, 2002 - 2008
Basic Information
Looking for
Friends, Networking
July 8
In a domestic partnership
Other names
אלינור כהן‎, The Social fairy, Donut
I'm the Social Fairy - an experienced community manager and social media strategist, sprinkling marketing magic and fairy dust all over the
I am The Social Fairy (Elinor Cohen) - A "Jill of all trades", I've been trained in many fields including social sciences (political science and International Relations), Computers (web development and Java), Life Coaching and more.
My career path took me miles away from my childhood dream of world politics and diplomacy to the global village which is the Internet and its many exciting opportunities. For the past 10+ years I've focused on writing, editing, networking and anything to do with Social Media Marketing and Community Management.
I have a passion for knowledge and I am an "info-holic". I read about everything and anything, and if I hear something I didn't know about before I make sure it doesn't stay that way. Good thing I'm a fast learner... 

I am a book worm, I write poetry and paint and I am a crazy cat lady!

I have a gift for languages and I speak 5: Hebrew, English, Romanian, Arabic and Dutch. I am currently learning Italian and wish to learn many more languages in the future.

These days I'm an Outsourced Community Manager and Social Media Strategist. I also give lectures and workshops on Community Management and Social Media. 

To learn more about me please visit my website (careful - it's work in progress!) at: The Social Fairy - Outsourced Community Management.

One more thing I do is cook! I love cooking, especially healthy food and I am sharing my own journey to health through nutrition and fitness on my personal food and recipe blog: Donut's Kitchen
Bragging rights
I read minds and speak 7 languages (cat tongues included!). Creator of the "Engagement Strategy" approach & model, combing the best of all worlds in Social Media management, Community Management, Content Marketing and Business Development to provide the best and most complete solution for any brand in any niche.
  • University of Haifa
    Political science, 1994 - 1998
  • Technion - Israel Institute of Technology
    Life Coaching, 2007 - 2008
Public - 7 months ago
reviewed 7 months ago
Public - 7 months ago
reviewed 7 months ago
Public - 7 months ago
reviewed 7 months ago
Public - 7 months ago
reviewed 7 months ago
29 reviews
Public - 7 months ago
reviewed 7 months ago
Public - 7 months ago
reviewed 7 months ago